Guide Iowa Annual Conference of The United Methodist Church Main Logo Logo Versions Horizontal Twocolor Preferred Usage Horizontal Twocolor Reversed Stacked Twocolor For Socia ID: 850213
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1 Brand Identity Guide | Iowa Annual Con
Brand Identity Guide | Iowa Annual Conference of The United Methodist Church Main Logo Logo Versions Horizontal | Two-color | Preferred Usage Horizontal | Two-color | Reversed Stacked | Two-color | For Social Media use only Fonts Lato Light (Use the Light in pull quotes and in titles of 14 pts +) 1234567890ABCDEFGabcdefg Lato Regular & Italic (Use Regular & Italic in body copy) 1234567890ABCDEFGabcdefg | 1234567890ABCDEFGabcdefg Lato Bold & Bold Italic (Use Bold & Bold Italic in body copy, side bar or boxed) 1234567890ABCDEFGabcdefg | 1234567890ABCDEFGabcdefg Lato Black (Use Black in subheads and pull outs) 1234567890ABCDEFGabcdefg Baskerville Italic (Use very sparingly in lc. Small words in titles such as for, and, of the ) abcdefghijklmnopqrstuv Colors PMS 1795 C9-M98-Y93-K1 R217-G39-B46 d8262e BLACK 50% BLACK PMS 1815 C28-M100-Y92-K36 R130-G0-B26 82001a Other Colors Use other colors sparingly and as accents for Conference branded materials. 20% BLACK 10% BLACK 70% BLACK Horizontal | One-color - black Horizontal | One-color | Reversed Title: 24-35 pt Lato Light (Titles should be in Upper/Lower case. They may be in black or color.) Sub Title: 14-18 pt Lato Black (When Titles are long try to divide it into two lines, Title and Subtitle. Subtitles should be in black.) Body Copy: 10 -11 pt Lato Regular (Generally speaking we have an older audience so using a san serif font in a larger point size makes our material easier to read. Keep body copy in black.) Subheads: 10 -11 pt Lato Black (Subheads may be UPPER CASE or Upper/Lower case. They may also be in black or color.) How to Use the Iowa Annual Conference logo: Our logo is designed to be used as one entity. The Cross and Flame cannot be used as graphic elements, be altered in shape or color.