East Europe 2 We Love Fairs Marketing collaboration started by 1999 joint promotion of trade fairs as the TOOL this is common interest in digital challenges Joint actions ID: 926747
Download Presentation The PPT/PDF document "Hyderabad 2018 1 Central" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Hyderabad 2018
1
Central
East
Europe
Slide22
Slide3We Love Fairs
!
Marketing collaboration started by 1999
– joint promotion of trade fairs as the TOOL
–
this is common interest in digital challenges
Joint actions,
organising
forums, exchange of experience, joint research, joint promotional brochure
Exhibition Knowledge Provider
Joint approach towards education institutions – to better educate the current and future partners, both exhibitors and visitorsExhibitor and organisers’ trainings – how to do it better (a bit of AUMA, FKM, Ernst&Young mixed)
3
Marketing
Research
Education
Slide4We
Love Fairs
!
CENTREX
1
s
t
s
/ pioneering
experiences(events, actions reaching beyond borders)Global 1sts – innovative Joint approach on statistics and audit
(same for a whole Euroregion
)Joint visitor research (
simultaneous in 6 countries)Forum for educational institutions
– for uni lecturers & fair specialistsForum on use of TF research results – for researchers &
fair specialistsCompetition for students on vision of TF future – in EuroregionVIP Card cooperation
Forum on CSR of trade fair organisers
4
Slide5We Love
Fairs!
5
Our
member
from
Brno
Mr.
Vaszko’s company
from Debrecen, Hungary planting
Tree of Knowledge (Gingko
Biloba)
Slide6!!
CENTREX Basics
J
oint
non-profit
organisation
of trade fair ORGANISERS in Central
East
Europe
(voluntary, non-government) - since 1997Idea: to establish exhibition data transparency (to provide correct marketing guide to exhibitors, visitors, public) on trade fair values
Joint statistics concept and praxis – common rules
& statistics audit
Internationally comparable
Joint publication of the statistics – own & in UFI EuroFair Stats
Why these data: exhibitors, visitors, trade fair size – they substantiate market values of exhibitions – to make comparable with said values of other media
competing
I
6
Slide7CENTREX Membership & collaboration
12 members from 6 countries
– the main trade fair
organisers
of the region
R
epresent
ing
approx. 65-80 p.c. of their respective markets
Additional collaboration: beyond membership we extend common rules and conduct statistics audit – additionally
plus 3 countries, 14 organisers – annually 270-300 fairs being auditedInternational, national, regional
Personal contacts, consulting during the visits and audits
Open organisation – if accept, introduce common rules incl.
audit
CENTREX is a member of UFI, partner of Global Exhibition Day
7
Slide8For more info and statistics
2017:
273
fair statistics audited
under CENTREX system
2
548
078
visitors
40 861 exhibitors (incl. 9 283 international)1 493
679
sq.m. total net exhibition space
http://
www.centrexstat.org/index.php/statistics-audit/centrex-statisticsHyderabad 2018
8
Slide9Thank
you
for
your
attention
!
Contact
:
info
@
centrexstat.org
www.centrexstat.org9