How Tourism Works- - PowerPoint Presentation

Slide1

How Tourism Works-

Short VersionSlide2

What do we need to know?Slide3

Tourism is a service industry

The business of tourism uses attractions that are already present

Touring Alcatraz Island

Unlike most other economic activities that enjoy virtual exclusive rights over the use of their resource base, tourism resources are typically part of the public domain or are intrinsically linked to the social fabric of the host community.Slide4

Tourists expectations

Tourism activities can be invasive, especially when the perception exists that they have been imposed on the host community

The

tourismification

of cultural heritage assets presents a number of issues for the management of these assets, not the least of which is the challenging task of accommodating both the needs of the tourism industry and the ideals of cultural heritage management Slide5

Tourism Is

Entertainment

To be successful and therefore commercially viable, the tourism product must be manipulated and packaged in such a way that it can be consumed easily by the

public.

The reason is that only a small number of tourists really seek a deep learning experience when they travel

.

The

rest are traveling for pleasure or escapist reasons and wish to participate in activities that will provide a sense of enjoyment. Some people explain this phenomenon by arguing that tourists accept entertainment or

commodified

experiences as being a manifestation of the modern consumerist lifestyle; tourism becomes an end in itself and not a means to some loftier goal.Slide6

Tourism is fundamentally a demand-driven activity

Tourism is

influenced more by market forces (tourists and the industry that seeks to satisfy tourists' needs), rather than by governments that try to control or manage it.

The

ability to control tourism must be predicated on the

assumption

of being able to control tourists.

Proponents

of a chaos theory

illustrate

that tourism markets are dynamic, erratic, nonlinear, and are noted for their great volatility. Slide7

Tourism is driven by attractions

Marketing calls attractions--demand

generators.

Not all

tourism attractions have equal demand-generation potential.

A

clear hierarchy of tourist attractions exists that can be defined according to the degree of compulsion felt by tourists to visit.

The

more dominant the attraction is, the greater the sense of obligation to

visit

However, the

purchase decision becomes increasingly discretionary for lower-order attractions, until visits to the lowest-order ones are typified by low involvement decisions involving little effort required on behalf of the visitor.Slide8

Not All Cultural Assets Are Cultural Tourist

Attractions

Not

all cultural assets have tourism potential.

Cultural

heritage places are usually designated

as significant by

communities

for

reasons other than their tourism

potential.

The basic rule of thumb is that attractions that are located close to large population or tourist centers will attract significantly larger numbers of visitors than more distant attractions.

The

same maxim holds true on a micro or destination-specific scale. Readily accessible attractions will enjoy greater visitation levels than out-of-the-way assets, unless the compulsion to visit them is so great that remoteness becomes a nonissue.