INTERNATIONAL OPPORTUNITIES MEAL Increase the value of US soybean oil to the entire value chain Feed Industry Goal 1 Differentiate the value sustainability and competitive advantage of US soy from other competing products and origins to increase value andor market share ID: 407734
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Slide1
Moving USB – QSSB Partnership Forward Under USB’s New LRSP
INTERNATIONAL OPPORTUNITIESSlide2
MEAL
Increase the value of U.S. soybean oil to the entire value chainSlide3
Feed Industry
Goal 1:
Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Target Audience:
Aquafeed
manufacturers and aquaculture producers in all target regions globallyCommercial feed mills and poultry/swine integrations are the main target audiences. Dairy industry is also an interesting market in selected countries.
Example Projects:Technical support to feed manufacturers to increase soy use and improve feed qualityFeeding demonstrations in aquaculture to show the economic, environmental and food safety advantages of soy-based feeds. SBM sample analysis in well-known universities and research centers mainly for Digestible Amino Acids, Metabolizable Energy and Phosphorus, comparing U.S. SBM with SBM from other origins (Brazil, Argentina and India).Animal production courses to increase technology at integration/farm level.
MEALSlide4
Feed Industry
Goal 2:
Engage
foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Target Audience:
Swine
, poultry, dairy and aqua producers, investors and government sectors to improve knowledge of best animal production and aquaculture practices, U.S. soy advantages and industry growth opportunitiesAnimal
nutritionists and quality control labs demonstrating the advantages of the intrinsic values of U.S. SBM.Example Projects:Feeding trials to demonstrate new soy feeds, soy feeds for new species, and feed-based production technologies in aquacultureTechnical training for animal nutritionists, veterinarians, and supply chain personnel demonstrating the advantages of U.S. SBM over SBM from other origins. Training on the improvement in feed technology and formulation based in actual nutritional values of U.S. SBM.
MEALSlide5
Feed Industry
Goal 3:
Establish
a
trusted brand for U.S. soy.
U.S. soy branding campaign including intrinsic and extrinsic benefits of buying U.S. SBM and SBs
.
Example Projects:Stakeholders MeetingsTeam missions to specific loading facilities and crushing plants.Branding Campaign
MEALSlide6
Feed Industry
Goal 4:
Reverse
Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.
Target Audience:
Aqua
feed, production and processing sectors to increase demand for high quality aqua products produced with soy-based feeds; objective is to reduce India soy exports, particularly to SEA, as a means to improve market opportunities for U.S. soy in countries like
Vietnam Poultry and dairy industries to increase the use of SBM in India; objective is to reduce India soy exports.Example Projects:
Seminars, workshops and feeding demonstrations (aquaculture) to show the advantages of feed-based technologies, soy feeds, extrusion technology, and market chain improvements
Training for poultry
integrations and dairy producers promoting better nutrition of the animals through increased use of SBM in the diets.
MEALSlide7
Food Industry
(Human Protein)
Goal 1:
Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Target Audience:
Foreign governments,
NGOs, ingredient manufacturers, food companies and
buyersExample Projects: Workshops and seminars on social feeding programs for improved nutrition. Education and demonstration of use of soy in traditional (tofu, miso, tempeh) and non-traditional (meat substitutes, baking, meat producers) foods.
All WISSH projects in the developing world.
MEALSlide8
Food Industry
(Human Protein)
Goal
2:
Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S.
soy
Target Audience:
Soy importers, food ingredient manufacturers, food companies and buyersExample Projects: Buyer/Importer workshops and trade team exchangesTechnical assistance to food manufacturers
Promotion of food productsOpportunities for new products and product line extensions
MEALSlide9
Food Industry
(Human Protein)
Goal
3
:
Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.
Target Audience:
Food companies and millers to incorporate soy flour in staple food items to reduce exports of Indian soy.Example Projects: Introduce soy-based dal analog – a staple of India cooking (soy-fortified lentil substitute) – to the marketplace
Soy fortification of wheat and other flours for improved nutrition, appearance and shelf-life
MEALSlide10
OIL
Increase the value of U.S. soybean oil to the entire value chainSlide11
Food Industry
Goal 1:
Differentiate
the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share
.
