Unit 1 The Nature of Fashion FASHION INVOLVES The clothes we wear The dances we dance The cars we drive The way we cut our hair The Nature of Fashion Fashion the style or styles of clothing and accessories worn at a particular time by a particular group of people ID: 678296
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Slide1
The Nature of FashionUnit 1Slide2
The Nature of FashionFASHION INVOLVES:The clothes we wear The dances we danceThe cars we drive
The way we cut our hairSlide3Slide4Slide5Slide6Slide7
The Nature of FashionFashion – the style or styles of clothing and accessories worn at a particular time by a particular group of people.FASHION CONVEYS A MESSAGESlide8
The Nature of FashionCustomer – Potential purchaser of goodsConsumer – user of goods or servicesSlide9
The Nature of FashionConsumers decide what the fashions will be by accepting or rejecting the styles that are offered.Slide10
The Nature of FashionStyle – is the a characteristic or distinctive appearance of a garment – the combination of features that makes it unique and different from other garments.
T-shirt
vs. silk blouseSlide11
The Nature of FashionSome people adopt a style that becomes their own personal style.Slide12
The Nature of FashionSome styles are period styles:Early 1900’s GIBSON
GIRL
1920’s
FLAPPER ERASlide13
The Nature of FashionFashion is a style that gains some popular acceptance. It remains a fashion only as long as it is accepted.Slide14
The Nature of FashionHigh Fashion - Those styles or designs accepted by a limited group of fashion leaders – the elite who are the first to accept fashion change Haute–couture
– (oat-koo-tour) french
term for high
fashionSlide15Slide16
The Nature of FashionMass fashion or volume fashion – consists of styles that are widely accepted.Moderate to low pricesSlide17
The Nature of FashionDESIGN – A specific version or variation of a style
Ex. Style – sweatshirt
Design – neckline, pocketsSlide18
The Nature of FashionTo identify the different designs, retailers assign it a style number or number
https://thedomesticdiva.wordpress.com/2008/06/16/issuing-style-numbers-when-you-start-a-new-clothing-line/
Issuing Style Numbers When You Start a New Clothing LineSlide19
The Nature of FashionTASTE – refers to prevailing opinion of what is and what is not attractive and appropriate for a given occasion.Timing plays a part in what is considered good or bad tasteSlide20
The Nature of FashionFASHION HAS A CYCLICAL COURSE!!!Rise Stage – daring and dubiousCulmination stage – gradually accepted, widely acceptedDecline stage – gradually discarded
Slide21
The Nature of FashionClassic: Ex Chanel suit, blazers, turtlenecks, loafers, overalls
CLASSIC – is a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time.Slide22
Famous ClassicsSlide23
The Nature of FashionFAD – a short lived fashionMOST FADS COME AND GO IN A SINGLE SEASON
Ex Punk hair do Nehru collarSlide24
The Nature of FashionFOUR COMPONENTS OF FASHION:SilhouetteDetailsTextureColorSlide25Slide26
The 1st Component of FashionSilhouette – overall outline or contour
3 BASIC FORMSStraight or tubular
Bell-shaped or bouffant
Bustle or
backfullnessSlide27Slide28Slide29Slide30
The 2nd Component of FashionDETAILS – the individual elements that gives a silhouette its form or shape. These include trimmings, skirt, and pant length and width, shoulder, waist and sleeve treatmentSlide31
Short
Skirt
Long
SkirtSlide32
Classic
Cut
Slim
CutSlide33
Skinny
Jeans
Boot
leg
JeansSlide34
The 3rd Component of FashionTEXTURE – the look and feel of material
Chiffon
Corduroy
Leather
SuedeSlide35
Chiffon
LeatherSlide36
The 4th Component of FashionCOLOR – Major consideration for apparel selection, advertising, packaging and store decorSlide37
Spring Fashion
Week 2015Slide38
Principles of FashionConsumers establish fashions by accepting or rejecting the styles offered.Slide39
Principles of FashionFashions are not based on price.Successful fashions are found at every price level; not just expensive onesSlide40
Principles of FashionFashions are evolutionary not revolutionaryFashion change comes as a result of gradual movements from one season to the next.Slide41
Principles of FashionNo amount of sales promotion can change the direction in which fashions are movingEx Women stopped wearing fashionable hats in the 1960’sSlide42
Principles of FashionAll fashions end in excess.
Ex 18th century hoopskirts ballooned out over 8 feet wide.Slide43
Principles of FashionMarketing of apparel and accessories to the ultimate consumer.
Marketing – a total system of business activities designed to plan, price, promote and place
(distribute) products and services to present and potential customers
.
THE 4 P’SSlide44
Principles of FashionFashion Business – any business concerned with fashion goods or services.Slide45
What jobs can you think of in
the Fashion
Industry
?