How to get the word out about the New Products Marketing the products Find different ways to get the word out ask friends who run a business Herbal Hours Create a video testimonial Prepare an email blast to your customers or send a postcard to them postcard on ResourcesBusiness Section ID: 781729
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Slide1
Marketing nsp products
How to get the word out about the New Products
Slide2Marketing the products
Find different ways to get the word out – ask friends who run a business
Herbal Hours
Create a
video testimonial
Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business Section of website)
Write a blog post about it
Include in your newsletter
Book some Trade Shows
Hold an Open House and Product sampling
Lunch & Learn at a Networking Event, Business, etc. – Guest speak
Slide3Social Media – links on our website…use this to learn more about
marketing
http://
www.naturessunshine.com/ca/members/c1/onlinetools
Google Hangouts – do a live meeting to promote the product / Virtual PartyFaceBook Q & A – Promote a specific time (one hour) that you will be on Facebook (your business page) and you will be happy to answer any questions they have about the new product. Promote it at least a week in advance to get people excited about it. Do draws for product at the end.
SOCIAL MEDIA
Slide4FACEBOOK
Get testimonials of people that have tried
the products
and put on FacebookPromote the specials that will be happening to all your clientsAttach video to a Facebook post or email blast
Slide5The 7 musts of marketing
1) Advertising
2) Direct
mail
3) Corporate literature – brochures, fact sheets, promotional pieces4) Public Relations – speaking events, lunch and learns, etc.5) Personal contact – word of mouth marketing6) Market education – trade shows, speaking engagements and education based marketing7) Internet – websites, email efforts and affiliate marketing
Slide6ADVERTISING
It
must be distinctive –must stand out – identity is everything
C
apture attention with a screaming headline- the headline should give a benefit of focus on the prospect by using “you” or “your” instead of focusing on yourself.After your headline hooks them, your body copy has to keep them reading. Body copy must focus on your prospect, not on you. Next each sentence should unfold the story you want to tell and make the prospect want to read on. It should be benefit oriented. Don’t tell me what it is. Tell my why it is valuable.Include a call to action. Sale promotion, coupon in bottom right hand corner of the ad increased response.
Slide7Direct mail
Use
colour
in your mailings. Have a message on the outside of the envelope – call to action. Stand out – don’t look like a bill - make it like an invitation
.Send a Postcard but make it a bigger size so it stands out.Mail out your newsletter with the product info in it
Slide8Corporate literatureMake sure you have fact sheets in your possession.
Make sure you have postcards printed of the new products so you can hand them out
Have your business cards ready to go at all times
Have a car decal on your car so people know that they can buy Nature’s Sunshine products from you.
Slide9Public relationsOffer to do a free workshop at a community
centre
, yoga studio, fitness
centre
, your bank, your chiropractors office, massge therapist, etc. You are adding value to their business and promoting your own
Slide10Personal contactPICK UP THE PHONE AND TALK TO PEOPLE!
Most powerful form of communication is having a live conversation with someone.
Pretend you just started your Nature’s Sunshine business all over again and you need to get the word out to every single person you know!
Slide11Market education
Trade S
hows
& Market Education
Get noticedDrive trafficCapture leadsGet noticed. Have a nice display of product and wear your Nature’s Sunshine shirt. Have marketing material to giveaway.Drive traffic – have free giveaways, discount on a consultation, etc.Capture leads – have a form they fill out to get into the draw OR book a consultation with you that day to get in the draw
Slide12internet
Internet Support
capture leads
build a relationship
interact as much as possibleoffer a webinarconvert traffic to sales Drive people to your website– sign up for my monthly newsletter filled with great information, feature product of the month, etc. Offer them information that will help them.If you provide pertinent information, they can forward it onto their friends and then their friends will know who you are and could be potential clients.
Slide13Slide14Set some goals. How many units do you want to sell during the next 30 days? The next 90 days?
20?
3
0?
100? 200?