Exploring the Benefits of a Coalition Loyalty Program - PDF document

COALITION LOYALTY PROGRAMS Building strong collaborations www.retyn.ai/ What is coalition program? ❏ A coalition loyalty program is a loyalty program that brings together a diverse range of brands to offer a unified loyalty program, providing enhanced benefits and a seamless customer experience. ❏ It allows customers to earn and redeem rewards across all participating brands. ❏ This loyalty plays a major role in businesses to build brand loyalty. Store 1 Store N Store 2 The Logic: Benefits of coalition loyalty program ❏ More footfall and dwell time ❏ Customer identification ❏ Easy enrollment ❏ Cross - brand promotions ❏ Global customer management ❏ A brand that offers incentives for repeat purchases, such as points or coupons, is much more likely to retain their customer base. ❏ With many brands combining together, customers will get more time to explore thus by redeeming the coupons or points given by the brands. ❏ An increase in footfall can lead to a greater number of customers purchasing goods and services, which will generate more profit for the brand. More footfall and dwell time ❏ Identifying customers is important for a brands success. Customer identification is the process of linking customer data with a specific individual or account. ❏ Brands should enable latest technologies which has the ability to track customer behaviour and purchases, giving insights into how to better market to them in future. ❏ This enables brands to know who their customers are and create personalized offers for them. Customer identification ❏ A brand’s loyalty program is an important strategy to generate more revenue. ❏ By integrating loyalty program with card linking, receipt scanning, or cloud printing etc , the number of loyalty program members increases. ❏ This will also helps brand to increase customer loyalty and brand credibility. Easy enrollment ❏ A coalition loyalty program allows for customers to earn and redeem rewards across different stores, brands, or industries. ❏ This strategy can be used by brands to create promotions that have a cross - branding effect on the customer. ❏ This will increase footfalls and brand loyalty. Cross brand promotions ❏ As more and more customers shopping habits changes, brands must adapt their strategies to meet these changing needs. ❏ The coalition program is a single customer view that can span multiple brands with benefits from membership programs across different brands. ❏ By adopting this approach brands can increase loyalty. Global customer management Ideal for, Shopping Malls Airports Summary ❏ Coalition loyalty programs are an emerging trend among companies who want to establish a partnership with other brands. ❏ Customers can also enjoy various benefits and incentives with this program because they have access to so many brands at the same time. ❏ These programs are created by brands that share a common goal of increasing customer engagement and brand awareness. THANK YOU Read more on coalition loyalty program: https://www.retyn.ai/program - types/coalition - loyalty