Founded on April 6 th 2010 Xiaomi Business Model 1 High Quality Products Xiaomi Business Model 2 Selling products at cost on MICOM Xiaomi Business Model 3 Word ID: 806020
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Slide1
Xiaomi
Group Introduction
Slide2Founded on April 6
th
, 2010
Slide3Xiaomi
Business Model – 1. High Quality Products
Slide4Xiaomi
Business Model – 2.
Selling products at cost
on
MI.COM
Slide5Xiaomi
Business Model – 3.
Word
of
Mouth Marketing and Social Media
A photo of two heavy men sitting on a Xiaomi packaging box
was
widely spread through China Social Medias.
This marketing activity reflects the quality of Xiaomi packaging and products.
Slide6Xiaomi
Business Model – 4. Mi Fans
Slide7RMB
revenue for 2014 posing a growth of
134
%
61
million
Mobile phones sold in 2014
74
Billion
Slide8Our innovation is widely recognized by world renowned media
Slide9Valued at 46 billion USD
Slide10Xiaomi
Core Products
Xiaomi
Phone and Pad
Xiaomi
TV and OTT box
Xiaomi
Wifi
Router
Slide11Products from
Xiaomi
Invested startup companies
Action Camera
Smart Cam
MI Band
Bathroom Scale
Air Purifier
Power Bank
Power Strip
Slide12Xiaomi, way to go.