Johnny Lam Randi Wagner Davina Vilaylak Introduction Online piracy is associated with copyright infringement Copyright infringement is defined as unauthorized distribution or use of copyrighted works ID: 366664
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Slide1
A Look at Online Piracy of Movies and Music
Johnny Lam
Randi Wagner
Davina
VilaylakSlide2
Introduction
Online piracy is associated with copyright infringement
Copyright infringement is defined as unauthorized distribution or use of copyrighted works
Opponents use the term online piracy because they see copyright violators as pirates that ravaged shipsProponents use the term to recollect the romanticism of the pirate lifestyle which is the epitome of individual freedom and liberationSlide3
Introduction (cont.)
Online piracy results in:
violation of intellectual property rights in monetary losses artistic and creative development being threatened Opponents argue…there are significant losses in profit music is not only produced by the artist but also support staff such as engineers, designers, etc.Reduces the incentive to produce musicProponents argue…Profit loss is minimalPeople who engage in pirating would not purchase the product anywaysPeople sample music by pirating and purchase CDs if they like it
There has been no substantial and definitive evidence to support either side’s claimSlide4
Introduction (cont.)
Online piracy mainly consists of audio and video content, but it can also include
Software
BooksOther forms of intellectual property Occurs mainly because it is cheaper and more convenient than most legal means Slide5
Introduction (cont.)
Online piracy is possible because of many technological factors
High volume, inexpensive digital storage media
Compression formats allowing files to be downloaded, copied and stored more easilyHigh speed internet allowing for quick transfer of large filesPeer to peer technologyThere are mainly two intermediaries for online piracy: the internet and peer to peer file sharingSlide6
Here are some facts…Slide7
Some more interesting tidbits…Slide8
Recent Online Piracy Legislation
The goal of SOPA & PIPA is to combat foreign websites that engage in counterfeiting and violate copyrights
Stop Online Piracy Act (SOPA)
Allows intellectual property owners to shut down foreign sites that infringe copyrighted worksProtect IP Act (PIPA)Requires companies to block domain names of websitesSlide9
Why did they create SOPA?Slide10Slide11
Piracy of Video Content
One of the most commonly pirated materials are movies and television shows.
Posting a video on the Web that features copyrighted content is illegal, but the practice is still extremely common.
While many companies have taken measures in order to stop piracy, it still continues strongly.Slide12Slide13Slide14
Reasons for Piracy of Video Content
Cost
People often want to share short clips from videos with friends.
People want to edit down movies/TV shows for other creative reasonsSome have otherwise no access to TV show/movieIt’s fairly easy to do and can sometimes yield a profitSlide15
Piracy and the Entertainment Industry
Study on whether or not pirated movies hurt box office performances
Experiment- Using a variety of controls, researchers compared ticket sales before and after
BitTorrentResearchers most interested in seeing the effect of release lag on ticket salesResult- They found that the greater the lag in the release of the film, the more piracy occurred, and the film would lose moneyScience fiction/action movies pirated the most Impatience and piracySlide16
Piracy and the Entertainment Industry
A report on the study also mentioned the effect on television studios
NBC- removed its content from iTunes after being unable to settle a contract with Apple
Shortly afterward, NBC shows became much more frequently piratedThe study cites that piracy often occurs when there is no other alternative to viewing the contentSlide17
Piracy and the Entertainment Industry
An article from Forbes.com suggests that the entertainment industry might in fact be exaggerating about the effect of piracy.
The article suggests there is no clear link between fewer sales and the amount of piracy
It is also noted that, typically, the most pirated movies are also the highest performing at the box officeSlide18
Strategies to Combat Piracy
SOPA/PIPA
Designed to stop websites from allowing users to post copyrighted material
Seen as a threat to sites like YouTube and FacebookYouTube “copyright school” Interestingly, YouTube has set up a class of sorts where those who repeatedly pirate content will become educated in the law to hopefully change their ways Regardless, if a user is reported for piracy three times, their account is suspendedSlide19
Strategies to Combat Piracy
An L.A. Times article also mentions how YouTube searches out its piracy violators.
By having companies submit large sections of their work (movies or television shows), bots can search through the uploaded YouTube videos for content that is too similar to source material
It is also considered a felony to record in a movie theater.Slide20
Audio Piracy
While piracy of audio is little compared to the piracy of movies and television shows.
It is still a step in showing how piracy evolved from just music to many other types of digital media.Slide21
History of Audio Piracy(Before the Internet)
It was easy to catch people with physical evidence when it became detected.
1976, Copyright Revision Act made infringement of copyright for commercial or private financial gain illegal.
1982, it became a felony.And in 1992, the stakes went up to 5 yrs in prison and $250,000 for individuals and $500,000 for organizations.Slide22
History Cont’d(After the Internet)
The first real threat to the both the music and music industry were the combination of the MP3 and the Internet.
MP3 (MPEG-1, Layer 3) is a compression/ decompression format that enabled users to download from CDs, or share recordings w/ friends online.
While not the only recording tool out there it was the first noticeable one.Slide23
Napster
Opened in 1999 as song copying service.
Had < 50 million users a year later.
A survey said that 3000 out of 4000 students used Napster at least once a month.Many people thought that the success of Napster was the finish of copyright.Sued by 18 companies for copyright infringement. Slide24
Strategies to C
ombat Piracy
With the threat of the MP3, all record labels were encouraged to engage in learning about the development to minimize potential damage from this disruptive technology.
The companies must accept the changing environment and use the technology to their advantage while safeguarding their copyrights.Slide25
iTunes
Pros
Do not need to pay for costs of disks and its packaging.
Makes use of current online technology.ConsMakes it easier to download easily and send it to others.Slide26Slide27
Conclusion
Online piracy is very hard to stop, and stopping the internet’s growth is almost impossible.
Corporations will have to deal with the new technology by adapting to it and using it to
their advantage.Slide28
The End
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References