XEdu 2018 MasterclassIn cooperation with In2Brands - PDF document

1 XEdu 2018 MasterclassIn cooperation with
XEdu 2018 MasterclassIn cooperation with In2Brands IntroductionSUMMARYEntrepreneurs & executives across Africa will begin to reposition their organization’s presence, as XEducation (XEdu) & In2Brands hosts an International Masterclass on Redefining Brand Value In Emerging Markets in Johannesburg, South Africa this October 2018.The International Masterclass will equip attendees with valuable insights & perspectives into the future role of marketing. These learners will receive strong tools & techniques to apply directly to their organizations so that they can enhance their skills and become better and more effective in emerging markets. One of the biggest challenges for entrepreneurs is getting to know and understand their customer, as too often solutions are created without appreciating the customer’s real need. Through this program, we will take a look at different strategies one can use to better understand their organization and the customers present in emerging markets. Attendees will firsthand learn the value that long-term mindsets will have on themselves and their organizations

2 as they strategize to redefine their fu
as they strategize to redefine their future. DETAILS October 3rd & 4th, 2018Johannesburg, South AfricaVenue: Facilitator: Hjörtur SmárasonTicket Prices:Early Bird $550 (USD) Regular $800 (USD) Late Regisration $1,000 (USD)OUR STORYOver the last two years, our team developed the XEdu program. Starting in Sub-Saharan Africa, XEdu supports ICT startups in emerging and developing regions by assisting entrepreneurs and innovators with business skills, education, mentoring and mediation. Expanding the operations to Eastern Europe and South East Asia, the aim is to stimulate innovation-driven entrepreneurship in uprising economies and low to middle-income countries globally. A particular focus of the XEdu initiative is the XFellowship, a virtual accelerator supporting and mentoring curated startups and providing network, education and access to follow-up finance. By penetrating emerging and developing regions, i.e. Sub-Saharan Africa, South East Asia and Eastern Europe, XEdu is a global initiative aiming at genuinely sustainable empowerment of social entrepreneurs in high-potential markets and l

3 ong-lasting social impact through the de
ong-lasting social impact through the development of a digital ecosystem where it is needed the most.OUR CORE RESPONSIBILITIESUnlocking Innovative PotentialEmpowering the YouthPromoting Women LeadersFostering Investments Sustainable Social ImpactJob Creationand many more... International Masterclass:Redefining Brand Value in Emerging Markets Timetable Session I (Part I): The Secret of Successful Brands 7:45 8:25 8:30 10:00 10:00 10:30 10:30 12:00 12:00 13:00 13:00 14:30 14:30 15:00 15:00 16:30 Session I (Part II): The Secret of Successful Brands Lunch Break Session II (Part I):How to Rede�ne Your Brand in Africa Coffee/Tea Break Session II (Part II):How to Rede�ne Your Brand in Africa October 3rd, 2018 October 4th, 2018 Arrival & Registration Coffee/Tea Break Arrival & Registration Keynote Presentation Coffee/Tea Break Session III:TBD Lunch Break Panel Discussion II: Concluding Ceremony Program Break Gala Dinner 7:45 8:25 8:30 9:00 9:00 9:30 9:30 12:00 12:00 13:00 13:00 14:00 14:00 14:30 14:30 17:00 17:00 19:00 Panel Discussion I:The Future of Online Marketing in Africa 16

4 :30 17:30 Networking Cocktail HourB2B &
:30 17:30 Networking Cocktail HourB2B & B2G 17:30 18:30 International Masterclass:Redefining Brand Value in Emerging Markets Masterclass SessionsThis Masterclass event will feature over 8-hours of content held through three sessions aimed at understanding the science behind strong brands, capturing brand value & building awareness & including utilizing this knowledge to redefine one’s organization in emerging markets. International & Local Perspectives Regarding Brand ValueFacilitating this Masterclass will be place branding & city development strategies specialist, Hjörtur Smárason, who has worked with city authorities on future visions and strategies, identifying the biggest assets that put them apart in the constantly growing competition between cities. These sessions are interactive, allowing attendees to freely ask questions and share their perspectives. The Secret of Successful Brands October 3rd The Secret of Successful Brands” will focus on teaching the science behind successful brands & discuss the general theory behind marketing & branding. Attendees will learn how to stru

5 cture marketing efforts to capture true
cture marketing efforts to capture true brand value and build more effective brand awareness for their businesses. How To Rede�ne Your Brand In Africa October 3rd How to Redefine Your Brand in Africa” will utilize the content & knowledge gained through Session I & focus on how one can best redefine their organization’s brand value particularly in Africa. Attendees can bring their business case and discuss it with the facilitator and other participants. III. Masterclass Topic TBD October 4th TBD Hjörtur SmárasonInternational Masterclass:Redefining Brand Value in Emerging Markets Panel & Keynote DiscussionsThe Masterclass event includes two panel discussions, each an hour long and revolving around the Redefining Brand Value In Emerging Markets. The panel discussions will be moderated by The keynote presentation will be thirty minutes long and focuses on Driving Africa to A More Innovative & Sustainable Environment. Attendees are welcome to interact with international & local speakers participating in the panel discussions & keynote speech. The Future of Online Marketing

