PRESENTATION FOR VIVA ANJU - PowerPoint Presentation

Slide1

PRESENTATION

FOR

VIVA

ANJU

SINGH

HPGD/JA

14/1636Slide2

WE LOUNGE Slide3

Miss. Sagorika Kantharia

CPO, Radio CitySlide4

Learnings

From this video I understood the various points.

Sagorika Kantharia is heading the HR Function nationally at Radio City 91.1 FM since the last 5.5 years. She is a post graduate in Human Resource Management from Jamnalal Bajaj Institute of Management Studies and carries with her rich experience of 20 years in the media industry. Prior to joining Radio City she was working as Chief Manager HR with Bennett, Coleman & Co. Ltd. In her tenure with BCCL, she has been handling the HR function for brands like The Times of India, The Economic Times, Mumbai Mirror, Maharashtra Times, Navbharat Times etc. Few of her major contributions have been setting up of the Corporate HR Policies, Job Evaluation exercise PAN India, launch of Times Growth Club and setting up the 60 member team for Mumbai Mirror launch in 100 days. For 1 year Sagorika was deputed to Planet M for setting up the HR function. At Radio City, she is responsible for launching Radio City School of Broadcasting in the year 2009. Slide5

Last 3 years Radio City has been featuring in India's most coveted list of 50 Best Companies to Work for by Great places to Work Institute India Study. 

In the year 2012, World HR Congress awarded Radio City with "Organisation with most Innovative HR Practices". 

In the year 2012, Sagorika was conferred "HR Leadership Award" by Asia Pacific HRM Congress 2012. Amity International Business School & Amity Global Business School has honoured Radio City with “Amity Media Excellence Award for most Premium Indian Music Frequency” in The 6th Global HR Summit 2009. Radio City is also recipient of “HR Excellence Award” @ 8th Annual HR Summit 2011 by Amity Global Business School. Slide6

Chief People officer- Radio City (Senior Executive Vice President) Radio City

June 2007 – Present (8 years 6 months)Mumbai Area, India Working with Radio City since June 2007 till date...Handling HR Function nationally.

HR Awards won by the Company in her tenure are:Last 3 years Radio City has been featuring in India's most coveted list of 50 Best Companies to Work for by Great places to Work Institute India Study. In the year 2012, World HR Congress awarded Radio City with "Organisation with most Innovative HR Practices". 

In the year 2012, Sagorika was conferred "HR Leadership Award" by Asia Pacific HRM Congress 2012.Slide7

Mr

.

Shyaam Singh

CMO, TABcabSlide8

SHYAM SINGH SENIOR PROFESSIONAL – MARKETING AND COMMUNICATIONS

Shyam Singh ,

CMO of The TABcab.Specialties: Specialist in Communications, Corporate & MARCOM. Keen observer/student of a phenomenon called "BRAND". Much discussed, least understood! Profit centre head role for generating revenue by passenger acquisition/retention and secondary revenue generation from media sales from on/in cab advertisements.Brand guardian role for nurturing and growing the brand. Business tie-ups with corporate, travel portals, hotels, business parks, airlines etc.

Responsible for all internal communications, across mediums.

. Slide9

Responsible for all external communications including handling Advertisements, PR and media relations. Designated spokesperson of the company.

Responsible for all cross functional team interactions within the company to maximize results and reduce/remove operational hurdles. Nurture/guide/mentor subordinates and enable them to achieve their maximum potential.

Head of strategy. Innovating to maximise business revenues and brand reach.

Head of CSR activities, Event Management, Roads haws, Sponsorships & Industry meets.

Responsible for market intelligence, competitor tracking and CSAT & CLP activities.

Participating with the top management team for regular review of business health and innovate for better results/course correction measures.

Reporting to the Managing Director and the Board of Directors.Slide10

Analytical, detail oriented Marketing & Communications professional with solid knowledge and capability in establishing and nurturing brands. A hands-on leader with expertise in branding, advertising, media planning, collateral/website development, public relations, events, channel marketing, and agency/vendor management. Proven ability to plan and deploy compelling campaigns that acquire customers and gain a competitive edge. Comprehensive knowledge of ATL, BTL, TTL and CSR. Computer proficient with extensive experience in online and offline marketing. Experienced in B2B, B2C, B2D and B2G markets

ABOUT TABcab

Cabs have now become indispensable part of the transportation system in Mumbai. Cab service in Mumbai can be very useful if you are unaware about the roads of Mumbai or annoyed with the traffic of Mumbai. TABCAB in Mumbai can provide you with comfortable travelling experience whenever you require. All you need is to just call us on 63636363 and our cab service or taxi hire service will be available at your required time. Whether you need cab service to airport or cab service for sightseeing, our cab company in Mumbai can provide you with taxi cab service at a very affordable rate.Slide11

Mr.

