Introduction objectives and methodology 3 Summary of key findings 5 Preparedness 10 Recent emergencies 14 Communication 17 Barriers 20 Triggers 35 Ensuring resilient communities 42 ID: 776476
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Slide1
Disaster preparedness survey 2017
Slide2Introduction, objectives and methodology
3Summary of key findings5Preparedness10Recent emergencies14Communication17Barriers20Triggers35Ensuring resilient communities 42What do people think of when they think natural disaster?44Appendix – Additional preparedness questions55
Table of contents
Slide3Introduction, objectives and methodology
Slide4In 2016 the Ministry of Civil Defence and Emergency Management (MCDEM) reviewed and updated their disaster preparedness campaign. As part of the redesign the annual campaign monitor and disaster preparedness tracking research was also updated in order to benchmark levels of preparedness among New Zealanders before the redeveloped public education campaign was launched. In 2017 the research was rerun with the aim of tracking the successes of the revised campaign over time.The specific objectives of this research are:measure levels of preparedness among New Zealanders,identify barriers and triggers to preparedness, report on MCDEM’s KPIs, as required for the annual report, andsegment results to enable analysis of demographics in relation to preparedness.
Introduction & Objectives
Random telephone interviewing of New Zealand residents aged 15 years and over. In total 1,000 interviews were carried out from 20 April to 26 May 2017.The methodology for all annual measures has been very similar to that used in the benchmark, exceptions being:Additional interviews were carried out from 2011 to 2014 to allow more robust regional analyses. These additional interviews were not carried out in 2015, 2016 or 2017.The maximum margin of error is +/- 3.1 percentage points at the 95% confidence level (for a simple random sample). The overall results have been weighted to 2013 Census figures to align the data with Census counts for age and gender.Throughout the report significance testing was carried out at the 95% level (and at the 90% level where denoted by an asterisk).Notes for reading the report: Throughout the report the term ‘New Zealanders’ is used to refer to those 18 and over who currently live in New Zealand.
Methodology
Slide5Summary of key findings
Slide6How prepared are New Zealanders?
Almost all New Zealanders understand the types of disasters that could occur
More New
Zealanders
are now prepared at home
Nine
in ten (
91%)
New
Zealanders believe they have a good understanding of the types of disasters that could occur in New Zealand, and the chances of them occurring (cf. 92% in 2016).Eight in ten (86%) have a good understanding of what the effects would be if a disaster struck in their area (cf. 84% in 2016).
Two in three (32%) people have emergency supplies which they regularly update, have stored sufficient water, and make plans for what to do in an emergency (up from 25% in 2016).
One in five are fully prepared
Eighteen percent of New Zealanders are fully prepared which means they make survival plans that include what to do when not at home, have necessary emergency items they regularly update, and have stored sufficient water (up from 14% in 2016).
Most New Zealanders have at least some emergency survival
items
More
than eight in ten (85%) New Zealand residents have the necessary emergency items needed to survive a
disaster,
such
as
spare food, toilet paper, torch
, and spare batteries (cf. 83% in 2016).More than half (59%) have now stored at least 3 litres of water per person for 3 days for each member in their household (up from 51% in 2016).Two in five now have a getaway bag containing necessary emergency items (40%, cf. 34% in 2016).Fifty percent say they regularly update their emergency survival items (cf. 46% in 2016).
If a disaster happened now, would you be ready?
Slide7How has preparedness changed over time?
Prepared at home
Fully prepared
Committed
Canterbury
earthquakes
It appears recent emergencies have brought about an increased sense
of urgency
– similar to that seen following the Canterbury earthquakes. This sense of urgency has once again propelled many New Zealanders into preparing
Kaikoura
earthquakes
Canterbury fires
Cyclones Cook and Debbie
Slide8Seen advertising
Advertising awareness
Advertising awareness has seen a large increase since this time last year
It’s likely this
increased awareness of advertising has also contributed to the rise in preparedness levels among
New
Zealanders
Slide9What are the main barriers to being prepared?
Lack of knowledge (affects
24%,
high impact)
Likelihood of event (affects
38%, medium
impact)
Optimism (affects
19%,
medium impact)
+
Secondary
barriers
Priority
barrier
The research specifically explored the incidence and impact of
eight barriers
to preparedness.
