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PRESS RELEASEPRESSRELEASERoyo Groupa
PRESS RELEASEPRESSRELEASERoyo Groupa multinational company specializing in bathroom furniture and equipment (hydro massage baths, shower columns and trays), is considered to be the third largest bathroom furniture company in Europe and the leading rm in its sector in Spain. It employs 550 staffat its three factories, Quart de Poblet (Valencia), Sztum (Poland) and Mexico City (Mexico). Led by second generation Raúl Royo, the company is now in its 43rd year enjoying an unbeatable market Royo Grouphas gone from being an SME to a global company, with a direct presence 2 countries and commercial activity in 60 countries, and 80% of the volume of its business is outside Spain. Currently, the company manufactures around 874.000 units (furniture, auxiliaries and mirrors), in its three production facilities and has more than 10,000 points of sale worldwide.To reach this point, internationalization, innovation and professionalization have been key facto

rs. One of the most important company va
rs. One of the most important company values in recent years has been precisely the professionalization of its management team, incorporating the best professionals to position the company where it is today. Likewise, Royo Grouphas a Management Advisory Board composed of well-known professionals.Innovation has been a key plank. So much so that a few years ago, Royo Groupcreated its own innovation centre, investing more than one million euros in its A GLOBAL COMPANYThe unit of Royo Group is a spacious centre dedicated to design, engineering and driven by the talent and creativity of our teamThe results reflect the maturity of a business model which opens frontiers to position itself globally and towards continuous progress. Throughout 2016, Royo Group has sought to consolidate in Europe, with the extension of the Polish factory, alongside the increase in business in Southern Europe (France, Italy, Spain and Portugal), which has led to a change in t

rend.This growth has been due to the red
rend.This growth has been due to the rede nition of its trade policy in this area, mainly directing efforts to selling more affordable products, thanks to the innovations developed in the R&D&Iunit, and as a result of its strategy of an ever closer relationship with the customer, knowing what they want and trying to fully satisfy From the beginning,Royo Grouphad a clear idea: to expand the business beyond the Valencian Community. In 1992, its export stage began, increasing the productivity through the development of higher quality products and investment in facilities, machinery and production volumes. Five years later, 40% of its turnover already came from abroad. In 2000, the company already had subsidiaries in Germany and Belgium, and in 2008, it was time for an industrial presence with the acquisition of the factory in Poland. From 2012, commercial networks in other countries such as Italy and England have been established. One year later, the expansi

on project into America was started.Roy
on project into America was started.Royo Group has had a presence in the American market since 2013 with local of ces in Miami, Peru, Chile and Panama. In 2014, it acquired a factory in Mexico, which very soon will be extended. The expansion into America is part of the company’s internationalization plan. This trend is in line with its short-term objective of promoting an internationalization plan outside Europe, contemplating production in markets such as North Africa, the Middle East, Eastern Europe and the American continent. All this without neglecting its strategic line to further consolidate the European market with the goal of being a leader in bathroom furniture manufacture in Europe. Both objectives are encompassed within In terms of awards, the Ministry of Economy and Finance conferred on Royo Group the 2012 Innovation Awardin the internationalization category, recognizing the company’s contribution to the promotion of internationalization.R

OYO GROUP IN NUMBERSDirect presence in
OYO GROUP IN NUMBERSDirect presence in built-up area bathroom furniture units manufactured /year employees in 3 factories exclusive dealersTurnover mm € / year year of experience ces6 comercial of ces80%HISTORY ROYO GROUPBuilding the ideaDomestic market developmentOpening frontiers: ExportFrom the setting in motion of the business dream of Mr. Pascual Royo to the establishment of the company as a Public Limited Company. Industrial level production begins with the transfer to a plant in the Quart de Poblet industrial estate.Mobiliario Royo gains market share and collaborates with exclusive distributors for its products in Spain. Thanks to fabrication infrastructure development, production and turnover volume increases. The signing up of Raul Royo in the company produces a strategic change in business philosophy, which is based in boosting the quality at organizational, production and marketing levels. The management and professionalized trai

ning of the workforce, as well as the di
ning of the workforce, as well as the diversi cation of the product, head these achievements rst Strategic Plan to drive new challenges in the coming century.2008-2012Multinational Bathroom CompanyTowards the profFor its 35th anniversary, the new challenge of the group is to become a multinational bathroom company. To situate itself in this competitive position of global reference, a series of key factors based on the globalization of business are established: the industry differentiation, industrial ef ciency at a global level and the acquisition of Poland’s factory in 2008. These factors enable a rapid expansion of Royo Group in Europe.Mobiliario Royo starts a new business venture by entering overseas markets. The challenge of fabricating products of the highest quality which compete at international level requires a signi cant industrial growth in facilities, machinery and production volumes.Positioning the brandRoyo group, creating the leaderRoyo Gr

oup is born to unify all the companies i
oup is born to unify all the companies in the group to compete strongly in the global market. The originality of the brand through its unique design and development is one of the fundamental hubs for the transformation and notoriety of the company as regards the future.Innovation and globalization characterize this new stage of maturity. On one hand, the investment in R&D&i, the creation of a new center where the design processes, development and industrialization are reinforced. On the other hand, the continuous progress towards a European leadership keeping intact the essence of the group for more than 40 years.MANAGEMENTRoyo Group is led by Raúl Royo, CEO.Immersed in the management of the family business for nearly 20 years, he has transferred the culture and “Royo” model to the whole company achieving the objectives set out in the strategic lines. Over these years, the CEO of Royo Group has had the opportunity to work and motivate excellent professi

