wwweleanorstanleycouk Writing case studies and interviewing service users Overview Whats special about case studies How case studies can be used Behind the scenes The interview The writing process ID: 390678
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Eleanor Stanleywww.eleanorstanley.co.uk
Writing case studies and interviewing service usersSlide2
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OverviewWhat’s special about case studies?How case studies can be usedBehind the scenesThe interview
The writing processReworking existing transcriptsSumming up: what makes a strong case study?Slide4
Learning outcomesBy the end of this session you will have:an awareness of the benefits of case studies and how to use thema clear understanding of what you need in place to ensure good case studies
3 tips for conducting effective interviews, writing up case studies and reworking existing transcriptsSlide5
Share your name, job title, organisation and what you had for breakfast
Activity 1: IcebreakerSlide6
What’s special about case studies?A scenario or story to demonstrate rather than describe a messageIndividuals, groups or processes
Human interest or real-life context – bypassing the intellect to create emotional responsesMoves from problem to solution, sharing learningUsing people’s voices increases authenticityCharity case studies
vs
journalismSlide7
How we use case studies Features and news storiesFundraising and marketing materialsReports including annual reports, briefings, learning papers, funding applications
BooksWebsitesMedia information and press releasesSlide8
Example 1: 5 things you should know about dementia, Alzheimer’s SocietySlide9
Behind the scenesFinding potential case studiesManaging contactsConsent and confidentiality
Selecting the right personMaintaining ongoing contact – good manners!Slide10
www.charitycomms.org.ukSlide11
The interviewThe options: face to face, telephone, emailPreparing: contact, venue, equipment, follow-upQuestions: content, structure and advance warning
Key focus: before, after and what your charity didThe magic ingredient: active listeningTimingsCommunication challenges and carersSlide12
Example 2: Having a PrematureBaby
, Tommy’sSlide13
Select the best 15 questions to use in a case study interview
Activity 2:
20 questionsSlide14
Interview tipsStart with the easy questionsUse journalistic skills to elicit detail and examples
Focus on eliciting strong quotes on both negative and positive topicsSense where to probe and where to pull back
Don’t be afraid of silence
Keep the output in mindSlide15
Work in pairs to play the role of interviewer and interviewee
Activity 3:
Interview role playSlide16
Interviewing for JournalistsSally Adams, Wynford
Hicks 2001
Developing key skills
active
listening
interviewingSlide17
The writing processTranscribe the interviewWrite the piece, focusing on format, objectives and audienceMove from problem to solution
Combine quotes with complementary informationSign offSlide18
Writing tipsGetting started: highlight the most evocative passagesDon’t shy away from painful feelings but keep the overall tone positive
Edit quotes with care – but do editReturn to the interviewee where neededSlide19
Example 3: ‘Stepping out’,
Arthritis NewsSlide20
Highlight four key passages in the transcript provided
Activity 4: Hunting out strong quotesSlide21
Reworking existing transcriptsCommon scenarios: fewer quotes or less human interest. What can you do?Restructure with signposting and standfirsts
Rework quotesGo back for more quotes and pictures
Use stats, bullets, box out info, visuals
If it’s repurposed, sign off again?Slide22
Example 4: Empowering communities to prepare for cyclones, IFRCSlide23
Summing upWhat makes a good case study?Telling an engaging, authentic story
Describing challenges en route to a positive outcomeConveying key desired messagesRespecting the speakers and meeting standardsGetting there is a science and an art
If done well, case studies work!Slide24
Learning outcomesBy the end of this session you will have:an awareness of the benefits of case studies and how to use thema clear understanding of what you need to do them well3 tips for conducting effective interviews, writing up case studies and reworking existing transcriptsSlide25
Eleanor Stanleywww.eleanorstanley.co.uk
uk.linkedin.com/in/eleanorstanley