When
we assessed the incidence of each barrier (% of population who have the barrier) by its impact (strength of its effect)
one barrier was
determined to be
a high priority
to address and a further two barriers were determined to be secondary priorities.
Lack of knowledge of how to prepare is a significant barrier for many New
Zealanders
New Zealanders who do not think about what disasters could occur in their area are much less likely to prepare
Believing it’s unlikely they will ever be involved in a disaster prevents many New Zealanders from being
prepared
Slide10How prepared are New Zealanders?
Slide11Preparedness continuum
55%
47%
Committed
32%
25%
Prepared at home
18%
14%
Fully
prepared
Have taken action to prepare
91%
92%
Aware
86%
84%
Understand
Have a good understanding of the types of disasters that
could occur in New Zealand, and the chances of them occurring
Have a good understanding
of what the effects would be
if a disaster struck in
their area
Have stored at least 3 litres of water per person for 3 days
Have the necessary emergency items needed to survive a disaster
Make emergency survival plans
Have stored at least 3 litres of water per person for 3 days
Have the necessary emergency items needed to survive a disaster
Regularly update emergency survival itemsMake emergency survival plans which include what to do when not at homeHave stored at least 3 litres of water per person for 3 daysHave the necessary emergency items needed to survive a disasterRegularly update emergency survival items
Understand the risk
2017
2016
| Significantly higher than 2016
Slide12Source: Q2e Which of the following statements apply to you? Q2f Does your survival plan include what to do when you are not at home?
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Levels of preparedness have spiked this year, with findings rising to levels not seen since post the 2011 Canterbury Earthquakes
Preparedness continuum
Understand
Prepared at home
Fully prepared
Aware
Unaware
Committed
| Significantly higher than 2016
Slide13There are three groups of New Zealanders who are most at
risk - younger people (under 30), those
born overseas,
and those who do not own their own home
Men
(27%)
Home owners(26%)
Under 30
(18%)
Born overseas (17%)Do not own their own home (16%)
10%
†
of New Zealanders are stagnant here
(cf. 10% 2016)
35%
†
are stagnant here(cf. 42% 2016)
23%†are stagnant here(cf. 23% 2016)
14%†are stagnant here(cf. 11% 2016)
Retired(23%)Over 50(19%)Low income, under $50k(18%)
These
New
Zealanders are
most
unlikely to have taken steps to prepare
Those more likely than average to stagnate at these points are:
† Note: the preparedness categories are not continuous and therefore not mutually exclusive
55%
47%
Committed
32%
25%
Prepared at home
18%
14%
Fully
prepared
91%
92%
Aware
86%
84%
Understand
2017
2016
| Significantly higher / lower than 2016
Slide14Recent emergencies
Slide15Source: Q2e Which of the following statements apply to you? Q2f Does your survival plan include what to do when you are not at home?Base: All respondents (2017 n=1,000, 2016 n=1,000)
Understand
Prepared at home
Fully prepared
Aware
Unaware
It is likely recent emergencies have, in part, contributed to the heightened preparedness levels. Similar to the affect the Canterbury earthquakes had on levels of preparedness seen in the 2011 survey
Committed
Recent emergencies
| Significantly higher than 2016
Canterbury
earthquakes
Kaikoura
earthquakes
Canterbury fires
Cyclones Cook and Debbie
Slide16Prompts for taking action to prepare
One in three of those who have taken steps to prepare in the last 12 months say they were prompted to do so by the Christchurch and/or Kaikoura earthquakes
Note: Results 1% and under in 2017 are not shownSource: Q2i What prompted you to do this?Base: All respondents who had taken steps to prepare in the last 12 months (2017 n=573)
Slide17Communications
Slide18Advertising
Note: Results 1% and under in 2017 are not shown
Source: Q5a Have you recently seen, heard or read any advertising about preparing for a disaster? Q5b Where did you see, hear or read the ads?Base: All respondents (2017 n=1,000, 2016 n=1,000), those seen, heard of read ads (2017 n=616)
Since this time last year there has been a notable increase in the
proportion of New Zealander who’ve recently seen advertising about preparing for a
disaster. As seen in the previous section 6% of those who have taken steps to prepare in the last 12 months attribute it directly to the advertising. This proportion likely understates the actual impact of the advertising, however, as people don’t like to admit advertising influences their behaviour
Seen advertising
Those who recall advertising mostly say they saw it on TV
| Significantly
higher than 2016
Slide19Advertising
Source: Q5ai What do you remember about the ads?Base: Those seen, heard of read ads (2017 n=616)
The three most common takeout messages from the advertising are Long Strong Get Gone, Drop Cover Hold, and Happens
Long Strong Get Gone/action to take in a tsunami
Drop Cover Hold/action to take in an earthquake
Being prepared/Happens campaign or other campaign about preparing in advance for emergencies
Information about what to do when disaster strikes
Local
Civil Defence
initiative
Where to get further updates/information from during disaster
Information about evacuating/evacuate/where to go
Kids Questions campaign
Event-specific advertising
eg
, helplines for people affected by the Kaikoura earthquake
Other
Nothing
Don't know/can't remember
Slide20Barriers
Slide21The research specifically explored the incidence and impact of eight barriers to preparedness
Lack of knowledge
How much, if anything do you know about preparing for a disaster?
