Entrepreneurs Presented by Reese Harris reesourcecom 2016 Marketing is the activity set of institutions and processes for creating communicating and delivering offerings that have value for customers clients partners and society at large ID: 615753
Download Presentation The PPT/PDF document "Marketing for" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Marketing forEntrepreneurs
Presented by: Reese Harris
ree-source.com
2016Slide2
“Marketing is the activity, set of institutions, and processes for creating, communicating,
and delivering offerings
that have value for customers, clients, partners, and society at large.”
American Marketing AssociationSlide3Slide4Slide5Slide6Slide7
Marketing PersuasionSlide8
Explosion of PossibilitiesSlide9
Two Marketing Types
Brand
Awareness
Direct
MarketingSlide10
Raise
Awareness
Marketing Is…Slide11
”The market is the market, and the market will decide if you are good enough to be consumed.”- Gary
Vaynerchuk
Slide12
Marketing Mountain
PROSPECT
CLIENT/
CUSTOMER
Trust
Unwanted
Pest
Welcome GuestSlide13
SALES!
What Really Matters?Slide14
Why Do So Many Fail?Slide15Slide16Slide17
Find The Need, Fill The Need
Marketing Key Attribute
=
Need
Good
TimingSlide18
Essentials for SuccessSlide19
Target Market DistributionSlide20
Your
Customer
“Avatar”Slide21
YourMantraSlide22
Brand Identity Guide
Logo – Design, Use and placement
Color Scheme
Font / Typestyles
Web Guidelines – CSS
Voice & Style
Social Media Policy
Target AudienceSlide23
Align Your Brand To Your Story
Be a StorytellerSlide24
WHAT?
HOW?
WHY?Slide25
Write your past, present, and future story
.
Develop a statement to sum up why the company exists.
Write a story around that statement.
Storytelling StepsSlide26
Jab, Jab, Jab, Right HookSlide27
Elevator
SpeechSlide28
10 – 20 – 30
Rule
Slide Deck RuleSlide29
Title
Problem/Opportunity
Value Proposition
Underlying Magic
Business Model
Go To Marketing Plan
Competitive Analysis
Management Team
Financial Projections & Key Metrics
Current Status, Accomplishments to Date, Timeline, Use of Funds
Ten Slides You Need In A PitchSlide30
URL Domain Name:
Reflects what people are looking for.
Simple, yet descriptive
Easy to remember!
Your Website
www.MyFarmIs.Org
anicSlide31
Phase I – Brochure-style
Phase II –
Enrollment/participation
Your WebsiteSlide32
Phase I – One Page SiteGodaddy.com
(URL reg + ‘Easy Site Builder.’
Lifestyle pictures.
Your logo (design at
Canva.com
) + your mantra.
Explain the benefits of your products.
Contact information.
Where/how to buy your products.
Your WebsiteSlide33
Social Media + Other InputsSlide34Slide35Slide36
Your Social Media Follower Count Is IrrelevantSlide37
What Matters Most Is The Attention
, Not The
NumbersSlide38
Video MetricsSlide39
Explainer (Conversion) https://
vimeo.com
/85287088Teaching
https://
youtu.be
/mGqWueWeZ8I?list=PLDTQLSdym9HgOyy98i1weU6nTNdSFqa0f
Feelings https://
youtu.be
/v_i3Lcjli84
3 Levels of Video StrategySlide40Slide41Slide42Slide43Slide44Slide45Slide46Slide47Slide48Slide49
CARE
#1 Rule for Customer LoyaltySlide50
S/he Who
HUSTLES
WINS!
#1 Rule for SuccessSlide51
Your New
Voicemail
VoicemailSlide52
7 Key Marketing Tools
Marketing Item:
Cost:
Business cards (incl. QR barcode to site)
$ 50
(Vista print or
Moo.com
)
URL & Webpage
URL =
$10/
yr
, Site = $50/
yr
hosting
Phone with video camera
$60 per month
Gmail (Pop
email,
Contacts, docs,
etc.)
Free
Elevator Speech
Free
Voicemail
Free
Mantra
FreeSlide53Slide54
Best Business PracticesFor Entrepreneurs
Presented by: Reese Harris
ree-source.com
2016Slide55
Elements of OperationsSlide56
Systems Thinking
You & Your BusinessSlide57
Systems Thinking
Your Business
YouSlide58Slide59
W. Edwards Deming’s Paradox: “Strive to build stable systems (constancy of purpose), but never-ending improvement is critical.”
Systems ThinkingSlide60
Business Instrument RatedSlide61
Law of unintended consequences
Systems ThinkingSlide62
Test, refine, test, refine, test, refine.
Systems ThinkingSlide63
“Next to knowing when to seize an opportunity, the most important thing in life is to know when to forego an opportunity.”
- Benjamin Disraeli
Personal ProductivitySlide64
Success Goals
vs.
To Do List
Personal ProductivitySlide65
Multi-tasking
Interrupt driven
Addiction to struggle
Personal Productivity
KILLERS:Slide66
Unclear (not shared) focus
Negative friction
Weak system/accountability
Not making money
Business Productivity
KILLERS:Slide67
Spreading yourself too thin
Starting too many projects
Controlling & micromanaging
Business Productivity
KILLERS:Slide68
Business Productivity Slide69Slide70
Recovery Time
Remodel Time
Results Time
Time BlockingSlide71
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
8:00
Results
Remodel
Results
Recovery
Results
Remodel
Recovery
9:00
10:00
11:00
Results
12:00
Remodel
1:00
Recovery
Recovery
Results
2:00
Results
3:00
Results
Recovery
Results
4:00
Recovery
Recovery
5:00
Remodel
6:00
Time BlockingSlide72
Your first hire?
EmployeesSlide73
Integrity
Motivation
Capacity
Knowledge
Experience
Attributes of Great EmployeesSlide74Slide75Slide76Slide77Slide78
Steps To Success
Complexity
Manage Cash
Systems
Your Team
Expansion
Innovation
Integrity
Integrity
IntegritySlide79
Thank You!