Damodar Mall

CEO,

Reliance FreshSlide12

Mr

. Damodar Mall is the CEO

Reliance Retail Limited. Starting career with consumer goods leader, Unilever, he went on to being an early-stage professional involved in steering modernising retail in India. He has been in leadership roles with retail concepts like Big Bazaar, D Mart and now Reliance Fresh.Mr. Mall has shaped unique Indian models in his entrepreneurial stint that led to creation of D-Mart stores and then with many brands at Future Group and Reliance Retail.

His speciality lies in supermarket retailing, food value chain, e commerce, building retail businesses from idea to full ventures, grooming FMCG brands in food, and home and personal care

.

Damodar Mall is a Business Graduate

from IIM, Bangalore and

an

Engineer

from

IIT Bombay.Slide13

Damodar

promoted a

supermarket chain with R.K. Damani in 1999-2000. The venture went on to become a 60 store D-Mart chain in western India. He headed the first phone order supermarket, Sangam Direct for Unileaver in 2003.In Future Group Damodar was involved in shaping Big Bazar, Food Bazar, to scale and creation of the backend value chain for the food business. He is recognized as the “ Most Admired Grocery Retail Professional”

Author of the famous book – “ Super Marketwala”

He worked with well known brand like HUL & Future Group.

He comes with 25 year of retail experience.Slide14

About Reliance Store

Reliance

Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani.When the first Reliance Fresh store opened in Hyderabad.Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled outOn Supermarketwala by Damodar MallDamodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through

interesting and carefully studied consumer

behaviour, an

art that few in his domain possessSlide15

WE TUBESlide16

PERSONAL BUDGETING

A personal budget is a finance plan that allocates future personal income towards expenses, savings and debt repayment. Past spending and personal debt are considered when creating a personal budget.

What is a budget?

A tool to manage your money

For a specific period of time – usually monthly

Budget due to our limited resources

Helps us meet our responsibilities and our financial goalsSlide17

Reasons for a Budget

Track spending

Money toward expenses/bills

Avoid careless spending

Eliminates stress

Live within your means/income

Meet financial goals

Save

Invest

Puts you in control of your financial future, beginning NOW.Slide18

How to Build a Budget

Decide on a time frame for tracking expenses (monthly)

List all money you have coming in (income)

Disposable income

Discretionary income

PYF (Pay yourself first) = Savings

Make categories for all expenses

Subtract total expenses from income

Study budget and make changesSlide19

Spending plan activity

Rent Groceries

Fixed expense Variable expense

Wages Internet bill

Income

Fixed expense

Slide20

SAVING V/S INVESTMENT

Saving means:

Depositing cash in safe place Having minimal return

Less risk

Short-term: Ready to go

Saving is typically for smaller, shorter-term goals in the near future (usually three years or less) like going on vacation or having money for an emergency.

Earn interest

You can earn interest by putting money in a savings account, but savings accounts generally earn a lower return than investments.Slide21

Minimal risk

If your money is in an FDIC-insured savings account, it’s at minimal or no risk, because your funds are insured by the Federal Deposit Insurance Corporation (FDIC). That means that if anything ever happened to the bank, the FDIC insures each person’s money to at least $250,000.

Ready access to cash

A savings account gives you access to ready cash when you need it. But many savings accounts do limit how often you can take your money out. Ask at your bank.Slide22

Investing means:

Purchasing an Asset or investment

Having potential of high return and High risk

Long-term: Achieve major goals

Investing can help you reach bigger long-term goals (at least four to five years away), like saving for a child’s college education.

Harder to access cash

When you invest your money, it’s typically not as easy to get your hands on it quickly as compared to a savings account.

Always involves risk

You may lose some or all of the money you invest.Slide23

Potential for profit

Investments have the potential for higher return than a regular savings account. Your investments may appreciate (go up in value) over time. This increases your net worth, which is the value of your assets (what you own) minus your liabilities (what you owe). If you sell for higher price than you invested initially, you make a profit.Slide24

SOCIAL

MEDIA MARKETING

Learning'sSocial media marketing is the process of gaining website traffic or attention through social media sites.