Likelihood of eventI don't often think about what disasters could happen in my areaOptimismIt's unlikely I'll ever be in a disaster…EffortHow easy or difficult do you think it is to prepare for a disaster?Low priorityHow important is it that New Zealanders’ prepare for a disaster?ControlWhat I do now will help to keep me and my household safe during a disasterNo personal responsibilityPeople will be there to help following a disaster, so I don't really need to prepare in advanceTimeThere will always be adequate warning before a disaster strikes
Barriers
Slide22Time
When we assessed the incidence of barriers (% of population who have a barrier) by their impact (strength of its effect)
one barrier
stood out as a priority to address: Lack of knowledge about what to do to prepare
Impact of barrier
(on intention to act in next six months)
Percentage of population who have barrier
Control
Optimism
Lack of knowledge
Likelihood of event
No personal responsibility
Effort
Low priority
High priority barriers to address
– high impact and affecting a high proportion of the population
Low
High
Secondary priority barriers to address
Slide23Primary barriers to address
Slide24The following groups are most likely to know little
or nothing about
preparing for a disaster: Younger people (under 30), those studying full time, those of Asian decent, those who do not own their own home, and those born overseas.
Lack of knowledge
A lot
A fair amount
A little
Nothing at all
Lack of knowledge
continues to be a large impediment to the one in five New Zealanders who currently know little or nothing about preparing for a disaster
Source: Q2a How much, if anything do you know about preparing for a disaster?
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. How
much
, if anything do you know about preparing for a disaster?
know a lot or
a fair amount
know a little or
nothing at all
76%
24%73%27%
Asian
39%
40%
50%
Average for all New Zealanders
know a little or nothing 24%
Under 30
46%
Born overseas31%
20%
30%
Do not own their own home
38%
Studying
full time
43%
Those who know little
or nothing about preparing
for a disaster are
less
likely to have:
A getaway bag
A survival
plan (for at home or while away from home)
Stored sufficient water
The necessary emergency items
| Significantly
higher
than 2016
Slide2550%
70%
Average for all New Zealanders
agree 38%
30%
Likelihood of event
Source: Q6a_2 How much do you agree or disagree with each of the following statements… I don't often think about what disasters could happen in my area
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. I don't often think about what disasters could happen in my area
Perceived
likelihood of an event happening in their area
is one
of two secondary priorities to
address. This barrier is by far the most prevalent –
3
8% of New Zealanders say they don’t often think about what disasters could happen in their area.
However, this is a significant improvement from 2016 when 47% said they didn’t think about disasters
agree
disagree
38%
48%
47%41%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Asian
61%
Retired
44%
40%
60%
Over 50
42%
Annual
household
income under $30,000
51%
The
groups most
likely
not
often think about what disasters could happen in their
area are: Asian, studying full time, low income households, retired, don’t own their own home, and over 50.
