Welcome To KFC PRESENTATION MShahbaz Maraj Roll26 MAhsan Roll80 Alia Mehmood Roll82 MAfzal Roll73 Adnan Ashfaq Roll22 Group Members KFC History One man operation Starts in 1930 by ID: 472163
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Prepared by Humayun KhalidSlide2Slide3
Welcome
To KFC PRESENTATIONSlide4
M.Shahbaz Maraj
Roll#26
M.Ahsan Roll#80
Alia
Mehmood
Roll#82M.Afzal Roll#73Adnan Ashfaq Roll#22
Group MembersSlide5
KFC
History
One man operation
Starts in 1930 by
Harland Sanders
the founder of KFC
Named as the dining area "Sanders Court & Cafe."In 1939 "Sanders Court & Café” was rebuilt named as KFC.In 1960, 190 KFC franchisees and 400 franchise units in the U.S. and Canada.
Cupola
.
“The KFC business in Pakistan will be a part of this entity,” stated the Cupola Group.Cupola holds the master franchise rights to operate KFC in Pakistan since1999. Slide6
KFC in Pakistan
63
outlets working in
Pakistan
North Region including Lahore, Rawalpindi and Islamabad (Punjab).
South Region including Karachi and Hyderabad (interior Sindh).
http://www.kfcpakistan.comSlide7
Departments of KFC
Marketing Department
Finance Department
Operation Department
HRM Department
Quality Control
DepartmentSlide8
Marketing
Department
All Planning tools for marketing
Under Marketing Manager
Use of 4 P’s (Product, Price, Place, Promotion) and Extended P’s (Physical Evidence, People and Process)
Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing.
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Finance
Department
P
rovides close support the business manager on the financial implication of business strategies.
All final accounts of business transactions.
Finance Department analysis the business results and prepares the monthly and quarterly review of business operations.
Prepared by Humayun KhalidSlide10
Operation Department
Under Operation Manager.
Following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint Handling of the customers Daily order to procurement Department Day to day demand forecasting
Daily lectures to crew people
Trained the employeesSlide11
HRM
Department
Under HRM Manager
T
o
provide highly qualified and competent
employees to organization.Reviewing application formInterviewing applicantsInducting new employeesAppraising employees performance
Make a decision about the employees training
Provide a career advice to subordinates
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Quality Control Department
Under Quality Manager
M
onitoring the quality weight, strength, consistency, color, taste, reliability, finish.
Differentiate the organization from the competitorsNo compromise on quality standards
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Planning
First pillar
Strategic Plans
I
ncrease
its market worth value of the market and its market share.Operational Plans Include launching of a new product to change or innovate its product line for the customers.Slide14
Planning objectives
To expend our organization in all over the Pakistan.
To create and build superior quality for our customers.
To follow Marketing Mix Strategies.
To Generate Superior financial return for KFC and KFC’s employees.
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Menu Plans
KFC offers different types of products
Mighty Zinger
Zinger Burger
Chicken burger
Chicken Mania etc..Slide16
Marketing Mix Plans
Four P’s of Marketing Mix
Product
Price
Place
Promotion
Customers comes again on batter service
Prepared by
Humayun
KhalidSlide17
Reward System
Employees are motivated.
KFC also reward their employees in terms of promotion, incentive, payoff free meals depending on the level of the employee and how much they perform their job well.
Bounces are given to the employees on the basis of "My growth body" points. If the person has 5 points he or she can get benefits in term of financial bonuses.
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HR manager control all activities into following ways
Feed forward control
Feedback control
Concurrent control
External control
Employee discipline system
Financial controlPurchasing control
Inventory control
Statistical control
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Feedback Control
Done by the supervisor of the branch or the assistant manager.
Through comment cards, general interviews of employees about KFC management behavior and other related issues.
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Questions and Answers.
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Thank You!
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So it’s the time to decide which one you would choose!!!
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OR
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ALLAH HAFIZ
Prepared by Humayun Khalid