Social

media marketing is a process of interacting with the masses in social networking channels.

It is

continue

process to enhance the brand image.

Survey

and report

The reach the social media is PAN India

More then 65 million social media users in India

Social media gives the kind of extensive exposureSlide25

The right social media mix

The most commonly used social platform,

where you’ll find users of all ages, is FacebookInstagram is a fast, beautiful

and

fun

way

to share your life with friends and family. There are a lot of posts on Twitter all the time which

means

you’ll need to be very active in order to be seen

.

Google

+ launched in June 2011 as a social network

Google+ is a social network that builds off of your Google Account.

LinkedIn is a business-focused social networking site that launched in 2003Slide26

Top 5

Brand

We are all aware about this brand and one of the largest Network Service provider in India is also one of the most engaging brand on the Social Media space, they have also started a social media campaign .

Conclusion

Social media marketing is no longer a next big thing. It already is the most powerful of Digital

M

arketing. marketing on social media is highly economical! Slide27

SOCIAL

MEDIA AND PRICING

ADVANTAGELearningsSocial media has become the marketing toll of the 21st century & companies should exploit it fully they are to survive.Hybrid StrategyTelevision – through aidPrint - paper, banner, hoardings

Outdoor - hoardings

Social media- face book, Google+

Social Media

Network and connection-

Network of family ,friends,& work associates

Face

book twitter

Video, chats

and game

.Slide28

Shift in Conversation

Conversation between company and consumer- shift in conversation like companies are talking and customer are listing, for e.g

. magazine saying India's no 1 company etc. Company provide the information and customer are receiving the information.Key components- Speed – Speed, the way is complain catch fire (viral)Reach - Todays so many people using a internet. Most of 70% person using a purchase siteCost effective- Cost effectiveness play measure role for deciding the

Actual cost with

Profit

maximization for customer to affordable price.

Easy- Aid reflect on Facebook like, click ,tag, share etc.

Intelligent pricing is one of the most important elements of any successful business venture. components and strategies before launching a new business.

In social media online communities and Blogs are becoming very popular. The world is getting closer everyday and everyone wants to be connected.Slide29

.

Pricing advantage

There are three primary cost factors that need to be considered by small businesses when determining the prices that they charge for their goods or services

Labor cost-

Labor costs consist of the cost of the work that goes into the manufacturing of a product of a service.

Material cost-

Material costs are the costs of all materials that are part of the final product offered by the business.

Overhead cost-

Overhead costs are costs that cannot be directly attributed to one particular product or service.Slide30

ONLINE MARKETING

WHAT IS ONLINE MARKETINGOnline marketing, refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.Methods and channelSlide31

Marketing

Strategies

Pull marketing:Websites and blogs are pull strategies Build websites & BlogsCompany’s social media profileslong-term success Push Marketing:Email Campaign.Certain offers through your social media profiles.

Companies may push information and promotional material directly to end users through email or fliers to generate demand.Slide32

MARKETING FUTURE

Internet marketing has gained a definite dimension with the added techniques like Pay Per Click, Search Engine Optimization, Press Releases, Web Banners, Link Campaign, Viral Marketing, Blogs etc. These started working as a curtain opener in the field of marketing whilst using the Internet.

21st

century, the rapid advancement in web technology has ultimately resulted in social media becoming the most fluid market with many types of ebb and flows.Slide33

NEWSWIRE

Slide34

WORLD BANK AND INDIA

Every business organization, independent entity or an entrepreneur needs funds to manage its operations and businesses. Companies in India can nowadays easily access loans from various public sector and private sectors banks present in the Indian Banking Industry for the growth of their projects, businesses and ideas. As and when the business succeeds, the companies can repay their loans to the banks. But happens when a country itself wants money for growth of infrastructure, eradicating poverty, and generating power? This is where one of the world’s most dependable organizations comes to the rescue for lending

its support- the World Bank.Slide35

World Bank provides loans, credits and grants to developing countries & emerging economies like India for a wide array of purposes that include investments in education, health, public administration, infrastructure, financial and private sector development, agriculture and environmental and natural resource management. With the support and guidance of the World Bank, India has managed to achieve significant landmarks in the field of infrastructure, social development, energy sector etc.

