CEO and Founder pattihealtheconomicscom CONNECTED COMMUNITY 1 st Inaugural Workshop HEORcomm wwwhealthecon More Effective Writing and Communications for Health Outcomes Market Access and Value Messaging ID: 138805
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Patti Peeples, RPh, PhDCEO and Founderpatti@healtheconomics.com
CONNECTED. COMMUNITY.
1
st
Inaugural Workshop
#HEORcomm@www_healthecon
More Effective Writing and Communications for Health Outcomes, Market Access, and Value Messaging
Tom Drake, MA, CMPP
Director
tom@globaloutcomesgroup.com
http://www.healtheconomics.com/Workshop/Resources/index.htmlSlide2
Premise for WorkshopCustomer demand!>50% HEOR Execs want better-written documents
60% of Writers/Editors want to learn HEORPublication = Final
stage of the Research Process Information ≠ Communication
Information is Getting Out;
Communication is Getting Through
The single biggest problem in communication is the illusion that it has taken place.
~
George
Bernard
Shaw
I Love Charts: The
Book
(Paperback)
by
Jason Oberholtzer,Cody Westphal
You have something to say, and you want people to pay attentionSlide3
Premise for WorkshopWriting well in HEOR/Market Access requiresSpecialized knowledge
BalanceWillingness to serve (multiple masters)FinesseAttentionProcess
IntentGrunt-work
This Workshop: Improve
Getting Through, while serving your Masters
Thisisindexed.comSlide4
Communication Drives Success
HEOR
Salary Survey 2015 (N=435)
We'd like to understand what is behind your professional success. What are the top 2 factors that you believe have
made you most successful at your job?
~40% cited Communication Skills “Clear communication
Technical to business needsTo multiple audiences
“Able
to communicate relevance of HEOR message to others”“
Ability to turn data into a coherent, compelling story”“The greatest content expertise in the world is sterile if you can't get the idea across to people”“I can spell!”
Success of
Product
Success of
YouSlide5
What our Community Wants
HEOR Salary Survey 2015 (N=435)If there was anything you would change related to careers in HEOR, what would that be
?“I
wish it were easier to get papers published!”“Understanding
the value of both scientific rigor and commercial applicability equally”“Openness &
better perception of skills such as systematic review, critical appraisal of
evidence”“More standardized approaches toward data analysis and
interpretation and ‘write-up’ ““Strategic
thinking and presentation”No current, organized, consistent training pathway to improve this skill-set for HEORSlide6
Needs Assessment Survey
(August 2014)
HEOR
Execs (n=59)Diverse site of employment: 43% Pharma, 23% Consulting, 10% Agency
Experienced: 50% had 3-10+
years; 35% PhDOutsource:
61% outsource; 48% do NOT have internal medical writing team
Medical Writers/Editors (n=109)Serve clients:
47% Freelance, 16% Agency/Consulting, 14% Pharma
Role in organization: 64% had 3-10+ years experience; 38% PhDOutsource: 75% do NOT
outsourceSlide7
HEOR Execs Needs Assessment – Involvement
Developing
Content: Slide Decks, Abstracts, Manuscripts
Communicating Results:
CEA Models, Retro Studies, RCT, Burden
HEOR Executive Survey ResultsSlide8
Views on Quality
and Influence
Quality:
Good: PRO Method, Stats
Need to improve:
Internal docs, Value message
Influence on HEOR data High – Direct Med $; Low – Regulatory issues
HEOR Executive Survey ResultsSlide9
Call to ActionHEOR Execs
~50% no internal Medical Writing TeamTwo-thirds sub-contract writing to
outside vendorMajority are dissatisfied with content
High need: Dossiers, Manuscripts, Posters, MA Reviews63% interested in strategy sessions on developing/writing HEOR tools
Medical Writers/Editors
75% don’t sub-contract
80% of “clients” use HEOR data89% interested in product value communication
90% prioritize translating data into customer language85% prioritize using HEOR language appropriately
85% want a training courseSlide10
1st Inaugural Workshop
Day 1
Starting with the End in Mind – Aligning Goals, Stakeholders, and TacticsStrategy: Who, What, WhenProcess: Identifying, Managing, Responding
Publication Criteria, Standards, and Format FrameworksGPP3, CHEERs, GRACE, NICELunch & Learn with ISPOR Dossiers; “Ask an Editor”: Getting Published
5:00pm
Panel & Q&A
Friday participants join
6:00pm Cocktails & NetworkingSlide11
1st Inaugural Workshop
Day 2
Opportunity for Medical Writers to focus on HEOR & Market AccessValue Story: Evolution, Market Demand, Demystifying JargonWho Needs What, When
Publication Criteria, Standards, and Format FrameworksGPP3, CHEERs, GRACE, NICE, HTA/Systematic Reviews, Dossiers (AMCP, GVD)Lunch & Learn on Health PolicyBreakout Sessions: RWE, Dossiers, HTA, Med Ed
Collaborating: Medical Writing and HEORSlide12
1st Inaugural WorkshopSlide13
1st Inaugural Workshop
Conference resources, please visit:
http
://www.healtheconomics.com/Workshop/Resources
Slide decksMaster Resource ListWebsite:
HealthEconomics.Com resource listFeedback Patti: patti@healtheconomics.com
Tom: tom@globaloutcomesgroup.com
Complete the Feedback survey
Future eventsWest coast, UKCompany-specific training available
WifiFree in Lobby#HEORcomm@www_healtheconSlide14
1st Inaugural Workshop
Thank you to our Faculty
Thank you to our Sponsors
Media Partners
#
HEORcomm
@www_healtheconSlide15
1st Inaugural Workshop
#
HEORcomm
@www_healthecon
Integrating Communication/Publication Strategy as Part of the HEOR Strategic Plan
By
Robert J. Matheis, PhD, MA, Executive Director, Global Scientific Communications at Celgene CorpPast President, International Society for Medical Publications Professionals (ISMPP)