Target Audience:
Soy importers, oil-seed crushers, food ingredient manufacturers, food companies and buyers
Example Projects:Workshops, seminars, market studies and promotional assistance for expanding distribution channels for soybean oil Market study on the potential impact of IP-GM high oleic soybeans
OILSlide12
Food Industry
Goal
2:
Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Target Audience:
O
il-seed crushers, food ingredient manufacturers, food companies and buyers
Example Projects:Technical support and training for crushers and soybean processorsOILSlide13
Example Projects:
Polyurethane trade shows and technical consulting
Industrial Markets
Successful
marketing efforts in the domestic market will be expanded to
international
opportunities. This is a potential growth opportunity, but currently the efforts and funding in this area are minimal
.Goal 1: Differentiate the value advantage of U.S. soy from other competing products to increase value and/or market share. Target audience:global polyurethane manufacturers and formulators for use in the foam industry (i.e. seat cushions and bedding).
OILSlide14
FREEDOM TO OPERATE
Ensure that our industry and its customers have the freedom and infrastructure to operateSlide15
Market Access
Goal 1:
Develop credible resources to educate foreign governments, influencers and stakeholders to improve market access and resolve trade barriers.
Example Projects:
Work
with industry for acceptance of
free
trade agreements such as recently enacted Colombia, Panama, Korea FTAs or the in negotiation Trans Pacific Partnership FTACoordination of soy crushers in several countries to address negative impact of Argentina Differential Export Taxes
F 2 OSlide16
Market Access
Goal 2:
Increase
the awareness of globally-recognized sound science associated with U.S. soy with regard to food safety.
Example Projects:
Partnership with U.S. poultry, meat, dairy, grains trade associations to provide detailed information to government officials in Vietnam and China of establishment of food safety
regulations
Foreign team visit to U.S. to meet with U.S. regulators to help develop foreign government regulatory food safety system F 2 OSlide17
Biotechnology
Goal 1:
Increase
the awareness of globally-recognized sound science associated with U.S. soy with regard to biotech.
Example Projects:
Analysis
of economic impact of Turkish biotech regulations on local industry valued at $800 million
annuallyJoint mission to Europe with U.S. and South American soy growers to promote sound science of biotech soy with unified soy farmer voiceF 2 OSlide18
Sustainability
Goal 1:
Increase the awareness of globally-recognized sound science associated with U.S. soy with regard to sustainability.
Example Projects:
Sustainability task force
PR program
GBI program on U.S. product sustainability
F 2 OSlide19
Sustainability
Goal 2:
Differentiate the sustainability advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Example Projects:
On-site
farm visits to see the sustainability practices of U.S. farmers by U.S. soy importers and
consumers
Consideration for development of U.S. sustainability certificatesF 2 OSlide20
CUSTOMER FOCUS
Meet our customers’ needs with quality soy products and services to enhance and expand our market.Slide21
Feed Industry
Goal 1:
Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Target Audience:
Animal producers and other downstream users
Crush industry and feed mills (trade servicing activities)
Example Projects:
Seminars, workshops and feeding trials.Technical training
CUSTOMER FOCUSSlide22
Feed Industry
High Level Goal
2
:
Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Target Audience:
Animal producers and other downstream usersCrush industry and feed mills (trade servicing activities)
Example Projects:Investment seminarsBuyers conferencesRisk management seminarsDownstream training and technical support
CUSTOMER FOCUSSlide23
Food Industry
Goal 1:
Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Goal 2:
Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Example Projects:
Promotion
and training throughout the supply chain, including consumers Buyers ConferencesRisk Management Seminars
CUSTOMER FOCUSSlide24
Buyers
Goal 1:
Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.
Goal 2:
Engage
foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.
Example Projects:
Buyer ConferencesOne-on-one meetingsTrade teams to the U.S.Grower leader travelInvestment seminar
CUSTOMER FOCUS