Rehabilitation Projects

Power GenerationImproving Health SystemsInfrastructure ProjectsIndia which is one of the biggest democracies and fastest growing economies in the world still faces acute problems like poverty, illiteracy, malnutrition etc which has created parity in India. This is where a symbiosis between World Bank and various developmental organisations can help in a brighter future for India.Slide36

RBI ALLOWS BANK TO OFFER DIFFERENTIAL DEPOSIT RATE

Banks

can now offer differential interest rates for deposits above Rs15 lakh, based on whether customers want to withdraw their deposits prematurely.

interest rate on fixed deposits below Rs.15 lakh have to be uniform with customers given the option to withdraw their deposits whenever they

want.Slide37

RBI said, for

fixed deposits above Rs.15 lakh, banks can offer different rates based on whether the customer wants to withdraw his/her deposit prematurely but the option should be clearly mentioned to the

customer.The banks should have a board approved policy with regard to interest rates on deposits including deposits with differential rates of interest and that the rates offered are reasonable, consistent, transparent, and available for supervisory review as and when required,Slide38

AXIS BANK TAKES DIGITAL BANKING TO CORPORATE CLIENTS

Axis Bank, India's third largest private sector bank by assets, is taking digital banking to corporate clients as they are potential targets for mushrooming payment technology companies. Many payments, and documentation that delay transactions will now be on the palms of chief financial officers and top finance related decision makers who would now be able to do so at the tap of a button.

 Slide39

"

These applications will help bring convenience to them and we are hoping will also improve customer stickiness to us. Going forward we should also be able to monetize this in current account flows and

forex fees and trade fees," said Shishir Mankad, senior vice president and head of products and solutions at Axis Bank. For Axis Bank which derives nearly a fifth of its income from transactions banking, it is important to stay ahead of competition with consumer friendly offerings. Indeed, even global banks which were thriving on trading income, shifted focus to transaction banking as the revenue is assured and continuous.  The products are pay connect for electronic payments, TF connect for trade finance transactions, FX connect for foreign exchange transactions and a tablet based internet banking application for corporate customers.  The new applications will help corporate chief finance officers (CFO) and CEOs approve bank guarantees, foreign exchange transactions and letters of credit instantly and also send reports via the applications.

 Slide40

“

This product has been on our mind for the last six months and is specially designed for company executives who approve these things and are continuously on the move now-a-days," said Mankad.

 CFOs can now transfer funds using NEFT, RTGS and demand drafts through the payment application. They can also manage their workflows through letters of credit and bank guarantees and buy and sell foreign exchange in multiple currencies on a real time basis.  "We have integrated the desktop and the mobile app and also the back end systems for companies willing to come onboard," Mankad said.  Of course, competition may not be far behind and they have to be on their toes if they had to build on the advantage, said Mankad. Slide41

ICICI BANK LAUNCHES ‘MVISA’ MOBILE PAYMENT SERVICE

Top private sector lender ICICI Bank today launched a mobile-payment solution based on '

mVisa' that will allow its customers pay for services using their smart phones.  The service, which can be used by customers who have installed an app of the bank's mobile wallet 'Pockets', works by scanning QR codes.  They can make electronic payments from smart phones at physical stores, accept e-commerce deliveries, pay radio taxis and utility bills among others, the bank said in a statement.  The service is based on 'mVisa', a new mobile

payment solution from Visa, and ICICI Bank is

the first globally to launch a mobile-app based

'

mVisa

' solution for consumers and merchants, it said. Slide42

At present, customers pay either in cash or have to swipe cards at a point of sale (POS) machine to complete a transaction.

The bank says it has had two million downloads of Pockets app and 70 per cent of them are non-ICICI Bank account holders.   The customer first click on the 'mVisa' icon on the 'Pockets' app, the camera gets switched on and the customer has to scan the QR code and enter the debit card PIN, it said.  The bank's Executive Director Rajiv Sabharwal said this service will help overcome limitations of low POS machines penetration, adding there are only 1.1 million machines for 570 million debit cards.  "This restricts cashless payments to be made only at a certain category of merchants. We believe that the simplicity of this technology will allow us to address this market gap," he added.  Slide43

FACE BOOK CHANGING

The most popular social media platform is coming up with a host of new features 

Facebook is on a roll. Be it the push for Internet.org in developing countries, including India, or announcing that the Like button is now evolving into emoticons, the social media platform is on a makeover spree. There are new features, updates and improvements all round—so the way you use Facebook in 2016 will be very different.Your Facebook notifications tab is about to look very different. The social network is in the process of revamping its Android and iOS apps to offer users more information, based mostly on location. This will include events happening near you, movies playing at a nearby theatre, restaurant suggestions and, of course, weather updates.Slide44

All this, however, is expected to be an optional feature, and users will have to enable Location History within the Facebook app for all the contextual suggestions. They will be able to control the suggestions and updates they want to see, and decide which aren’t of use to them. This is similar to Google’s Now feature, which throws up similar information based on location and time of day.

