x0000 stimated Quarterly US RetailcomerceSales as a Percent of Total Quarterly Retail Salesuarter 201ndQuarter 202Percent of Totalx0000 Fordditional information about Cenus Bureau evisit httpswwwcen ID: 883705
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1 FOR IMMEDIATE RELEASEHURSDAYAUGUST, AT 1
FOR IMMEDIATE RELEASEHURSDAYAUGUST, AT 10:00 A.M. EData InquiriesEconomic Indicators Division, Retail Indicator Branch: (301) 7632713 126Media InquiriesPublic Information Office: (301) 7633030QUARTERLY RETAIL ECOMMERCE SALESQUARTER 202 �. stimated Quarterly U.S. RetailcomerceSales as a Percent of Total Quarterly Retail Sales:uarter 201ndQuarter 202Percent of Total �. Fordditional information about Cenus Bureau e visit https://www.census.gov/programssurveys/estats.html �. The 90% confidence interval includesero. The Census Bureau does nohave sufficient statistical evice to cnclude that the actual change is different from zero. Table 1.Estimated Quarterly U.S. Retail Sales: Total and EcommerceEstimates are based on data from the Monthly Retail Trade Survey and administrative records. E-commerce as a Percent Quarter TotalE-commerceTotalTotal E-commerce TotalE-commerce Adjusted 2nd quarter 2021(p)1,666,780222,48413.35.23.328.29.1 1st quarter 2021(r)1,584,491215,29013.68.07.817.039.3 4th quarter 20201,467,425199,66513.60.6-0.97.032.0 3rd quarter 20201,458,401201,38213.812.2-1.27.036.1 2nd quarter 2020(r)1,300,246203,84715.7-4.031.9-3.643.8 Not Adjusted 2nd quarter 2021(p)1,691,031211,70412.514.97.628.09.3 1st quarter 2021(r)1,472,314196,80813.4-4.9-16.616.439.1 4th quarter 20201,548,016235,95715.26.023.27.031.9 3rd quart
2 er 20201,460,101191,57313.110.6-1.17.036
er 20201,460,101191,57313.110.6-1.17.036.3 2nd quarter 20201,320,701193,62414.7 Retail Sales Percent Change Percent Change (millions of dollars) From Prior Quarter From Same Quarter A Year Ago (p) Preliminary estimate(r) Revised estimate.commerce sales are sales of goods and services where thebuyer places an order, or the price and terms ofthe sale arenegotiated over an Internet, mobile device (Mcommerce), extranet, Electronic Data Interchange (EDI) network, electronic mail, or othecomparable line system. Paymentmay or may not be made online. . Table 2.Estimated Measures of Sampling Variability for Quarterly U.S. Retail Sales Estimates: Total and Ecommerce Standard Error (SE) for QuarterE-commerce as a Percent TotalE-commerce of TotalTotalE-commerceTotalE-commerce 2nd quarter 2021(p)0.61.50.20.20.40.40.81st quarter 2021(r)0.61.40.20.20.30.30.84th quarter 20200.61.50.20.20.40.31.23rd quarter 20200.61.50.20.20.40.21.22nd quarter 2020(r)0.71.40.20.20.70.31.1 A Year Ago Coefficient of SE for SE for Percent Change Variation (CV) Percent Change From Same Quarter (p) Preliminary estimate. (r) Revised estimate. (Z) Estimate is less than 0.05%.Note: Estimated measures of sampling variability are based on data not adjusted for seasonal variation, tradingday differences, or moving holidays, and are used to make confidence statements about both adjusted and no
3 t adjusted estimates. For information o
t adjusted estimates. For information on confidentiality protection,samplingerror, nonsampling error, sample design, and definitions, see http://www.census.gov/retail/mrts/how_surveys_are_collected.html . Survey DescriptionRetail ecommerce sales are estimated from the same sample used for the Monthly Retail Trade Survey (MRTS) to estimate preliminary and final U.S. retail sales. Advance U.S. retail sales are estimated from a subsample of the MRTS samplethat is not of adequate size to measure changes in retail ecommerce sales.A stratified simple random sampling method is used to select approximately 10,00 retail firmsexcluding food serviceswhose sales are then weighted and benchmarked to represent the complete universe of over two million retail firms. The MRTS sample is probability based and represents all employer firms engaged in retail activities as defined by the North . Note that the retail estimates continue to be adjusted using the X11 filterbased adjustment procedure.Reliability of EstimatesBecause the estimates in this report are based on a sample survey, they contain sampling error and nonsampling error. Sampling error is the difference between the estimate and the result that would be obtained from a complete enumeration of the population conducted under the samesurvey conditions. This error occurs because only a subset of the entire population