Those who don’t often think about what disasters could happen in their area are less likely to have:
A getaway bag
A survival plan (for at home)
Stored sufficient water
Studying
full time
55%*
Do not own
their
own home
44%*
| Significantly
higher/lower than
2016
Slide26Optimism
Source: Q6a_9 How much do you agree or disagree with each of the following statements… it's unlikely I'll ever be in a disaster
Base: All respondents (2017 n=1,000, 2016 n=1,000)
+
Q. It's unlikely I'll ever be in a disaster
Optimism
is the other secondary priority
to address. Around one in five New Zealanders think it’s unlikely they will ever be in a disaster
agree
disagree19%64%22%60%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
30%
40%
10%
20%
Those most likely to say
it’s unlikely they will ever be in a
disaster are: Asian, retired, and aged
over
60.
Average for all New Zealanders
agree 19%
Over 60
23%
Asian
31%*
Those who
think it’s
unlikely they will ever be in a disaster are also less likely to have:
A getaway
bag*
Retired
25%
Slide27Lower priority barriers
Slide2840%
50%
20%
30%
The following groups are most likely to think it is difficult to prepare for a disaster: Those
who live alone and those in low income households.
Effort
Very easy
Quite easy
Quite difficult
Very difficult
Source: Q2c How easy or difficult do you think it is to prepare for a disaster?
Base: All respondents (2017 n=1,000, 2016 n=1,000)
The
impact of perceived
effort
is
not
a particularly impactful barrier but it does however affect nearly a quarter of all New Zealanders. This is slightly, although not significantly, fewer than was the case in this time last year
Q. How easy or difficult do you think it is to prepare for a disaster?
easy to
prepare
difficult
to prepare
77%
23%
73%
27%
Average for all New Zealanders
difficult to prepare 23%
Live alone
30%
Annual household income under $50,000
29%
Those who think it is difficult to prepare for a disaster are
less
likely to have:
A survival
plan for away from
home*
The necessary emergency items*
Slide29Low priority
While priority is a barrier for very few people it does have a reasonable impact on the intentions of that group to prepare
Source: Q1a How important is it that New Zealanders’ do each of the following?Base: All respondents (2017 n=1,000, 2016 n=1,000)
Don’t know
Extremely important
Very important
Quite important
Not that important
Not at all important
80%
78%
75%
71%
47%
% very or extremely Important
85%
79%
74%
69%
45%
Slide30This barrier affects a minority of New Zealanders - just 5% do not think preparation will keep themselves and their household safe during a disaster. However, this sense of a lack of control is a particularly large impediment on their intention to prepare
Control
Source: Q6a_7 How much do you agree or disagree with each of the following statements… what I do now will help to keep me and my household safe during a disaster
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Q. What I do now will help to keep me and my household safe during a disaster
agree
disagree
86%
5%
87%
5%
20%
0
%
10%
The following groups are most likely to think it is difficult to prepare for a disaster: Those
who live alone and those in low income households.
Average for all New Zealanders
disagree 5%
Women
6
%
Slide3130%
40%
10%
20%
The following groups are most likely to agree people will be there to help following a disaster, so they don't really need to prepare: Those who do not own their own home and Māori.
Average for all New Zealanders
disagree 12%
No personal responsibility
Source: Q6a_1 How much do you agree or disagree with each of the following statements… people will be there to help following a disaster, so I don't really need to prepare in advance
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. People will be there to help following a disaster, so I don't really need to prepare in advance
This barrier now impacts more New Zealanders than it did in 2016 (12% in 2017 up from 8% in
2016)
but most
people
continue to have
sense of responsibility when it comes to preparing for a disaster and as such this barrier affects relatively few people.
agree
disagree12%82%8%84%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Māori
22%
Do not own their own home
18%
| Significantly
higher
than 2016
Slide3230%
10%
20%
The
groups most
likely to agree there will always be adequate warning before a disaster
strikes are: Asian, born overseas, studying full time, do not own their own home, under 30, and low income households.
