2015 CCPA HELLO My name is Noki Seekao Stepping up amp reaching back Courtney Chung Dope vector on beat Kryshana Ananthan Wit amp Wonder Our Goals Identify governing values ID: 815358
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Slide1
What is YourPersonal Brand?
2015 CCPA
Slide2HELLO, My name is
Noki Seekao
Stepping up
& reaching back
Courtney ChungDope vectoron beat
Kryshana Ananthan Wit & Wonder
Slide3Our Goals
Identify governing values
Clarify purpose
Begin to define a personal brand
Slide4What is a Brand?
Slide5Paul Rand, Idea Book Cover, 1984
Slide6Identifying Values (2 min)
1. What do you do that you enjoy so much that you could do it forever?
Slide7Identifying Values (2 min)
2. When have you felt your most confident?
Slide8Identifying Values (2 min)
3. What have others said are your strengths and virtues?
Slide9Identifying Values (2 min)
4. Who are pivotal people in your life? What are the qualities about them that you admire?
Slide10Identifying Values (2 min)
5. What would you like to be known for?
Slide11Identifying Values (1 free min)
What do you do that you enjoy so much that you could do it forever?
When have you felt your most confident?
What have others said are your strengths and virtues? Who are pivotal people in your life? What are the qualities about them that you admire?What would you like to be known for?
Slide12Key Branding Principles
Be authentic
Be unique
Be consistentKeep it simpleTell your storyReference: http://www.polaris-inc.com/assets/pdfs/9_principles_of_branding.pdf
Slide131. Be Authentic
Conrad Ruiz,
Overload, 2009
Slide142. Be Unique
Paul Klee,
The Goldfish,
1925
Slide153. Be Consistent
Slide164. Keep it Simple
Just do it.
I’m loving it.
Eat fresh.The happiest place on earth.The ultimate driving machine.
It gives you wings.
Slide175. Tell Your Story
Keith Haring,
Best Buddies, 1990
Slide18What is Your Personal Brand?
Andy Warhol,
Campbell’s Soup Cans, 1962
Slide19Tips
Avoid fads
Avoid buzzwords
Be authenticBe uniqueRemember your star values and moments!
Slide20Thank You!
Noki Seekao
California College of the Arts
Director of Student Lifenoki@cca.eduCourtney Chung
California College of the ArtsAssistant Director of Academic Advisingcchung@cca.eduKryshana AnanthanDuarte, Inc.Designerk@kryshanaananthan.com