onals with whom the company has been pro
onals with whom the company has been professionalized and made the generational transition, creating the two maximum management bodies: the Board of Directors, consisting of the family and externally recognized professionals, as well as the Executive Committee, made up exclusively of non-family professionals.At the same time, he has coordinated trading and strategic functions, based on an innovative product policy and national and international commercial distribution that has allowed Royo Group to develop projects in Europe, Asia, America, the Middle East and Africa. Currently, Raúl Royo is particularly focused on the management and development of the organization seeking the opening of trading, logistic and industrial platforms around the world, making the business more international and expanding it in mature and emerging markets.In addition to the daily management of Royo Group, the CEO ofRoyo Group, Raúl Royo, plays an active role Chairman of Natio

nal Associations and Federations in the
nal Associations and Federations in the Bathroom Furnishings sector: ASEBAN and AGRUBAÑO.Vice chairman of FEBAN (Spanish Federation of Bathrooms Furnishings sector)President of CEEI Valencia (European Business and Innovation Centre)Secretary of the Governing Council of AIDIMME (Metal-mechanical, Furniture, Wood, Packaging and relativeTechnology Institute) Member of Valencian Employers’ Association (AVE)Member of the Governing Board and Directors of the CEV (Valencian Business Confederation)Member of the Executive Committee of ARVET (Association of Manufactured Goods Exporters)Vice President of Valencian Community Innovation ClubMember of the EUROBRICO Trade Fair Organizing Committee.He also teaches on undergraduate courses and MBAs at UV, Universidad Católica (INEDE Business School), EDEM Business School, ESIC Business & Marketing School, Chair in Business Culture at UV (ADEIT-UV), Chair in Family Business at UV (CEF-UV), Master in International Business Man

agement (Valencian Chamber of Commerce).
agement (Valencian Chamber of Commerce).BUSINESS STRATEGYRoyo Group aims to ful ll its vision of becoming market leaders in Europe and a global reference for bathroom furnishing, by increasing its value through innovation, developing its ve business divisions in a global environment, and searching for sustainability in the company.To achieve this, Royo Group goes beyond furnishing and has taken an ambitious step forward, presenting an integral bathroom world with several product lines: bathroom furniture, taps, hydromassage (baths, shower trays and columns) and accessories, included in their commercial brands. This range of products perfectly transmits Royo Group’s mission: to provide the client with innovative, functional and affordable solutions that contribute to their personal well-being in the bathroom, bringing high added value to each creation needed to compete in the global market.The corporate values of Royo Group for this year are rep

resented by the following icons:In the b
resented by the following icons:In the business strategy how we guarantee the satisfaction demanded by customers holds a central position, which we achieve by reducing costs and improving quality and productivity. To do this, our Lean Manufacturing, aimed at reducing all kinds of waste during production.With Raúl Royo, the Executive Committee of Royo Groupcomprises: Pascual Royo, PresidentAna Cuenca, Human Resources DirectorCésar Taboas, R&D&I DirectorElena Ainsa, Purchasing DirectorEloy Ruiz, Operations DirectorEnrique Belda, Commercial Managing DirectorJuan Runo, International Operations DirectorMarek Czebiolko, Factory Director (Poland)Nicolás Salvador, Finance DirectorRolando González, Factory Director (Mexico) ciencyTeamDIVISIONS AND PRODUCTSRoyo Group1. DIY (Do it Yourself) Division: The main objective is to centralise the necessary resources to lead the large distribution channel in Europe. Through this division, Royo Group works for the main c

lients in the DIY sector like Spain, Por
lients in the DIY sector like Spain, Portugal, France, United Kingdom, the Benelux countries, Austria and Germany, Italy and Poland.2. Profesional Division: The main objective is to position Royo´s Group brands in the traditional sanitary product market, where customer service, post-sales service, design, originality and added product value are given greater consideration.3. Global Companies Division: Royo Group works with the leading manufacturers in the sanitary product sector, offering them customised products according to their requirements.4. Contracrt Division: The main objective is to position Royo’s Group products in large projects through architects and interior designers, offering modular products.5. Online Division: The main objective is to position our range of products in the online channel where special care is taken with immediate service and customer care.Respecto a los productos, las marcas comerciales de Royo GroupRoyo: Bathroom

furniture for the day to day, function
furniture for the day to day, functionality and modernity through practical solutions. Design adapted to your lifestyle.- This medium range brand offers a functional and modern design at a price that reflects its quality. Royo Selection: Brand name comprising a selection of several product brand names.Acquaidro: Acquaidro manufactures and markets products related to hydro massage: baths, shower trays and panels. - Since 2008, Royo Group has manufactured and marketed this medium-low brand range of bathroom furnishings in Poland for Eastern European countries. Royo América: Moderns, functional and great design products selection from Royo Group for the American Market.Royo Contract: Brand name for the contract market. - Collection of European style products distributed and sold in the Mexican market.SelectionContractINNOVATION CENTER ROYO GROUPCommitment and customer care have led Royo Groupto create theRoyo Group Innovation Centercentre

of excellence specializing in design, in
of excellence specializing in design, innovation and engineering. In 2012, we opened the Innovation Centre, with an investment in excess of one million euros. It comprises 600 square metres extending over two floors assigned to industrial testing, prototypes and test laboratory. The centre houses a multi-skilled team made up of designers, engineers, specialists in new materials, ergonomics and functionality as well as new technology teams who work in industrialization and standardization; all of whom give support to different working groups at the centre. Royo Groupin the coming years is to promote the innovation technology culture. It consists of converting the R&D&I into the main tool for the continuous improvement of production, products and services. A highly valuable strategic variable that boosts the acquisition of competitive advantages for confronting future challenges.For more information:Amparo CervantesRoyo GroupTel. amparo.cervantes@royogroup