General Practitioners medibus - PowerPoint Presentation

Slide1

General Practitioners

medibus

™

October

2014

A generally low familiarity with NHRMC Infant Feeding Guidelines 2013 is seen among general practitioners, with a majority of them being

vaguely familiar or not at all familiar with it.GPs are not strongly convinced that excessive protein intake is associated with obesity – only 6% completely agree while half of the doctors take a neutral standpoint.A protein level of 2.2 g per 100 kcal is perceived to be a moderate level. A protein level of 1.9 g per 100 kcal is thought to be lower than or same as mature breast milk. Moreover, a quarter of GPs think this level may not meet the infant’s protein needs.The majority of GPs are unsure of the decrease in protein levels in breast milk over time and the discrepancies between reference of breastmilk and the current norms for infant formula.

Key Findings

Familiarity with NHRMC guidelines is generally low,

the majority are vaguely familiar or not at all familiarQ1: How familiar are you with the NHRMC Infant Feeding Guidelines 2013? Familiarity with the NHRMC Infant Feeding Guidelines 2013Base: 200 General Practitioners

Extremely

familiar

Very familiar

Moderately familiar

Slightly

familiar

Not at all familiarMale ( n = 125)0%2%22%33%43%Female (n = 75)1%5%40%31%23%

Less than 1%



Significantly higher vs. Female GPs

GPs are not strongly convinced that excessive protein intake is associated with obesity, 50% are on the fence

Q2: The updated NHRMC Infant Feeding Guidelines 2013 recommend using a lower protein formula for infants that are not breastfed, as there is mounting evidence that excessive protein intake in early infancy is associated with later obesity. To what extent do you agree that excessive protein intake in early infancy is associated with later obesity?Excessive protein intake in early infancy isassociated with later obesityBase: 200 General Practitioners

Less than 1%

Q5:

If a follow-on formula had a protein level of 2.2g per 100 kcal, would you say that is:Follow-on formula with a protein level of 2.2 g per 100 kcal is:Base: 200 General PractitionersFollow-on formula with a protein level of1.9 g per 100 kcal is:

Q6:

If a follow-on formula had a protein level of 1.9g per100kcal, would you say that is:

A protein level of 2.2 g per 100 kcal is seen as medium

while 1.9 g

is lower than or same as mature breast milk

Base: 200 General Practitioners

Q7:

Protein levels in breast milk decrease over time from the first to 12th month of breast feeding. Protein levels in breast milk decrease over time from the first to 12th month ofbreast feedingThere is no discrepancy between the reference of breastmilk and the current norms for infant formula

Q8:

There is no discrepancy between the reference of breastmilk and the current norms for infant formula

The majority of GPs are unsure of protein level decrease over time and discrepancy between references

Base: 200 General Practitioners

Base: 200 General Practitioners

Discrepancies between the reference breastmilk and

the current norms for infant formula Q9: Please specify the discrepancies between the reference of breastmilk and the current norms for infant formula:Base: 59 General Practitioners who think there are discrepancies between the reference of breast milk and the current norms for infant formula

“

Breastmilk varies in composition over time so this will be a discrepancy to fixed protein level

formula”

“More

natural proteins in breast

milk”

“More fat and less protein on breast milk”“Breastmilk concentrations will change over time and depending on mothers health/diet. The formula will not.”“Breast milk contains less protein than normal formula milk, perhaps half the amount. Breast milk has more oligosaccharides, omega-3 fats, immune and growth factors.”Protein levels and fat content“Breast milk has specific protein easily digestible”“Human milk - soft, easily-digestible whey -more completely absorbed”“Breast milk's components are easily digested by a newborn's immature

system”“Breastmilk has protein that is easier to digest. It also has probiotics and other vitamins that not in formula

.”

Easy to digest

“

Breastmilk is superior

.”

“Formula is not equivalent to breast

milk”

“

No formula is identical to breast

milk”

“Breast

milk is better , always give

breast

milk if

possible”

“

Breastmilk

is

best”

Breastmilk is best

“Breast

milk has mother's antibodies

present”

“Maternal antibodies”

“Infant formulas may have all the components in various entities of the protein, fat and carbohydrate but miss the breast milk antibodies

.”

“In breastmilk besides carbohydrates, proteins and other essentials there are antibodies, whereas in infant formula there are none

.”

“Immune protection”

Antibodies

Sample of 200 GPs from Cegedim’s panel of healthcare professionals.

All interviews completed between 06/10/2014 and 13/10/2014.Statistically significant differences calculated at 95% confidence level, indicated with  or .

Methodology and demographics

Quota

Sample #

Sample %

Population %

Male

125

62%

67%

Female

75

38%

33%

≤

50 years

105

52%

43%

> 50 years

95

48%

57%

NSW / ACT

69

35%

35%

VIC / TAS

57

28%

27%

QLD / NT

41

20%

19%

WA / SA

33

16%

19%

≤ 100 patients per week

57

28%

19%

≥

101 – 200 patients per week

124

62%

63%

≥ 201 patients per week

19

10%

18%

Total

200

100%

100%

Lianne Palo| Research Manager | 02

9855 7984 | lianne.palo@cegedim.comKai Meischke | Sales and Marketing Manager | 02 9855 7972| kai.meischke@cegedim.com