a theatre always a theatre How to evaluate whether theatre use is still right for your building Rebecca Morland Theatres Adviser The Theatres Trust The Theatres Trust The National ID: 543966
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Once a theatre, always a theatre?How to evaluate whether theatre use is still right for your building Rebecca MorlandTheatres AdviserThe Theatres TrustSlide2
The Theatres TrustThe National Advisory Body for TheatreThe Theatres Trust Act 1976The Theatres (Scotland) Act 1978
Promote
the better protection of theatresSlide3
Four Service areasPlanningStatutory consulteeGrantsFor capital projectsTheatres At RiskchampionAdvice
On theatre buildingsSlide4
Our resourcesResource Centre and Library
Theatres Database and Image Library
Theatres Magazine News Digest
Annual Conference
Publications and ReportsSlide5
Theatres MagazineSlide6
Finborough Theatre, LondonRB of Kensington and ChelseaListing: UnlistedBuilt: 1866 (Theatre conversion in 1980)Seating: 50
Theatre
PubProposed UnitsSlide7
Building a fund to provide financial support to theatres in need. Our Small Grants Scheme was launched in 2012 thanks to the generous support of the Andrew Lloyd Webber Foundation and Judy Craymer MBE. The Trust’s Small Grants Scheme helps theatres in need and at risk address urgent building repairs, improve their operational viability, introduce environmental improvements, and enhance physical access.Slide8
Fifth round recipients Blackpool Grand TheatrePlayers Theatre Thame Trinity Tunbridge WellsShanklin Theatre Isle of WightTheatre Royal Stratford East LondonSlide9Slide10
Theatre Buildings at Risk Register 2014Press LaunchSlide11
Assessing risks and valuePublished annually, the Theatre Buildings at Risk Register profiles theatres at risk.It includes theatres under threat of demolition and redevelopment, theatres that lie abandoned, neglected and decaying and theatres in use at risk of closure.It assesses physical risks to theatre buildings alongside theatres star qualities and their community valueSlide12
Brighton Hippodrome, Grade II*, Risk Value 9 Image: The Theatres TrustSlide13
Plymouth Palace, Grade II*, Risk Value 9 Image: The Theatres TrustSlide14
Victoria Theatre, Salford, Grade II, Risk Value 9 Image: Ian GrundySlide15
WORKSHOP PROGRAMME
Heritage
FundraisingCapital projectMaintenanceProject DeliveryPlanning
Theatre Maintenance
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The Future?Slide18Slide19
We believe that xxxx will be more successful than the Birmingham Hippodrome
We believe it is possible to grow visitors at
xxxx
beyond its current level of 60,000 per year.Slide20
Business Plan pitfalls
Lack of evidence to back up assertions/ambitions
Lack of research on comparator projects
Lack of progression through period of plan
Lack of supporting budgetsSlide21
Product What is going to take place on stage?Amateur ?Professional?
Theatre?
Musicals?Music?Comedy?How do you attract and develop the right programme?
On
what terms?Slide22
Other activitiesCommunity eventsYouth/educationWhat (if anything) will they earn?Quality control?Slide23
The marketWho is going to make up your audience?Know your catchment area demographics
Info from Council - regeneration/tourism
Audience development agenciesAcornTransport to/from venueParkingCompeting attractionsSlide24
AcornAcorn segments postcodes and neighbourhoods into 6 Categories, 18 Groups and 62 types, three of which are not private households. By analysing significant social factors and population behaviour, it provides precise information and in-depth understanding of the different types of people.http://acorn.caci.co.ukhttp://www.theaudienceagency.orgSlide25
Other sources of incomeBar/sweets & icesCan calculate likely take-up based on audience nos. and income Using fixed profit percentageRestaurantHard to make money from a food offer unless positioned for day tradeConferences & Room hireNeed infrastructure and to be in right placeSponsorshipBe realistic not optimistic: amounts likely to be smallSlide26
Creative use of theatre“Sweating the asset”Slide27
Shared use of buildingNew Cultural Centre, Chester
Cheshire West and Chester Council
Decision: ApprovedListed Grade IISeating: 800/ 150Applicant: Cheshire West and Chester CouncilArchitect: BennettsTTT Advice: ApprovalSlide28
Long term tenantsSlide29
CollaborationThe Broad ChareLive Theatre, Newcastle and 21 Hospitality Group