At a time when Facebook has rolled out an update for its iOS app to quash a bug that led to excessive battery drain, it’ll be interesting to see how constantly accessing the phone’s location data will affect battery.Massage RequestSearch FYICrushing game invitesThe real name policySlide45

10 THINGS APPLE WATCH CAN

DO

its Watch, a high-end device that allows users to make and receive calls and messages and track health and fitness."It's like having a coach on your wrist,“Cook said the new smart watch "is the most personal device we have ever created," and can display a variety of faces ranging from a classic watch to an animated Mickey Mouse.Slide46

connecting

to the iPhone, the Apple Watch is designed as a wrist device for messaging and calls and for a variety of health tracking apps

.With the built in speaker and microphone you can receive calls on your watch.The smart watch is also integrated with Apple Pay's mobile wallet apple enters a market that already has a number of players, ranging from South Korean giants Samsung and LG, to Japan's Sony.Slide47

NEWS IN

BRIEF

True caller looks to engage SMBs, start-ups : True caller, an app that helps identify unknown numbers and also block spam calls, has said it is looking to engage with small and medium businesses (SMBs) and start-ups to expand its footprint in India. According to the company, the services will be aimed at plugging leakages in the logistics section of businesses. "The new service will be aimed at small and medium businesses and may launch in India before Diwali," a top source in the company said. The app recently crossed the 100-million users mark in India. Slide48

GET

NOTICED BY RECRUITERS ON

LINKEDINSimply joining LinkedIn isn’t enough. If you want to get noticed by the top recruiters in your industry, you’ve got to find a way to stand out from the crowd.Create a strong summary section Put relevant keywords into the specialtiesWrite about every job you’ve held (in the last

few

years at least

).

Include universities/schools you’ve attended as well as any associations you might belong to.

If

you speak any foreign languages or know some sought-after technologies, mention them. Slide49

Choose a professional photo

Create

a strong headline – you have 120 characters under your name on your profile to sell yourself. If you can, don’t just mention your job title but show how you solve a problemList some tangible achievements – keep your profile concise but use bullet points to highlights some specific achievementsSlide50

MOBILE

INTERNET TO TRUMP THE WORLD WIDE WEB

?ECONOMIC TIMES World Wide Web is in decline, as simpler, sleeker servicesDuring 2014 alone, 800 million smartphone subscriptions were added worldwide. It took over five years to reach the first billion smartphone subscriptions, a milestone that was reached in 2012, and less than two years to reach the second

billionSlide51

he growth in mobile data traffic is being driven by the rise of mobile data subscriptions, along with a continued increase in average data volume per subscription, though there are large differences in traffic levels between markets, regions and operators.Slide52

GOOGLE WILL LET ARTIFICIAL INTELLIGENCE REPLY TO YOUR EMAIL

The technology is part of an update to Google’s Inbox app for managing and organizing email

 Google is putting a different twist on the concept of “automated reply” with a new tool that aims to write artificially intelligent responses to your email. The technology is part of an update toGoogle’s Inbox app for managing and organizing email. The feature announced on Tuesday is the latest

example of Google’s effort to teach

machines how to take over some of the

tasks typically handled by humans.Slide53

The most conspicuous example so far has been Google’s 6-year-old project developing cars that can drive without a human steering the wheel. Google also has been using an artificial intelligence program called “Rank Brain” to help determine the pecking order in its influential Internet search results.

In this instance, Google says it has created a programme that identifies which incoming emails merit quick responses and then figures out the appropriate wording. Up to three choices will be offered as a reply before it’s sent. The responses that people select are supposed to help Google’s computers learn which ones work best. Google expects its new “smart reply” option to be particularly popular when people are checking emails on smart phones equipped with smaller, touch-screen keyboards. The new feature is available to all consumers who use the free version of Inbox, as well as the more than 2 million businesses who pay for Google’s suite of applications designed for work. Slide54