Department of Health and Human ServicesCenters for Disease Control and - PDF document

1 Department of Health and Human ServicesC
Department of Health and Human ServicesCenters for Disease Control and Prevention Data DisseminationPresenter’s NamePresenter’s TitleTitle of EventDate of Event Data Dissemination Learning ObjectiveAt the end of the training, you will develop

2 a plan to disseminate data. Specificall
a plan to disseminate data. Specifically, you will:Describe the communication message.Identify the target audience.Select the communication channel to use.Describe how the message will be marketed. Data Dissemination Lesson OverviewImportance of data d

3 isseminationWhat is your role in data di
isseminationWhat is your role in data disseminationsKey components to data dissemination Data Dissemination IMPORTANCE OF DATA DISSEMINATION 4 Data Dissemination What is Dissemination?“The process of communicating information through defined chann

4 els and media in order to reach various
els and media in order to reach various target groups (e.g., national policymakers, researchers, health professionals, or consumers)” Dissemination of Physical Activity Evidence, Programs, Policies, and Surveillance in the International Public Heal

5 th Arena. A. Bauman, D. Nelson, M. Pratt
th Arena. A. Bauman, D. Nelson, M. Pratt, V. Matsudo, S. Schoeppe Data Dissemination What is your role in data dissemination 6 Data Dissemination Purpose of Data DisseminationElicit immediate action Promote behavior changeShare new information or insig

6 htsSolicit support or participationEduca
htsSolicit support or participationEducate about recent findings or accomplishmentsDocument magnitude of health problemJustify program activitiesPrepare for an upcoming intervention or program Data Dissemination KEY COMPONENTS OF DATA DISSEMINATION 8

7 Data Dissemination Key Components of Di
Data Dissemination Key Components of Disseminating DataEstablish communications messageDefine the audienceSelect the communication channelMarket the messageEvaluate the impact Data Dissemination Establish Communications MessageWhat is the objective or

8 purpose of your message?Elicit action?Pr
purpose of your message?Elicit action?Promote behavior change?Solicit supportWhat should be said? 10 Data Dissemination Define the AudienceThe target audience is the group that you hope will both understand and use your information.Determine general in

9 formation about them, such as gender, ap
formation about them, such as gender, approximate age, education Think about what is important to them, what are their beliefs, and what do they fear. Data Dissemination Who is the Audience?Technical DoctorsNursesEpidemiologistsPublic health specialists

10 TechnicalMediaCommunity GroupsPolitician
TechnicalMediaCommunity GroupsPoliticians 12 Data Dissemination Technical vs. NonTechnical AudiencesTechnical/ScientificInterested in the detailsAcademic vocabularyTrust numbersNonTechnicalInterested in the main point(s)Simplified vocabularyVaried unde

11 rstanding of numeric information 13 Dat
rstanding of numeric information 13 Data Dissemination Select Communication Channel 14 Data Dissemination What is a Communication Channel?A communications outlet to share public health messages with a desired audience.Examples include:RadioTVNewspape

12 rMagazineInternet: listservs, websitesBi
rMagazineInternet: listservs, websitesBillboards or public postersFlyers or handoutsAnnouncements at public eventsPublic lectures or speechesSocial mediaClothing Data Dissemination Communication Channel:CharacteristicsReach a wide audienceTarget a speci

13 fic audienceEfficiently use resourcesQui
fic audienceEfficiently use resourcesQuickly share information Get the attention of decisionmakers 16 Data Dissemination Select A Communication ChannelFamiliarize yourself with communications options in the geographic areaThink about the audience that

14 a particular communication channel reach
a particular communication channel reachesDetermine places where your target audience might Consider time and budget constraints 17 Data Dissemination Market the MessageFocus the message by selecting relevant points and explaining who is affected.Prese

15 nt information so that it captures the a
nt information so that it captures the audience’s interest and focuses attention on the Use graphics to effectively make your point. 18 Data Dissemination Writing a Summary ReportSummarize main findings of surveillance dataProvide target audience

16 with an easytoShow trend data to convinc
with an easytoShow trend data to convince audience that health issue is getting worse over timeUse graphics to capture attentionBe simple, clear and direct in your writing Data Dissemination Developing a Fact SheetBe clear about audience and their roleC

17 learly sate purpose of fact sheet up fro
learly sate purpose of fact sheet up frontBe concise and to the pointUse one page only, if possibleUse graphics or other visual imagesConsider a question and answer format Data Dissemination Issue a News ReleaseIncrease interest of your public health to

