Launch Manual Agenda Product Overview Offering Positioning Competitive Overview Features amp Benefits Marketing Tools Communication 082019 2Spray Select Kitchen Launch Manual Product Overview ID: 934099
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Slide1
AXOR Citterio, hansgrohe Metris & Talis 2-Spray Select
Launch Manual
Slide2Agenda
Product Overview
Offering
Positioning
Competitive OverviewFeatures & BenefitsMarketing ToolsCommunication08.2019 | 2-Spray Select Kitchen Launch Manual
Slide3Product Overview08.2019 | 2-Spray Select Kitchen Launch Manual
Category
AXOR
Best
Better
Product Image
Family/
Type
AX Citterio
Select
AX
Citterio Select
(w sBox)
HG Metris Select
HG Metris Select(w sBox)HG Talis S SelectHG Talis S Select (w sBox)Launch DateAug 2019Aug 2019Aug 2019Aug 2019Aug 2019Aug 2019FinishesGPM1.75Available in 1.5 GPM?No
Chrome/ Steel Optic
Slide4Product Overview
Category
AXOR
Best
Better
ProductFamily/ NameAX Citterio
Select
AX
Citterio Select
(w sBox)
HG Metris Select
HighArc
and Prep
HG
Metris Select
HighArc and Prep(w sBox)HG Talis S SelectHighArc and PrepHG Talis S Select HighArc and Prep(w sBox)Spout Swivel110°/150° Special Finishes?NoSpray TypeToggle Spray Diverter# of SpraysLaminar and ShowerADACompliant
Yes
Approvals
Completed
Warranty
Limited Lifetime
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide5Product Overview
Material Number
Brand
Line
Product TitleFinish2019 Pricing39863001AXOR
AXOR CitterioAXOR Citterio Select 2-Spray Kitchen Faucet, Pull-Out, 1.75 GPMchrome$88639863801AXORAXOR CitterioAXOR Citterio Select 2-Spray Kitchen Faucet, Pull-Out, 1.75 GPMsteel optic
$1,110
39862001
AXOR
AXOR Citterio
AXOR Citterio Select 2-Spray Kitchen Faucet, Pull-Out with
sBox
, 1.75 GPM
chrome
$940
39862801AXORAXOR CitterioAXOR Citterio Select 2-Spray Kitchen Faucet, Pull-Out with sBox, 1.75 GPMsteel optic$1,17573820001hansgroheMetris SelectHighArc Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMchrome$72573820801hansgroheMetris SelectHighArc Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMsteel optic$87073822001hansgroheMetris SelectPrep Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMchrome$67573822801hansgroheMetris SelectPrep Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMsteel optic$81073817001hansgroheMetris SelectPrep Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMchrome$73073817801hansgroheMetris SelectPrep Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMsteel optic$87673816001hansgroheMetris SelectHighArc Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMchrome$76873816801hansgroheMetris SelectHighArc Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMsteel optic$92272823001hansgroheTalis Select SHighArc Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMchrome$66172823801hansgroheTalis Select SHighArc Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMsteel optic$79372824001hansgroheTalis Select SPrep Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPMchrome$593
72824801
hansgroheTalis Select S
Prep Kitchen Faucet, 2-Spray Pull-Out, 1.75 GPM
steel optic
$71273867001
hansgrohe
Talis Select SHighArc Kitchen Faucet, 2-Spray Pull-Out with
sBox, 1.75 GPM
chrome$70073867801
hansgrohe
Talis Select S
HighArc
Kitchen Faucet, 2-Spray Pull-Out with
sBox, 1.75 GPMsteel optic$84073868001hansgroheTalis Select SPrep Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMchrome
$646
73868801
hansgroheTalis Select SPrep Kitchen Faucet, 2-Spray Pull-Out with sBox, 1.75 GPMsteel optic$775
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide6Product Placement
Talis is positioned in Better Segment and Metris is positioned in Best Segment; AXOR Citterio positioned under AXOR brand. Price point according to existing Select Talis, Metris, and AXOR Citterio
mixers with pull-out spout.