6 in Africa October 3rd The Future of Onli
in Africa October 3rd The Future of Online Marketing in Africa“ panel discussion will bring a few of the brightest entrepreneurs across Africa on stage to discuss how online marketing & e-commerce can contribute to transforming the continent and what it means for African entrepreneurs. Driving Africa to A More Innovative & Sustainable Environment October 4th Driving Africa to A More Innovative & Sustainable Environment“ keynote presentation will touch on the necessary actions that must be taken across Africa to position itself as a global sustainable leader. The presentation will be given by Dr. Prosper Ladislas Agbesi. Panel Dicussion II Topic October 4th TBD Tim Makamu Obiwanne Okeke Larissa Miller Holger Vogt Dr. Prosper Ladislas Agbesi Obiwanne Okeke Larissa Miller Holger Vogt International Masterclass:Redefining Brand Value in Emerging Markets Hjörtur works with city authorities on future visions and strategies, identifying the biggest assets that put them a part in the constantly growing competition between cities. He helps them from core messages and strong stories that commun

7 icate their assets and develop strategie
icate their assets and develop strategies to realize the full potential of the cities in the coming decades and help them claim their place in the global economy.Hjörtur is a specialist in place branding and city development strategies and has worked with a number of cities, regions and countries across the world in attracting talent, investment and tourists and drive economic development. Hjörtur has taught innovation and marketing at Holar University in Iceland, is a popular speaker at universities and conferences all around the world and initiated the Future City of Africa project which aims at helping African cities realize their full future potential. Additionally, Hjörtur has advised a number of startups on concept development and growth strategies and been on the jury of pitching competitions. Hjörtur SmárasonFounder of Scope Communications and Co-Founder of Phønix, the international place branding panelFacilitator Profile International Masterclass:Redefining Brand Value in Emerging Markets Dr. Ladislas Prosper Agbesi is a native of Benin, who founded Lash Group seventeen (17) year

8 s ago in Ghana to further development of
s ago in Ghana to further development of the continent. Today, Lash Consult Investments has five worldwide offices in Benin, Ghana, Germany, United States and South Africa. In West Africa, Lash Group is in investment finance and consultancy.Dr. Agbesi has a background in risk management. He studied Business Administration at the Institute of Management Studies in Accra from 1993 to 1995 and received training from various risk management institutes. Before embarking to launch his own consultancy firm, Dr. Agbesi worked as a Risk Manager for Masai Developers and received several awards for exceptional performance.Dr. Prosper Ladislas AgbesiChairman at the Pan African Business Forum Speaker Profile International Masterclass:Redefining Brand Value in Emerging Markets Larisa Miller is a Business Development Manager for Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan; Director of Marketing and Public Relations for Alliances for Global Sustainability, a company owned by Her Highness; and, co-chairman of Beacon of Hope UAE, a non-for-profit social enterprise founded and under the patronag

9 e of Sheikha Shamma. In all of our vent
e of Sheikha Shamma. In all of our ventures, both business and not-for-profit, making an impact on the UN Sustainable Development Goals is our paramount focus. Beacon of Hope UAE is an initiative that aims to make a positive impact on youth living in impoverished or war-torn regions through education and youth philanthropy, by delivering simple solar light kits which we developed with university students here in the UAE, we teach the children to assemble the light that they will keep, making the young ’solar engineers’. For children living in rural areas with abject energy poverty, this small light has a potential life-changing impact. In addition, the children are given a basic reading book, uniting light and literacy. Light and literacy combine to generate hope, and with hope, all things are possible.Larisa MillerVela Investments - COO of Middle East and Africa Speaker Profile International Masterclass:Redefining Brand Value in Emerging Markets Chris Bishop, managing editor of Forbes Africa once mentioned that „Entrepreneurs like Obinwanne are proof that there is hope for Af

10 rica.“ Such acclaim has contributed
rica.“ Such acclaim has contributed to the Invictus CEO becoming one of Africa’s youngest and most sought after public speakers in matters of entrepreneurship and investment in the continent. He has since granted interviews to top media platforms like CNBC, and spoken at various global events in Johannesburg (South Africa), Vienna (Austria), Dusseldorf (Germany), and most recently, at the 2017 Forbes Under-30 summit in Tel Aviv (Israel). Everywhere he’s had the opportunity to speak, he reiterates the case of Africa being an emerging and lucrative market.In October 2016, Obi’s Invictus Foundation organised an essay competition for students in tertiary institutions, where the winners were to be determined by displaying their erudition in Igbo language by reviewing several Igbo literature. The inaugural essay competition drew over 600 entries, with three winners emerging afterwards. In April 2017, Obinwanne was announced by the African Leadership Magazine (UK) as one of Africa’s TOP 40 UNDER 40 LEADERS.Obinwanne OkekeFounder and CEO of the Invictus Group Speaker Profile In

11 ternational Masterclass:Redefining Brand
ternational Masterclass:Redefining Brand Value in Emerging Markets Holger Vogt is a Market Entry Strategist, Managing Partner & Co-founder of AMENA Trade & Investment GmbH, a company that enables European companies to successfully access global markets. Since 2005, he lived and worked in several African countries, travelled to more than 20 of them, started investing in real-estate and set up import businesses in Southern Africa. His first-hand experiences and expertise are valued by executives and entrepreneurs alike.AMENA links the private and the public sector in global Foreign Direct Investment. We are a global business consultancy with exceptional local market expertise and networks; we assist our clients entering growth markets. AMENA is your partner for investment and trade promotion, you can rely on a team built on experience, passion and success.Holger VogtManaging Partner & Co-Founder of Amena Trade & Investment GMBH Speaker Profile International Masterclass:Redefining Brand Value in Emerging Markets Unlock Africa‘s Innovative Potential! info@xeducation.de Website Business