for Local Businesses Buying decisions are made online In 2016 92 of consumers read online reviews before visiting a business 94 of consumers would use a business with a four star rating ID: 781883
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Slide1
Digital Marketing Solutions for Local Businesses
Slide2Buying decisions are made online.
In 2016, 92% of consumers read online reviews before visiting a business.
94% of consumers would use a business with a four star rating!
40%
60%
25%
17%
17%
15%
75%
83%
83%
85%
2011
2012
2013
2014
2015
Before Entering a Store
In-Store
Slide3First impressions are made online
Interest
Partner Advertising:
SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.
Research
Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is.
Purchase
In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.
ExperiencePost-purchase experience: Facebook post, tweet, review, discuss with friends, blog, Consumer compares expectations.
The Zero Moment of Truth
Slide4How does your virtual doorway look?The pillars of your online presence
Listings
Reputation
Social
Website
Search
Is your business listed online? Is the information accurate?
What are consumers saying about your business online?
Are you listening to your online customers feedback?
How’s your website experience? Is it optimized for mobile?
Are you showing up at the top of Google search results?
Slide5Listings
Slide6ListingsYour business listings —
business name, phone number, address, website
— are a crucial element to your business success.
Consumers need to find you, on the web
and in the streets!
Slide7These 4 sites account for 85% of all online search traffic.
Here’s what you need...
And these social sites are a must-have!
“I can do all of this work for you! Fast, easy and affordable!”
Slide8[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal
And a strong presence across the web
Search engines
Review sites
Social sites
GPS, vehicle navigation
Slide9Reputation
Slide10ReputationDo you answer phone calls coming into your business? Do you address your callers needs?
Reviews are a
public
form of consumer communication — do not ignore your online reputation!
Slide11MonitoringManaging Responding
Generating
A positive online reputation means…
And it’s a lot, we know!
Do you know what’s being said about you online?
Once you find it, what are you going to do about it?
Actively engage in conversation...
...to positively promote your brand!
Slide12Publicly promote the positive, privately respond to the negative
Slide13Why reviews are important
Influence page rank up to 10%
Increase website visits up to 25%
Showcase success with positive reviews
Gain the trust of prospects with real feedback
Increase revenue!
Slide14Reviews =
Slide15Social
Slide16SocialEveryday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels.
Are you listening?
Slide171.59 billion users
310 million users
300 million users
433 million users
50 million users
100 million users
40 million users
500 million users
Kitchen reno completed! Thanks to
the Home Depot
on Third Street for all their help!
@thegap
does the billy oxford dress shirt come in size xxl? #helpme
Car shopping time!
Audi A4
or
BMW 328i? — feeling excited!
Slide18Successful social media marketing
Customer service
Easy monitoring and publishing capabilities
Generating leads
Actionable leads that bring in actual dollars
Building fans
Profiles with informative and entertaining content
…is about three things
Slide19Website
Slide20WebsiteAccording to Google, the most sought after information on a business's website is phone number, address and hours of operation.
Is that information
easily available
on your
mobile responsive site?
Slide21Here’s what you need...
Slide22Website + Reputation + Listings + Social
Makes for a successful online presence
The perfect website for a business has correct location information with a map (listings), recently left positive reviews (reputation) and linked active social media feeds (social).
How does your website add up?
Slide23Search
Slide24SearchSearch Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo.
Screenshot Goes Here.
Does your business appear on the first page of search?
Slide25Monthly task reportsProof of performance
Slide2624/7/365 monitoring of your
virtual doorway
Review site listing
,
claiming, positive and negative responses
S
ocial posts each week on Facebook, Twitter,
and Google+
Listings and citations are claimed and monitored
Daily email alerts to up to six members of your management team
Login for
the responsive Business Center
What to expect
in 6 months…
Slide27LISTINGS
REPUTATION
SOCIAL
The
Protector Package
is the best solution for the busy individual who wants to participate in some aspects of their digital presence but recognizes the power of monitoring and building an online reputation through reviews.
Key Benefits:
All of your
reviews
will be quickly and professionally responded to by our team of reputation experts, 24/7/365!
Email alerts of any online activity & monthly reports
Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web.
Protector
Your business listings are corrected and quickly synced to
40 key sites in 30 days
and we continue to grow your listings across the internet
Slide28LISTINGS
REPUTATION
SOCIAL
Protector PLUS
The
Protector PLUS Package
is ideal for businesses who want to grow their reach, build or enhance their online presence, and generate positive word of mouth online in order to attract new customers.
Key Benefits:
Monthly social media plan with
2 posts a week
on Facebook, Google Plus & Twitter
Email alerts of any online activity & monthly reports
Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web.
All of your
reviews
will be quickly and professionally responded to and we will
generate
new reviews!
iv
Most
Popular
Your business listings are corrected and quickly synced to
40 key sites in 30 days
and we continue to grow your listings across the internet
.
Slide29LISTINGS
REPUTATION
SOCIAL
Protector PRO
The
Protector PRO Package
is the ultimate brand builder. It combines a powerful suite of tools with a professional mix of services, allowing you to generate and manage online reviews, build a social audience, and boost your presence across the web.
Key Benefits:
Your business listings are corrected and quickly synced to
40 key sites in 30 days
and we continue to grow your listings across the internet
.
Monthly social media plan with
4 posts a week
on Facebook, Google Plus & Twitter
Email alerts of any online activity & monthly reports
Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web.
All of your
reviews
will be quickly and professionally responded to and we will
generate
new reviews!
Slide30LISTINGS
REPUTATION
SOCIAL
The
DIY Toolkit
is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online.
Key Benefits:
Your listings are instantly synced to over 40 sites and distributed to up to 300 sites!
A suite of online tool to help you monitor and manage your listings, reviews and social activity all in one place
Mobile friendly responsive Business Center to manage all online activity
x
DIY Toolkit
Slide31DIY Toolkit
Protector
Protector PLUS
Protector PRO
SRP
$50 - $150
$300 - $500
$500 - $1000
$500 - $1000
Software
Business Center
✔
✔
✔
✔
Reputation Management
✔
✔
✔
✔
Social Marketing
✔
✔
✔
✔
Listing Builder
✔
✔
✔
✔
Listing Distribution
✔
✔
✔
✔
Listing Sync Pro
✔
✔
✔
✔
Services
Review Response
✔
✔
✔
Review Solicitation
✔
✔
Visibility Premium
✔
✔
✔
Social Posting
2 times/
week
4 times/
week
Monthly Progress Reports
✔
✔
✔
Slide32Kenny Gregg
KG Marketing Ventures Inc
EMAIL
kenny@kgmarketingventures.com
PHONE
(
916)585-4290
(916)508-0147
SOCIAL
http://Linkedin.com/in/kennygregg/
facebook.com/
kennygregg
@
kgmarketing
WEBSITE
www.
kgmarketingventures.com