STUDENTS LEARN ABOUT How do you know who to believe Promotional techniques eg direct marketing limited offer memberships Accuracy of information Ethics of advertising Students learn to Who is the advertisement targeting ID: 739875
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Slide1
ADVERTISING AND PROMOTION
STUDENTS LEARN ABOUT:
How do you know who to believe?
Promotional techniques eg direct marketing, limited offer memberships
Accuracy of information
Ethics of advertising
Students learn to:
Who is the advertisement targeting?
What does the advertisement offer?
What are the benefits of the service?
Are the claims believable?Slide2
ADVERTISING AND PROMOTION
Advertising is a powerful too that can be very persuasive
Advertising for fitness can be found:
MagazinesNewspapersTV/commercialsRadioInternetCan often sound too good to be true – used to entice you to buy their productSlide3
HOW DO YOU KNOW WHO TO BELIEVE?
Check to see if the product/service is endorsed by a recognised fitness or health institution.
Does the person offering the service have any qualifications?
What is the basis of their expertise?Well recognised brands/products are endorsed by Australian Fitness Industry or health organisations such as the Heart Foundation.Slide4
PROMOTIONAL TECHNIQUES
Used to attract customers to products and services
Target specific groups and offering limited offers are some techniques used
Take the time to:Compare productsSeek advice form people in the industryInvestigate the quality of the product/service advertisedSlide5
ACCURACY OF INFORMATION
One technique used in advertising is using glossy, attractive advertisements to appeal to consumer senses (lack in information).
Compare advertisements to determine the amount of information given
As them questions about their qualifications and expertiseIf in doubt – investigate the information suppliedSlide6
ETHICS OF ADVERTISING
As with any commercial industry – the fitness industry uses many advertising techniques to attract customers and make money.
The claims made in advertising can be misleading and may even be false – always investigate before making a decision.