your hand project External communication audience segmentation Discussion topics How to interact with strategic users of Statistical and Geographical Information The audience segmentation process ID: 934942
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Slide1
2011
The case of INEGI at your hand project
External
communication
:
audience
segmentation
Slide2Discussion
topicsHow to interact with strategic users of Statistical and Geographical Information? The audience segmentation process. Public Sector (Executive, Legislative and Judiciary) Private Sector (Business organizations and corporations)Civil Society MediaAcademics
Slide3Discussion
topicsThe Media as a privilege channel of distribution and marketing of InformationValuable tool for Public Policy decision makers (Governments and Lawmakers)Academic, Research & Development sector. Decision makers in private sector. The importance of having fudamental and official statistical and geographical information for a better and decision making process. Civil Society. From NGO´s, to the lay audience.
Slide4Discussion
topicsThe added value of identifying the needs and requirements of strategic users.To facilitate acces of Information by offering capacity building to strategic users.Feedback mechanisms in order to improve the offer of Information.On going dialogue and fluid communication with strategic users.
Slide5The
mexican experience. The case of INEGI at your hand project.INEGI at hand responds to the needs of identified strategic users of statistical and geographical Information in the public, private, academic and social sectorsOn line Access to INEGI Information.Capacity Building to strategic users for optimizing the use of Information.Feedback mechanisms from strategic users.
Slide6PURPOSE
INEGI at your hand serves to identify the needs and requirements of strategic users. Feedback mechanism to redesign, promote and communicate Information for strategic users.Offers and array of products available for the lay audience and strategic users.
Slide7ON LINE CONSULTING PROCESS
STRATEGIC USERDATA WAREHOUSE INEGI
VPN
INTERNET
Virtual Private Network
WEB
SERVICES
INEGI
JUNCTURE INDICATORS
Slide8Digital Map of Mexico (Statistical Georeference)
Web system to acces geographic information which allows time and space analysis. Develop by an architecture driven to services with high level standards and state of the art technics for managing geographic information. Acces to: Communications infraestructure, Economic Units, geographical names, geology, orography, street names, hidrology, bordelines, communities, among others.
Slide9Digital Map of Mexico (Statistical Georeference)
Access through any platform with a web navegator (PC, Mac, Linux, iPad,)Simplifies the location of places in the territory by a new search tool. It can measures distances and can generate buffers of a certain perimeter.
Slide10WEB SERVICES
Web ServiciesEliminating manual process through an automatic transfer of data and microdata.Friendly Internet available MSM system of Information alerts
Slide11CAPACITY BUILDING
Capacity building program for permanent strategic users comprise two topics:Basica.1) Statistical and geographic Informationa.2) Handling INEGI website, Browse the INEGI websiteInteractive Data Consulting (CUBES), Data Base MunicipalInformation System, Economic Information Bank Workshops for the use and access of statistics and geographic toolsb.1) Digital Mapsb.2) Data Warehouseb.3)DENUE (Economic Unit Directory) b.4) NAICS (North American Industry Classification System)
Slide12Some
conclusions Contributes to maintain the leadership of INEGI in the Statistical and Geographical Information sector, with high standards, and be seen as a flexible, reliable and state of the art Organism for the benefit of strategic users. The Project has teaches us that further work is needed in order to have constant coordination with the different offices from INEGI. The constant and permanent communication and exchange of views between INEGI and strategic users from all the identified sectors is an added value for the improvement of this new Project and of course the core of it, and for the overall activities of INEGI.