Restaurant Operations for AppSuite CRM AppSuites CRM program will ONLY work if you take it seriously If this simple playbook is followed it will deliver outstanding results The 5 keys to success with AppSuites CRM program ID: 474706
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Best Practices
Restaurant Operations for AppSuite CRM
AppSuite’s CRM program will ONLY work if you take it seriously. If this simple playbook is followed it will deliver outstanding results!
The 5 keys to success with AppSuite’s CRM program
Setting clear business objectives
Alignment of staff
Define key metrics
Incentives/disincentives (carrot-stick)
Consistency, communication, & celebrationSlide3
Setting clear business objectives
When instituting a new CRM program it’s critical that management defines the primary business objectives. Examples:
Increase average visits from top spenders by 1 visit per month
Increase average ticket price by 10%
Grow membership by 500 members per monthIncrease mobile ordering by 50%Improve customer satisfaction by 25% in year 1
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Alignment of Staff
It is critical that the entire organization is aligned with the objectives and rationale behind the CRM program.
Owners -> GM -> Manager(s) -> Staff
If the connection is not made clear as to why the company is doing this program and it is perceived that the program has no benefit to stakeholders the process will break down.
Explain clearly to each group why the specifically benefit from this program
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Define key metrics
Set clear and specific metrics for each stakeholder that align with the business objectives
Ensure that you can report on these metrics effectively and accurately
Share the results with the stakeholders publically
DailyWeeklyMonthlyCreate healthy competition
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Incentives/Disincentives
Human
beings focus
on what you measure and how they are
compensated.Ensure that there are economic consequences for the achievement or lack of achievement
of key
results.
Provide special incentives or disincentives tied to hitting their
numbers.
Incentives can be gift cards, bonus, days off, etc..
Disincentives can be better shifts for servers hitting their number or alternatively
less desirable
shifts
for those who don’t.
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Consistency, communication, & celebration
This program will only work if you work it. Make it a priority as you would other critical programs. Once you create a rhythm for this program your team will understand that it’s not simply a fad and that you are serious about this.
Hold structured meetings around the program, put this as a fixed agenda on daily or weekly meetings.
Communicate, communicate, communicate…the more the better
Have fun with the program, share success of key team members that have demonstrated outstanding behavior and have exceeded objectives.
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