What is rhetoric Rhetorical Analysis The study of effective speaking and in order to persuade What is rhetorical analysis Rhetorical Analysis What its ID: 620264
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Slide1
Rhetorical AnalysisSlide2
What is rhetoric?
Rhetorical Analysis
The study of effective speaking
_______________
and _________________
in order to persuadeSlide3
What is rhetorical analysis?
Rhetorical Analysis
What it’s
NOT
:
A
_________________
of
a literary or scholarly work
It
IS
:
Requiring you to apply your critical reading skills in
order
to “_________________________”
a text
The goal is to articulate
_________
the author writes to achieve their purpose, reach their audience, argue their position, and establish their persona. Slide4
In literary analysis, you are analyzing a different set of literary elements that help to shape the story’s
______________
or
__________________.CharacterizationPlot
Setting
Simile, metaphor, personification
In a rhetorical analysis, we are examining the author’s
________________ for writing the piece in the first place and the argument he or she is trying to makeSome of the same devices are examined (as well as new ones)—but for different reasonsInstead of shaping the story, we look at how these devices ___________________________________________.
How does this differ from literary analysis?Slide5
After reading “Letter from Birmingham Jail” by Martin Luther King, Jr., write an essay in which you describe the rhetorical purpose of the letter and analyze its stylistic, narrative, and persuasive devices.
Sample Rhetorical Analysis PromptSlide6
How do I analyze rhetoric?
Rhetorical Analysis
Analyze the strategies the author uses to achieve his or her
_____________ or ____________
of writing their piece
Different authors have different goals
As a result, they will use different writing
__________________ to achieve those goals.Slide7
Step #1
Rhetorical Analysis
Read the article carefully and
__________________ what
you have read.
Use a highlighter to identify key passages or important factsSlide8
Step #2: Rhetorical Analysis Questions
Rhetorical Analysis
1. What is the author’s
________________
or overall argument that he or she is presenting?
2.
What is the writer’s
_______________
(to inform, to persuade, to instruct, to criticize)?3. Who is the author’s intended __________________
?
4. How does the author arrange his or her ideas? (Chronologically? Cause/effect? Problem/solution?)Slide9
Step #2: Rhetorical Analysis Questions
Rhetorical Analysis
5. How does the writer use
_________________?
(Word choice, arrangement, accuracy, formal vs. informal, technical vs. slang)
6.
Does the writer use
___________________?
Quotations? Why?
7. Are important terms
____________________?
8. What is the sentence structure of text? (Are there fragments, run-ons? Is it declarative, imperative, exclamatory? What effect does this have?
9. Does the writer use
_________________________
to create an effect? (Italics, underlining, parentheses? Which ones are used and how?Slide10
Step #3: The ultimate question
Rhetorical Analysis
Once you have answered these questions, you must be able to answer the following question:
__________ does
the author choose to write the way he or she does?
What
________________
does it produce?
Why would that effect be important to the writer?How might it help him or her accomplish their goals for the piece?Slide11
The goal of any rhetorical analysis is to:
Demonstrate
your
_________________________ of how the piece communicates message and meaningHow is this done?Break down the piece into parts
Look at how each part works together to contribute to the overall argument
GoalsSlide12
Whenever humans communicate with other humans, they seek to elicit any number of responses ranging from understanding to emotional reaction to agreement to enlightenment or any one of almost limitless reactions.
You aren’t
____________________________________
when you are conducting your analysisYou are looking at HOW the author accomplishes his goal for writing the piece
You then choose a few of these methods to analyze and prove through textual examples
“Everything is an
______________”Slide13
You will explore all four elements using a PAPA square:
What does that mean for me?
Audience:
Who is the intended
audience?
Purpose:
What is the purpose of this piece?
Argument:
What is the thesis? Is it
stated or implied?
Persona
: What public image is the writer giving?
How does author establish this?
How does author establish this?
How does author establish this?
How does author establish this?Slide14
Authors have specific purposes that guide their actions in communicating; what to write, how to write it
An author’s purpose in communicating could be to instruct, persuade, inform, entertain, educate, startle, excite, sadden, enlighten, punish, console, etc.
Authors have specific attitudes, which affect what and how they communicate
The attitude is the emotion the author communicates.
Consider if an author communicates with a flippant attitude as opposed to a serious attitude, or with drama as opposed to comedy, or calmly as opposed to excitedly
Any of these attitudes could either help or hinder authors in their efforts to communicate depending on the other factors in any given rhetorical situation.
Author’s
_________________Slide15
Specific backgrounds affect the nature of an author’s communication
Many factors affect authors’
________________________.
Age
personal experience
Gender
Location
Ethnicity
political beliefsParentsPeerslevel of educationAuthors’ backgrounds affect what authors assume about the world, their audiences, what and how they communicate, and the context in which they communicate.Author’s Purpose (con’t.)Slide16
Like authors, audiences are unavoidably human beings whose particular activities are also affected by specific purposes, specific attitudes, and specific backgrounds.
Audiences also have
A purpose for reading, listening, viewing, etc.
Attitudes they possess while readingBackgrounds that influence them
____________________Slide17
The persona can be separate distinct from the author
It is the
_______________
chosen by the author for a particular artistic purpose. The persona may be a character in the work or merely an unnamed narrator; but, insofar as the manner and style of expression in the work exhibit taste, prejudice, emotion, or other characteristics of a human personality, the work may be said to be in the voice of a persona.
__________________Slide18
An
author’s argument
is the opinion or belief that he or she wants to persuade readers to believe
How do you discover the argument?Locate the thesis, whether it is directly stated or implied.What are the author’s assumptions? What is he or she taking for granted?What kind of support is being used? Is it relevant to the argument?
Is the author biased?
______________________Slide19
In the center of the PAPA square, you will make note of the types of arguments and devices used to persuade”
Ethos
Pathos
LogosRhetorical devicesLiterary devices
How does the author establish all four?