Turn Your Traffic into Leads amp Sales Great to see you again Dan Smink Partner James Omdahl Digital Strategist Leads are metric that as marketers we have to rely on Because leads mean money ID: 782228
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Slide1
Why Am I Here?
Slide2Lead Generation and Conversion
Turn Your Traffic into Leads & Sales
Slide3Great to see you (again)!
Dan
Smink
Partner
James Omdahl
Digital Strategist
Slide4Slide5“Leads are metric that, as marketers, we have to rely on. Because leads mean money.”
~
Kipp
Bodnar
, HubspotWhat Is A Lead?Lead GenerationOffers
Calls To ActionLanding PagesAgenda
Slide6What Is A Lead?
Slide7What Is A Lead?
It’s a chance to start a dialogue with a potential customer to convert to a sale
Slide8Create Offers To Generate Leads
Calls To Action (CTAs)
Lead Capture Form
Slide9Target Different Customers
Slide10What’s A Good Offer?
Good offers should:
Address one or more customer problems
Provide a targeted solution to the problem
Be time sensitive
Give a special discount or reward for taking action
Slide11Offer Examples
Whitepapers: “Seven Secrets for Planning a Successful Party”
Checklists: “Colorado Fall Law Care Checklist”
Special Events: “October Camper Clearance Preview Party”
Infographics: “What the Government Shutdown Means to Your 401k”
Slide12What Makes a Good Call to Action?
Good calls to action:
Use the language of your customer
Create a sense of urgency
Convey value
Create excitementClearly tell your prospect what to do
Slide13Call to Action Examples
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Slide14Landing Page Background
L
anding
page
- allows you to
capture a visitor’s information through a lead form. Good landing page - will target a particular audience.
Landing page – helps convert a higher percentage of your visitors into leads.
Slide15Landing Page Optimization Tips
Use a clear title, description, and
layout.
Remove all distractions.
Streamline and shorten forms
Follow
up with a “thank-you” page or an auto-response email. Suggest other offers or steps they can take.Track your conversion rates closelyTest, Test, Test.
Slide16Landing Page Comparison 1
Highest Email Opt-in?
Version A
Version B
Slide17Landing Page Comparison 1
Highest Email Opt-in?
Version A
Version B
Version B
Increased Email
Opt-ins by 11%
Slide18Landing Page Comparison 2
Most Appointments Scheduled?
Version A
Version B
Slide19Landing Page Comparison 2
Most Appointments Scheduled?
Version A
Version B
Version B
Increased Appointments Scheduled by 17.9%
Slide20Offer Text Comparison
Highest Trial Registrations?
Version A
Version B
Slide21Offer Text Comparison
Highest Trial Registrations?
Version A
Version B
Version B
Increased Trial
Registrations by 38%
Slide22Call to Action Button Comparison
Highest Sales?
Version A
Version B
Slide23Call to Action Button Comparison
Highest Sales?
Version A
Version B
Version A
Increased Sales
By 24% and Revenue per Customer by 48%
Slide24Testing your Pages is Crucial!!!
Visual Website Optimizer
Google Content Experiments
Unbounce
SiteCatalyst
Testing Tools
Slide25Use multiple offers or
CTAs
per page to address
Different customers
Different stages in buying process
Rotate offers on pagePlace CTAs on blog sidebar and at bottom of blogCreate a thank you page and/or an email with a subsequent offer
Lead Generation Tips
Slide26Questions?
Slide27C1 Partners
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