Average for all New Zealanders
agree 19%
Annual household income under $50,000
26%
Do not
own their own home29%
Time
Source: Q6a_3 How much do you agree or disagree with each of the following statements… there will always be adequate warning before a disaster strikes
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. There will always be adequate warning before a disaster strikes
While one in five New
Zealanders think there will
always be adequate warning before a disaster occurs, this barrier has relatively little impact on preparedness
agree
disagree
19%
73%16%78%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Asian
36%
40%
Under 30
28%
Born
overseas
34%
Studying full time
33%
Slide33Greatest Barriers for those
most at risk
Slide34The three most at risk groups (i.e. the most under-prepared groups) have similar barriers to the overall population. However, lack of knowledge and time are significantly bigger barriers for these groups
Barriers
Lack of knowledge
Likelihood of event
OptimismEffortLow priorityControlNo personal responsibilityTime
All New
Zealanders
Born
overseas
Under
30
Do not own their
own home
| Significantly more of a barrier than average
Slide35TRIGGERS
Slide36The research also explored the incidence and impact of four triggers to get people to act
Triggers
Social
norm
My friends and family think it's very important to be prepared for a disasterFamily concernI often worry about what might happen to me or my family if there's a disasterSocial normMost people I know have not taken steps to prepare for a disasterFamily responsibilityIt is my responsibility to look after myself and my family in a disaster
Slide37Family responsibility
Of the
four triggers
explored
this year, two stand
out as being the most effective –
friends and family thinking its important to be prepared and concern
about what will happen to them and their
family in a disaster
Percentage of population who have each trigger
Family concern
Social norm – friends and family
Social norm – most people
Highly effective triggers
– high impact and affecting a high proportion of the population
Effective triggers –
either not quite as high impact or affecting less of the population
Low
High
Influence of trigger
(on intention to act in next six months)
Slide38Q.
My friends and family think it's very important to be prepared for a disaster
Social
norm – friends and family
Source: Q6a_6 How much do you agree or disagree with each of the following statements… my friends and family think it's very important to be prepared for a disaster Base: All respondents (2017 n=1,000, 2016 n=1,000)
What friends and family think has a large impact on whether or not New Zealanders are likely to prepare for a disaster
agree
disagree
66%
13%
62%
16%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Those who disagree their friends and family thinks it’s very important to be prepared are
less
likely to have:
A survival
plan (for at home or while away from
home*)
Stored sufficient water
The necessary emergency items
Slide3950%
30%
40%
The following groups are least likely to worry about what might happen to them or their family if there's a disaster:
Retirees, those over 50
, those who have an annual household income of more than $
70,000, home owners and New
Zealand Europeans.
Average for all New Zealanders disagree 36%
Family concern
Source: Q6a_8 How much do you agree or disagree with each of the following statements… I often worry about what might happen to me or my family if there's a disaster
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. I often worry about what might happen to me or my family if there's a disaster
Family concern is
also a strong trigger for motivating people
to prepare for a disaster
agree
disagree49%36%54%32%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Home
owners
40%
Over 50
42%
NZ European
39%
Annual household
income over $70,000
41%
Those who don’t often worry about what might happen to them or their family in a disaster are
less
likely to have:
A getaway bag
A survival
plan (for at home or while away from
home*)
Retired
43%
Slide4070%
80%
50%
60%
Those of Asian decent and those
who live in a low income household are most likely to agree most people they know have not taken steps to prepare for a
disaster
.
Social
norm – most people
Source: Q6a_5 How much do you agree or disagree with each of the following statements… most people I know have not taken steps to prepare for a disaster
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Fewer New Zealanders now agree most people they know have not taken steps to prepare for a disaster (down to 53% in 2017 from 61% in 2016). This social norm isn’t as influential a trigger as what friends and family think, however it is still important
enough to
New Zealanders to
be an effective trigger
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
agree
disagree
53%
21%
61%
15%
Average for all New Zealanders
agree 53%
Annual household income under $50,000
60%
Q. Most people I know have not taken steps to prepare for a disaster
Those who agree most people they know have not taken steps to prepare for a disaster are
less
likely to have:
A getaway
bag*
A survival
plan (for at home or while away from home)
Stored sufficient water
The necessary emergency items
Asian
67%*
| Significantly
higher/lower than
2016
Slide41agree
disagree
98%1%97%1%
Don’t know
Strongly agree
Tend to agree
Neither agree
nor disagree
Tend to disagree
Strongly disagree
Family responsibility
Source: Q6a_4 How much do you agree or disagree with each of the following statements… it is my responsibility to look after myself and my family in a disaster
Base: All respondents (2017 n=1,000, 2016 n=1,000)
Q. It is my responsibility to look after myself and my family in a disaster
Almost all New Zealanders believe it is their responsibility to look after their family in a disaster,
making it a relatively effective trigger
There were no significant differences among subgroups for this question
Slide42Ensuring resilient communities
Slide43Ensuring resilient communities
Source: Q7a What do you think is the single most important thing that we, as a nation, need to do to ensure our communities can withstand and recover from a disaster?Base: All respondents (2017 n=1,000)
Nearly a third of New Zealanders think public education is the most important thing we can do to ensure our communities can withstand and recover from a disaster
Public education about hazards, risks and preparedness
Preparation at a community level
Household preparedness
Looking out for each other / being good neighbours etc.
