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Chapter 10 Marketing/Sales/ Chapter 10 Marketing/Sales/

Chapter 10 Marketing/Sales/ - PowerPoint Presentation

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Chapter 10 Marketing/Sales/ - PPT Presentation

Collection Customer Support Process Recording and Evaluating Revenue Process Activities 10 2 When are Revenues Recognized When earned regardless of when cash is received Assume a December 31 yearend for the following examples ID: 786656

revenue sales inventory cost sales revenue cost inventory credit discount customer accounts received 200 cash debit sold customers period

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Presentation Transcript

Slide1

Chapter 10

Marketing/Sales/

Collection/

Customer Support Process: Recording and Evaluating Revenue Process Activities

Slide2

10-

2

When are Revenues Recognized?

When earned, regardless of when cash is received. Assume a December 31 year-end for the following examples.

Example #1—provided services in November and sent a bill to the customer in December, recognize revenue in November

Example #2—received payment in November for services to be provided in December, recognize revenue in December when services are provided to the customer

Example #3—provided services and received payment in November, recognize revenue in November

Slide3

10-

3

What are the Accounts Used in the Revenue Process?

Sales—gross amount of revenue earned

Sales returns and allowances (contra revenue)—gross amount of allowance given to customer for a return or sales allowance

Sales discount (contra revenue)—discount granted to customers who pay within the discount period

Slide4

10-

4

Example

Sell $800 of inventory to a customer on account for $1,200 (terms: 2/10, n/30). Customer subsequently returns $200 of inventory for a $300 credit. Customer pays their bill within the discount period. A perpetual inventory system (Chapter 8) is used.

Slide5

10-

5

Answer

Sale

Increase (debit) accounts receivable by $1,200

Increase (credit) sales by $1,200

Increase (debit) cost of goods sold by $800

Decrease (credit) inventory by $800

Return

Recognize (debit) sales returns & allowances for $300

Decrease (credit) accounts receivable by $300

Increase (debit) inventory by $200

Decrease (credit) cost of goods sold by $200

Slide6

10-

6

Answer Continued

Payment received within the discount period

Increase (debit) cash by $882 ($900 * 0.98)

Recognize (debit) sales discount for $18 ($900 * 0.02)

Decrease (credit) A/R by $900 ($1,200 - $300)

Slide7

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7

What if Payment is Received After the Discount Period has Expired?

Payment after discount period

Increase (debit) cash by $900

Decrease (credit) A/R by $900 ($1,200 - $300)

Slide8

10-

8

Thought Questions

Why not simply credit sales for the return?

Management needs a record of returns to evaluate quality and customer service

Why not simply credit sales for the discount or record sales net-of-the discount?

Management needs a record of discounts taken to evaluate credit policies and customer service.

Slide9

10-

9

What is a Cost Flow Assumption?

A method used to assign a cost to a product when it is not specifically identified with a cost.

FIFO—first-in, first-out

Assumes that the first costs recorded are the first costs expensed

LIFO—last-in, first-out

Assumes that the last costs recorded are the first costs expensed

Slide10

10-

10

Example

March 1, beginning inventory 10 units with a cost of $5 each

March 3, purchase 12 units with a cost of $6 each

March 5, sell 15 units

What is the cost of goods sold using FIFO?

(10 * $5) + (5 * $6) = $80

What is the cost of goods sold using LIFO?

(12 * $6) + (3 * $5) = $87

Slide11

10-

11

So FIFO is good because it Reduces Costs?

No, for 2 reasons

First, the difference in cost of goods sold between FIFO and LIFO ($7) results in a difference in ending inventory, not a permanent difference in cost. Ending inventory under FIFO is $42 (7 * $6) while ending inventory under LIFO is $35 (7 * $5)

Second, in a period of rising prices (as this example shows) a company using LIFO will incur less tax expense because costs are higher

Slide12

10-

12

Why is it Necessary to Estimate Uncollectible Accounts?

Proper matching of revenue and expense—the cost incurred in an attempt to generate revenue is the possibility of not collecting the monies due from customers

Asset definition—accounts receivable should reflect the amount we believe we can collect, amounts which are deemed uncollectible have no future benefit

Slide13

10-

13

How are Revenue Process Activities Communicated to Users?

Income statement

Net sales, uncollectible accounts expense, miscellaneous revenues

Balance sheet

Accounts receivable (net), related liabilities (unearned revenue), related assets (inventory)

Statement of cash flows

Cash received from customers

Slide14

10-

14

How can we Estimate Cash Received from Customers?

Beginning accounts receivable (balance sheet)

+ Net sales on account (income statement)

= Maximum amount owed by customers

- Cash received from customers (calculated)

- Write-offs (if known)

= Ending accounts receivable (balance sheet)

Slide15

10-

15

What are Revenue Variances?

Actual revenues less planned (budgeted) revenues

Sales price variance

(ASP –

BSP

) * AQ

Tells us whether our selling price is greater than or less than expected

Sales quantity variance

(AQ –

BQ

)

*

BSP

Tells us whether we sold more or fewer products than anticipated (budgeted)