COORDINATOR - PDF document

MARKETING COORDINATOR THE LOCATION: Located three and a half hours from Nairobi, Ol Pejeta Conservancy lies directly on the equator, just outside Nanyuki town, with Mt. Kenya rising up on the near horizon. Links from Nairobi to Nanyuki are excellent with the Thika High way a proportion of the way and good roads the rest of the journey N anyuki is between 30 - 40 minutes drive from the HQ offices in the Conservancy and has all major amenities and supermarkets. Ol Pejeta sits on the Laikipia plateau, recognise d globally as having some of the richest densities of wildlife anywhere in the world. ROLE SUMMARY: The mission is to be the everyday voice of Ol Pejeta Conservancy, building the brand and maximizing communications to reach and inspire people in Kenya a nd around the world. Specifically:  Inspiring people around the world about the value of conservation and community development  Marketing to get more tourists into the conservancy  Improving the experience at the conservancy to inspire and educate THE ROL E DELIVERABLES: Ensure a 100% clean Salesforce database, increasing numbers from 10 ,000 to 20 ,000 - Where possible collect emails received by the conservancy and funnel them into the Salesforce while ensuring to keep the Salesforce and Campaign Monitor sync hed. - Increase the database numbers by 15% on an yearly basis - Take the lead on how to communicate with visitors before and after their visits to Ol Pejeta using Salesforce. Specifically, explore creative ways to obtain customer feedback. Build a relations hip with our followers through our e - communications , with increase in engagement and opening rates from 30% to 50% - Identify content for and send out the Ol Pejeta e - newsletter once a month. - Review the promotional calendar at the beginning of each month an d assist in crafting and sending out promotional e - newsletters for our tourism department and partners. Manage and improve our Social Media Platforms to increase followers from 80,000 to 150,000 and ensure engagement with shares/likes/comments up + 25 % - Dev elop social marketing strategy and ensure Ol Pejeta stays updated on digital marketing best practices. - Responsible for managing and growing all social media platforms by 20% on a yearly basis. - Responsible for sourcing and posting content on the respective social platforms while observing an equal mix of conservation, people and tourism posts . - Plan and manage online advertising - this involves providing a monthly advertising plan for Marketing Manager's approval. - Provide a monthly report (monthly measures) on all social media tools and online coverage. - Use data reflected on the monthly measures for decision - making . Work towards an up to date and positive presence on all Travel review sites - Where Ol Pejeta appears on travel review sites, ensure the informati on is up to date and accurate. - Post in at least 5 travel and review sites a month. - Pay particular attention to Trip Advisor - where possible replying to client queries and concerns. - Explore ways of increasing the Trip Advisor reviews to at least 15 a mont h Identify and develop comm unications materials for at least 5 visitor touch - points on the conservancy - Create and maintain educational displays at tourism spots like the Morani Information Center, Hippo Hide and the Chimpanzee Sanctuary - Ensure correct de livery of the Ol Pejeta mission throughout tourist visits. - Manage stock and distribution of environmental education materials Create a clear calendar of 4 local marketing events for the year - Ensure at least one promotional send - out per month in a local m ailing list (Nanyuki News, Rift Valley News) - Place Ol Pejeta posters in at least 3 prime locations either in Nanyuki or Nairobi every month. Win at least 2 Conservation and Tourism Awards in the next 12 months - Responsible for identifying at least 5 relev ant tourism and conservation awards for Ol Pejeta per year. - Responsible for putting together entries for awards and submitting them Improve Internal Communications - Responsible for writing an English and Swahili staff newsletter once per year. - Assist other departments with marketing/branding services needed. - Assist Marketing Manager in implementing new branding guidelines when required. COMPETENCIES EXPECTED : - 3 years’ experience in a similar field - Business/ Marketing related u niversity degree - E xcellent sp oken and written communication skills - G ood organisational and planning skills - Drive, motivation and initiative - A creative approach - T he ability to work under pressure and to meet deadlines - T he confidence to 'sell' your ideas - A ttention to detail - Design skil ls a plus (use of Photoshop and InDesign software) THE CULTURAL FIT WE ARE LOOKING FOR: We look for ‘ Role Models ’, people who lead and demonstrate every day the values and personality that we believe in. The values we believe in are: Guardianship : Ou r people take their role as protectors of endan gered species, wildlife in general and the environment seriously. Whilst we aim to have a fun and humorous working environment, we keep in mind the global importance of what we do. Innovation : Our people are always looking for new and better ways to do things, from the big (e.g. integrating cattle and wildlife) to the small (e.g. new requisition systems). We are prepared to fail as long as we learn from it. Authenticity : Our people keep scientifically credib le conservation, and measurable community benefits at the front of mind in every decision they make – especially the commercial decisions. The personalities we look for are: Responsible : Our people are accountable for their work, taking responsibility fo r both successes and failures, focusing on long - term results and not just short term tasks. Inspirational : Our people get the people around them (whether it be their teams, tourists or supports) excited about the value of the wildlife and of communities s o that they want to further support our aims. Our people have a sense of humour and make work fun. Passionate : Our people get enthused and excited by conservation and community development, and take great pleasure in getting involved whenever they can add value. HOW TO APPLY Interested and qualified candidates should send their applications with updated CV, cover letter and testimonials by We dnesday, 2nd September 2015 to : jobs@olpejetaconservancy.org Address to: The Human Capital Manager Ol Pejeta Conservancy P.O. Box Private B ag, Nanyuki - 10400