Emergency response arrangements
Good / better communication
Infrastructure
eg
, improved roads, utilities, building standards
More resources / financial support / funding / support
Subsidise or provide survival items
Strong social services / health services
Inter-regional support arrangements
Planning for climate change / land use planning / management of existing hazards
Technology
Something else
Don't know
Slide44What do people think when they think ‘disaster’?
Slide45This makes earthquakes a useful example when communicating to New Zealanders. However, it can inhibit preparedness for other types of disasters
To New Zealanders ‘Disaster’ continues to mean earthquakes
Source: Q4a Thinking about where you live, which type of disaster would have the most impact or cause the most disruption for your household?Base: All respondents (2017 n=1,000, 2016 n=1,000)
Earthquake
Volcanic EruptionFloodTsunamiHurricane/cyclone/stormFireOtherDon’t know
Slide46Awareness of consequences
Source: Q4a Thinking about where you live, which type of disaster would have the most impact or cause the most disruption for your household? Q4b What things do you think could happen if that type of disaster occurred?
Base: Earthquake (n=508), Volcanic eruption (n=111), Flood (n=106), Tsunami (n=101), Hurricane/cyclone/storm (n=56), Fire (n=42)
Tsunami
Hurricane/Cyclone/
Storm
Fire
Earthquake
Volcanic Eruption
Flood
Slide47More New Zealanders are now aware they should ‘drop, cover and hold’ during a strong earthquake. Many of the other actions have seen a decline in mentions, possibly due to the strong message take outs portrayed by the current advertising (slide 16)
Actions to take during a strong earthquake
Note: Results 5% and under in 2017 are not shown. *At least one of: Drop, Cover, and Hold; Turtle; Take shelter under a desk / table / solid structure; Hold onto something; Get down low. Source: Q4d What actions should people take during a strong earthquake?Base: All respondents (2017 n=1,000, 2016 n=1,000)
Take shelter under a desk / table / solid structure
Drop, Cover and HoldTake shelter in doorwayGo outside / out in the openMove to a safe place (away from trees / falling objects)Alert or check on family / friends / neighboursStay where you are / stay putStay indoors / don't go outsideNETT – at least one correct action*
2016
| Significantly higher than 2016| Significantly lower than 2016
2017
Slide48Actions to take during a strong earthquake
Source: Q4d What actions should people take during a strong earthquake?
