Needs Think Outside Yourself Think Outside Yourself Creativity Innovation Entrepreneurship Obstacles cant stop you Problems cant stop you Most of all other people cant stop you Only you can stop you Jeffrey Gitomer ID: 598877
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Slide1
How to Translate Customer Observations into Customer
Needs
Think Outside Yourself
Think Outside Yourself
Creativity
Innovation
Entrepreneurship
Obstacles can't stop you. Problems can't stop you. Most of all, other people can't stop you. Only you can stop you. – Jeffrey GitomerSlide2
Vegetable PeelersSlide3
Voice of the Customer
"Carrots and potatoes are very different."
"I cut myself with this one."
"I just leave the skin on."
"I'm left-handed.
“I
use a knife."
"This one is fast, but it takes a lot of skin off."
"How do you peel a squash?""Here's a rusty
one, it’s very hard to clean."
"This looked OK in the store."Slide4
Key Customer Needs
1. The peeler peels a variety of produce.2. The peeler can be used ambidextrously.
3. The peeler creates minimal waste.
4. The peeler saves time.5. The peeler is durable.
6. The peeler is easy to clean.
7. The peeler is safe to use and store.8. The peeler is comfortable to use.
9. The peeler stays sharp or can be easily sharpened.Slide5
Titan Vegetable PeelerSlide6
In-class Activity: Invent an Industrial Vegetable Peeler
Univex Commercial Vegetable Peeler
(peels 20 lbs. in 1 minute
---
$
1,000)Slide7
Basics of Methodology
Split problem into simpler sub-problems
Generate WIDE RANGE of possible approaches to each sub-problem
Systematically explore alternate combinations of sub-solutionsSlide8
Create a Functional Diagram
Divide the process into sub-functions
Simple enough to work
with each function
What (not how) different things must the process do to accomplish overall function?
Trace each input through to outputs
What operations are required
? How do flows relate to each other?Slide9
Search Externally – Fact Finding Mission
External Sources of
Ideas:
Users --- Customers
Competitors and their products
Related technologies – Unrelated TechnologiesExperts
Trade publications
Patents Slide10
Search Internally
Use knowledge & creativity of the team
Quantity breeds quality.
higher probability of
a successful outcome
best ideas not likely to be first
one idea may stimulate others
Think outside yourself.
expand boundaries of your thinkingwelcome ideas that at first seem far fetched
Avoid shooting down each other’s ideasSlide11
Decompose problem
Inputs?
Energy?
Materials?
Signals?
Outputs
?
Energy?
Materials?
Signals?
BLACK BOX
Overall
Function of
ProductSlide12
One Possible Functional Diagram
Hold/Position
Vegetables
Separate
Skin
Discard
Skin
Whole
Vegetables
Power
Apply
Power
Peeled
VegetablesSlide13
In Next 5 Minutes: Each Team Generate 10 Concepts for
Teams 1 - 4:
Hold, position and manipulate
Teams 5 - 8
: Power Sources
Teams 9 - 12: Methods
to Separate Skin
Useful: A quick sketch & 2-3 word titleSlide14
Power
-
-
-
-
-
-
-(1 - 4)
(5 -8)
(9 - 12)Slide15
Back To Basics Peeler: ($49.95) Slide16
Mr. Peely ($19.95)