Best
Better
GoodTalis S Select 1 Spray
#72821 -001; -801$636.00/ $797
Talis S Select
2 Spray
#72823, -001; -801
$661.00/ $793.00
New
Metris
1 Spray
#14884, -000; -800
$697.00/ $896.00Metris 2 Spray# 73820, -001; -801$725.00/ $870.00NewTalisMetrisCitterioAXORNewCitterio2 Spray#39863, -001; -801$886.00/ $1,110Citterio1 Spray#39861, -001; -801$830.00/ $1,039Focus #04505, -000; -800$520.00/ $631.0008.2019 | 2-Spray Select Kitchen Launch Manual
Slide7Competitors
HG Talis and Metris 2 Spray Select
NEW
Essa KF
Beale KFSensate KF
Align KF
Finishes/List $
$534.65 Chrome$561.35 Artic Stainless
$614.85 Venetian Bronze
$615.00 Matte Black
Collection:
Touch Pull Down
Touch Bar
Touch Prep
Pull Down
BarPrepFinishes/List $$712.00 Polished Chrome$854.80 Vibrant Stainless$900.05 Matte BlackCollection:Touch Pull DownTouch Pull Down (w black accents)Finishes/MSRP $$717.05 Chrome$765.20 StainlessCollection:Touch Semi-ProTouch Pull DownPull DownHighArc KF (w S/H) HighArc KF (no S/H)Bath CollectionShower Collection*Non HF faucets come in MBFinishes/List $$575.00 Chrome$700.00 StainlessCollection:Touch Semi-ProTouch Pull Down Semi-ProPull DownBarAXOR Citterio 2 Spray SelectVenuto KFFinishes/List $$836.00 Chrome$1,028.00 Stainless$N/A Matte BlackCollectionTouch Pull DownTouch PrepPull DownPrepBeveragePot Fillers08.2019 | 2-Spray Select Kitchen Launch Manual
Slide8AXOR Citterio Features
Available in main faucet only
Select On/Off button
2-spray functionality (laminar and shower) Toggle spray diverter
MagFit magnetic sprayhead dockingSwivel range: 110°/150°Select on/off button 1.75 GPMSingle hole installationCeramic cartridgeAvailable with s-box
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide9AXOR Citterio - Benefits by Target Group
Architect/Designer
Design – Timeless, linear, minimalist design by renowned architect and designer Antonio Citterio
On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space
Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building ownersBox – sBox option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building ownerADA – ADA compliant
Plumber/InstallerEasy Installation – Faucet installation is simple and straightforward Mounting nut requires only 2 screws to mount faucet reducing work loadHose weight does not require any screws, simple clip on No Time Loss – Plumber does not have to spend time hiring/requesting the hire of an electrician to do work on faucet due to lack of battery and electricity needsEnd-ConsumerDesign – Timeless, linear, minimalist design by renowned architect and designer Antonio Citterio
On/Off Select Button
– Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space
Multiple Spray Options
– Laminar and shower spray available depending on user needs
Robust Faucet
–
Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner
sBox
– sBox option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner08.2019 | 2-Spray Select Kitchen Launch Manual
Slide10hansgrohe Metris & Talis - Features
Available in main and prep
On/Off Select button
2-spray functionality (laminar and shower) Toggle spray diverter
MagFit sprayhead dockingSwivel range: 110°/150°Select on/off button 1.75 GPMSingle hole installationCeramic cartridgeAvailable with sBox Pictured: Hansgrohe Metris KF
Pictured: Hansgrohe Talis KF08.2019 | 2-Spray Select Kitchen Launch Manual
Slide11hansgrohe Metris & Talis - Benefits by Target Group
Architect/Designer
Design
– Timeless, linear, minimalist design adapts to most kitchen styles
On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work spaceRobust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner
sBox – sBox option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building ownerADA – ADA compliancePlumber/InstallerEasy Installation – Faucet installation is simple and straightforward Mounting nut requires only 2 screws to mount faucet reducing work load
Hose weight does not require any screws, simple clip on No Time Loss
– Plumber does not have to spend time hiring/requesting the hire of an electrician to do work on faucet due to lack of battery and electricity needs
End-Consumer
Design
– Timeless, linear, minimalist design adapts to most kitchen styles
On/Off Select Button
– Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space
Multiple Spray Options
– Laminar and shower spray available depending on user needs
Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building ownersBox – sBox option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner08.2019 | 2-Spray Select Kitchen Launch Manual
Slide12sBox - Features
20 ½” high x 6 ¼” wide
sBox specific hose required
Currently available with 2 spray Talis, Metris, and Citterio only – expected to expand to additional faucets in the future
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide13sBox - Benefits by Target Group
Architect/Designer
Freedom of Movement
– sBox option allows for easy flow of pull out hose during use increasing product longevity
Space Saver – Kitchen faucet hoses do not get intertwined under the cabinet, reducing potential damage and liability for Architect and building ownerCabinet Compatibility – sBox is designed to fit most cabinet sizes/spaces
Plumber/InstallerNo true benefits for Plumber/Installer. sBox is designed for the consumer experienceEnd-ConsumerFreedom of Movement – sBox option allows for easy flow of pull out hose during use increasing flexibility in spray head usage
Extended Life of Material – The sBox protects pull out hose from damage in base cabinet
Space Saver – Kitchen faucet hoses do not get intertwined under the cabinet freeing up space and adding product longevity
Cabinet Compatibility
– sBox is designed to fit most cabinet sizes/spaces
Flexible Installation
–
sBox can be installed vertically, at an angle, or turned up to 90°
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide142-Spray Select Kitchen Marketing Tools
Creative
Assets (Photography)
Website/ Social/ DigitalMerchandising/DisplaysSamplesTrainingPrograms /Promotions
Tradeshows/EventsPR/MediaCampaignsLiterature/ CollateralMarketing SwagCommunication
Updat
e
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide15Current Assets – 2-Spray Select Images
Hightail link
to download 2-Spray Select images (including product images).