18 picProvide basic facts about the topicHe
picProvide basic facts about the topicHelp reporters decide whether to cover your topic 21 Data Dissemination Writing a News ReleaseShort, clear, and concise Brief attentionLead paragraph answers main questionsNext paragraph(s) contain(s) supporting in

19 formationInclude contact information and
formationInclude contact information and date### (centered) signals end of news release Data Dissemination Cultural Sensitivity Tailor messages to each cultural or ethnic group or subgroup.Use terms that are familiar and comfortable to your audience.Use

20 humor cautiously.Be aware that some wor
humor cautiously.Be aware that some words may have different meanings in other cultures. Data Dissemination Evaluate the ImpactFocus an evaluation on:Whether surveillance information was communicated to those who needed to have it, andWhether the infor

21 mation had a beneficial effect on the pr
mation had a beneficial effect on the problem(s) of interest. Data Dissemination REVIEW 25 Data Dissemination Review: Questions 1What are the 5 components of data dissemination?Name at least 4 purposes for data dissemination. Data Dissemination Revie

22 w: Answers 1What are the 5 components of
w: Answers 1What are the 5 components of data dissemination?Establishing communications message, defining the audience, selecting the communication channel, marketing the message, evaluating the impact Name at least 4 purposes for data dissemination. El

23 icit immediate action, Promote behavior
icit immediate action, Promote behavior change, Share new information or insights, Solicit support or participation 27 Data Dissemination Review: Questions 3Provide an example of a communications message. What are two examples of target audiences who

24 may need to hear nutrition surveillance
may need to hear nutrition surveillance results for adults ages 40 Data Dissemination Review: Answers 3Provide an example of a communications message. Obesity is a health issue that affects adults and children; people with arthritis can reduce pain an

25 d physical limitations through daily exe
d physical limitations through daily exercise. What are two examples of target audiences who may need to hear nutrition surveillance results for adults ages 40 Health care providers, policy makers, adults ages 40 29 Data Dissemination Review: Questi

26 ons 5Name at least 4 communication chann
ons 5Name at least 4 communication channels. What are some guidelines for selecting a communication Data Dissemination Review: Answers 5Name at least 4 communication channels. News release, speech, brochure, TV, poster, flyers, announcements at public

27 events, social media What are some guide
events, social media What are some guidelines for selecting a communication channel? Familiarize yourself with communication options in the geographic area; think about the audience that a particular communication channel reaches; determine places where

28 your target audience might gather 31
your target audience might gather 31 Data Dissemination Review: Questions 7Name 4 things to keep in mind when writing a fact sheet. Name 4 things to keep in mind when writing a news release. Data Dissemination Review: Answers 7Name 4 things to keep

29 in mind when writing a fact sheet. Be c
in mind when writing a fact sheet. Be clear about audience and their role; clearly sate purpose of fact sheet up front; be concise and to the point; use one page only, if possible; use graphics or other visual images Name 4 things to keep in mind when

30 writing a news release. Be clear and con
writing a news release. Be clear and concise; use a brief attentiongrabbing headline; the lead paragraph should answer the main questions; include contact information and date 33 Data Dissemination Skill AssessmentYou will work with your small group

31 to answer questions about how to dissemi
to answer questions about how to disseminate data.Spend no more than 30 minutes on this Be prepared to share your work with the rest of the class. Data Dissemination Centers for Disease Control and Prevention (CDC). Data Dissemination. Atlanta, Georgia:

32 Centers for Disease Control and Prevent
Centers for Disease Control and Prevention (CDC); 2013. Department of Health and Human ServicesCenters for Disease Control and Prevention For more information please contact Centers for Disease Control and Prevention1600 Clifton Road NE, Atlanta, GA

33 30333Telephone: 1CDCINFO (2324636)/TTY
30333Telephone: 1CDCINFO (2324636)/TTY: 12326348Visit: www.cdc.gov | Contact CDC at: 1INFO or www.cdc.gov/infoThe findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers fo

34 r Disease Control and Prevention. Data D
r Disease Control and Prevention. Data Dissemination Skill AssessmentYou will work with your small group to answions about how to disseminate data.Spend no more than 30 minutes on tBe prepared to share your work with the rest of Data Dissemination Learn

35 ing ObjectiveAt the end of the training,
ing ObjectiveAt the end of the training, you will develop a plan to disseminate data. Specifically, you will: ��2 Department of Health and Human ServicesCenters for Disease Control and Prevention Data DisseminationPresenter’s NamePr

36 esenter’s Title itle of EventDate o
esenter’s Title itle of EventDate of Event Data Dissemination Developing a Fact SheetBe clear about audience and their roleBe concise and to the pointUse one page only, if possibleUse graphics or other visual imagesConsider a question and answer fo