Identify the differences between headerheadline caption and body copy Also identify the face category of different fonts serif sans serif display script Objective Definition a title at the head of a page or section of a book ID: 782982
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Slide1
Graphic Design I
Typography lesson closure
Slide2Identify the differences between header/headline, caption and body copy. Also, identify the face category of different fonts (serif, sans serif, display, script)
Objective
Slide3Definition: a
title at the head of a page or section of a book.
Heading /Header
Heading
Slide4Caption/Title
Caption
Caption
Definition:
a title or brief explanation appended to an article, illustration, cartoon, or poster.
Slide5Body copy
Body Copy
Body Copy
Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the
body copy
.
Slide6Definition: an
ancillary piece of information printed at the bottom of a page.
footnote
Footnotes
Slide7Typography identification
What style of text is this? (Serif, Sans Serif, Display, Script)
What would be a good use for this style of font?
Slide8What style of text is this? (Serif, Sans Serif, Display, Script
)
What would be a good use for this style of font?
What would be a good target demographic?
Typography Identification
Slide9Who would be the target demographic for a font like this?
What types of documents would this be used for?
Typography Identification
Slide10Typography identification
What style of text is this? (Serif, Sans Serif, Display, Script)
What would be a good use for this style of font?
What would be a good target demographic?