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide16Current Assets – sBox Images
Hightail link
to download sBox
images.
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide17Current Assets –
sBox Video
Currently working on edits with HQ on editing the EU version. US version will be communicated once finalized.
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide18Website/Digital
- Product Listings: Products have be released for website – Aug 2019.
- Content Page: hansgrohe 2-Spray Select content page going live - Aug 2019.
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide19Design
With a range of models and styles, paired with the quality and design you expect from hansgrohe, dream kitchens become a reality. Kitchen faucets by hansgrohe exude beautiful design, superior durability, and unique features that are intuitive to use. Pick your desired faucet, then browse the entire product suite for complementary fixtures. German engineering ensures a lifetime of consistent and dependable operation.
Maintenance Products that function perfectly are essential. To ensure that they do, every hansgrohe kitchen faucet is 100% air-tested in production. The silicone aerator and spray nozzles help optimize water flow performance, resist mineral deposit build-up, and are designed to be easily wiped clean.
Installation Can be installed over existing multi-hole counter configurations. Standard 3/8-inch pipe connection hoses included. Baseplate sold separately. Please comply with all local, state, and federal plumbing codes and regulations. Installation instruction link below.
Customer Support customerservice@hansgrohe.com | 1 (800) 334-0455 | Limited Lifetime Warranty | Installation | User Guide | Warranty PDF links below General Kitchen Copy for Enhanced Web ContentWeb Content08.2019 | 2-Spray Select Kitchen Launch Manual
More detailed website content per product available within the Hightail link.
Slide20Support the launch with LinkedIn & Facebook posts this month on the launch of the new kitchen
faucetsPlease make sure to share with your followers as well
Social Media Support
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide21Displays/Samples
Available for Showroom Displays/Samples
Art. No.
Product
name Product Description
FinishDisplay Stock73816801
Metris
HG Metris 2 Spray Select Pull Out (with
sBox)
Steel
Optic
15
39863001
Citterio
AX Citterio 2 Spray Select Pull Out
Chrome1573820001Metris HG Metris 2 Spray Select Pull Out Chrome8072823801TalisHG Talis 2 Spray Select Pull Out Steel Optic100With a limited number of display units available (working kitchen faucets), the focus should be on displaying product in top showrooms using the Metris 2 Spray Select, Metris with sBox and Citterio. Jason McNeely will contact you for your needs in each region.Talis 2-Spray Select, the new Allegro and two Joleena kitchen faucets coming in October will be added to a freestanding kitchen display and allocated to top accounts in each region. 100 will be available. 500 2-Spray Select spray heads will be forthcoming for you to change out the current 1 spray Selects that are in the field. 08.2019 | 2-Spray Select Kitchen Launch Manual
Slide22Training
Customer Launch Presentation
Available on Rep Login and will be provided via email to sales team
Aquademie/Training
Included into the Aquademie trainingeLearning Website (Rewards Program)Available by Aug 201908.2019 | 2-Spray Select Kitchen Launch Manual
Slide23Tradeshows/Events
KBIS 2019
ICFF 2019
KBIS 2020
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide24Rewards Programs
Kitchen Select products will be added to HG Rewards and FEI Rewards by Aug 2019
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide25Promotions
08.2019 | 2-Spray Select Kitchen Launch Manual
Stock Promotion
Included in Q4 kitchen promo (TBD)
Flyer, email communications to POC at showrooms Rewards ProgramSell through for Q4 kitchen promotion Flyer, email communications to Rewards members, Rewards website homepage
Slide26PR/Media
Kitchen press release (Aug)
No additional media spend
08.2019 | 2-Spray Select Kitchen Launch Manual
Slide27Literature
Supplement Pricebook2019 – January
Kitchen Brochure
(Update to Kitchen Flyer)2019 – August (digital only/print in 2020)
FPO08.2019 | 2-Spray Select Kitchen Launch Manual
FPOAX Citterio 2-Spray Select 1-Page Price Sheet2019 – August (digital only)
Slide28Marketing Swag
hansgrohe Select kitchen aprons and kitchen towels available for customer events:
Kitchen Demonstrations
Giveaways/drawingsPlease contact
marketing-usa@hansgrohe.com to request these for events. 08.2019 | 2-Spray Select Kitchen Launch Manual
Slide29Communication
Internal CommunicationCall with Internal Sales – Aug 8th
Internal Sales to share with Rep Agencies following callLaunch manual will be added to the Rep Login and shared in the Marketing Minute (Aug
)External CommunicationCustomer Launch presentation available on Rep Login for download“New Products” newsletter to all direct customers – Summer“New Products” blast to all Hansgrohe Rewards participants – Aug 201908.2019 | 2-Spray Select Kitchen Launch Manual