Those who are retired, over 50 or male are less likely than average to say ‘drop, cover and hold’
Asian residents and those born overseas are more likely than average to say ‘go outside/out in the open’
30%
10%
20%
Average for all New Zealanders
35%
Over 50
33%
Retired
29%
40%
40%
10%
20%
Average for all New Zealanders
18%
Born overseas
24%
Asian
43%*
50%
Men
32%*
30%
Slide49The majority of New Zealanders say they would alert or check on others following a strong earthquake
Actions to take following a strong earthquake
Note: Results 2% and under in 2017 are not shownSource: Q4e What actions should people take immediately following a strong earthquake? Base: All respondents (2017 n=1,000)
Slide50Almost all New Zealanders are aware that they need to evacuate if they are near the coast and a long or strong earthquake happens
Actions to take when near the coast and a long or strong earthquake happens
Note: Results 1% and under in 2017 are not shown. *Either: Move inland / to higher ground / evacuate; or ‘Long or Strong, get Gone' or similar phrase.Source: Q4ei Imagine that you are near the coast and a long or strong earthquake happened. what action should you take? Base: All respondents (2017 n=1,000)
Slide51Most New Zealanders say their preferred method of evacuation would be by car. However, more than half are aware they may need to evacuate on foot
Planned evacuation methods if near the coast during a long or strong earthquake
Source: Q4eii How would you evacuate?Base: All respondents who would evacuate if they were near the coast and a long or strong earthquake happened (2017 n=816)
Car
Walk/runPushbikeMotorbike/scooterOtherDon't know
Slide52Almost all New Zealanders are aware they need to move to higher ground following a tsunami warning
Actions to take following a tsunami warning
Note: Results 3% and under in 2017 are not shownSource: Q4c What actions should people take when a tsunami warning has been issued? Base: All respondents (2017 n=1,0000)
Slide53Half of
all New
Zealanders mention Civil Defence as a source of information before a disaster
Sources of information before a disaster
Note: Results 2% and under in 2017 are not shownSource: Q4f Before a disaster, where can you get information about how to prepare?Base: All respondents (2017 n=1,000)
53%
Mention Civil Defence in some
form
Slide54Mention Civil Defence in some
form
More than half say they would listen to the radio for information following a disaster
Sources of information during or immediately after a disaster
Note: Results 2% and under in 2017 are not shown
Source: Q4g During or immediately after a disaster, where can you get information about what to do?Base: All respondents (2017 n=1,000)
28%
Slide55appendix
Slide56More than
half of New Zealanders have taken steps to
prepare for a disaster in the last 12 months. This is a significantly higher than the 47% who had taken steps to prepare this time last year
Taken steps to prepare in the last year
Source: Q2h In the last 12 months, have you taken any steps to prepare yourself or your household for a disaster?Base: All respondents (2017 n=1,000, 2016 n=1,000)
Taken steps to prepare
The following groups are less likely than average to have taken steps to prepare for a disaster in the past six months: Those under 30, those who live alone, retirees, and those with a low annual household income (under $50,000 per annum).
Average for all New Zealanders
taken steps 57%
Live alone42%
70%
80%
50%
60%
Under 30
41%
Retired
47%
30%
40%
Annual household income under $50,000
48%
Home owner
59%
Annual household income over $50,000
62%
| Significantly
higher than
2016
Slide57Actions taken to prepare
% Aware and taken action
% Aware but haven’t taken action
% Unaware
Compared to this time last year, more New Zealander are now making emergency survival plans, storing water and have prepared emergency getaway bags
You have the necessary emergency items needed to survive a disaster, such as, spare food, toilet paper, torch, spare batteries and so onYou and your household make emergency survival plansYou have stored at least 3 litres of water per person for 3 days for each member in your householdYou regularly update your emergency survival itemsYou have a getaway bag containing necessary emergency itemsYour survival plan includes what to do when not at home
Source: Q2e Which of the following statements apply to you? Q2f Does your survival plan include what to do when you are not at home? Q2g Before today did you know that to be prepared for a disaster you should…
Base: All respondents (2017 n=1,000, 2016 n=1,000)
| Significantly
higher/lower than
2016
Slide58Similar to this time last year, two
thirds of New Zealanders say they are likely to prepare for a disaster in the next 6 months
Likelihood of preparing
Source: Q3a How likely or unlikely are you to take [further] steps to prepare for a disaster in the next six months?
Base: All respondents excluding those who are already full prepared (2017 n=817, 2016 n=849)
Don’t know
Very likely
Quite likely
Neither likely
nor unlikely
Quite unlikely
Very unlikely
likely to
prepare
unlikely to
prepare
60%
23%
59%23%
Q. How likely or unlikely are you to take [further] steps to prepare for a disaster in the next six months?
Home owners are most likely to take action to prepare (further) in the next six months.
Average for all New Zealanders likely to prepare 60%
80%
90%
70%
40%
50%
Home owner
62%
Slide59FOR FURTHER INFORMATION PLEASE CONTACT:
Emma Stratton and Michael Dunne
Colmar Brunton, a Millward Brown Company
Level 9, Legal House, 101 Lambton Quay, Wellington
PO Box 3622, Wellington 6140
Emma: (04) 913 3056
Michael: (04) 913 3004