Burundi Red Cross Society Mobile cinema training June 2014 What is beneficiary communications Being accountable to our beneficiaries Bad news is better than no news More effective and efficient programmes ID: 1039883
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1. The Red Cross Mobile CinemaBurundi Red Cross SocietyMobile cinema trainingJune 2014
2. What is beneficiary communications?Being accountable to our beneficiariesBad news is better than no newsMore effective and efficient programmesIt saves livesNot new – BC is about better dissemination of information & improved 2-way communication with people
3. What is mobile cinema?Launched in Burundi in November 2013 in 4 districtsBujumbura Mairie & Rural, Cibitoke and BururiUsed for cholera & malaria preventionHygiene promotion activities – hand washing, songs for making oral rehydration, bed net hangingReached 6000 people by the end of January 2014 Used as part of the flood response in Bujumbura
4. What is mobile cinema?Visits schools and communitiesShort cartoon on cholera or malaria preventionIncludes a debate with community – what do they know? What are their issuesQuestion and answer sessionDistribute soap and leafletsActivity takes 1 to 1.5 hoursAlso launched in RwandaUsed in Sierra Leone to respond to the cholera outbreak
5. Mobile Cinema – Media filmShow film from Sierra Leone
6. The mobile cinema showHand out copies of the mobile cinema malaria and cholera programme from BurundiGo through each section with participantsMusic & welcome (10mins)Pre-test session with the audience (20mins)Q.1 What is cholera? Q2. How do you stop cholera? Q.3. How can you make water safe to drink? Q.4. What are the issues in your community relating to cholera?Q.5. If you have no latrines, what are the safe option? Hand-washing game and demonstration (5mins)SSS song (5mins)Signs & symptoms (5mins)Screening of film (5mins)
7. Why use mobile cinema?Can be used to educate on any topic Can be used to collect feedback – what do people know & think?Can be used to spark community actionGood entry point for health, WATSAN, DM activitiesParticipatory& fun – so supports learningReach large numbers of people at one time
8. Why use mobile cinema?Prevention activityBut can be scaled up in emergenciesClear role for the Collines to be involvedWorks well in schools as a peer education & youth activityFits Burundi’s oral traditionsCould be income generating – hold film nights in the branchSuccessful pilot in 4 branches – now rolling out
9. The impact in Sierra LeoneVisited 57 schools & 67 communities in 4 months47,000 people attended country-wideEach branch given their own kit and have reached 10,000 people17,000 bars of soap and 8500 leaflets handed outAnswered 500 community questionsGave valuable insight to community beliefs and knowledge
10. The impact of the mobile cinema20% increase in knowledge on causes of cholera22% increase in knowledge on preventing cholera21% increase in hand washing knowledge28% increase in knowledge on safe water
11. The impact of the mobile cinema95% reduction in people who think defecation in rivers or the open is safeBiggest community issues are lack of latrines, clean water and a dirty environmentIncrease of 32% who can give the new SSS recipeCommon questions – what…how…why?
12. What is the plan in Burundi?Cinema equipment already provided to 4 branchesCibitoke, Bururi, Bujumbura Rural and Bujumbura MarieNow equipment supplied to 4 new branchesMakamba, Bubanza, Mwaro, MuramyvaEach branch will deliver the cinema 3 times per monthVisiting one schools and communities – both in one day Films provided in Kirundi on cholera & malariaFocus on link between cholera and dirty waterWill use the house hold water treatment manual
13. Materials providedFilms on malaria treatment, use of bed nets, and cholera prevention in KirundiEquipment (projector, screen, speakers, microphones, small generator, 4-track mixer, amplifier, DVD player, additional materials eg lighting, cabling, stabilizer etc)Leaflets on house hold water treatment & malariaSoapPromotional bannerFunds for fuel, per diemSmart phones for monitoringTraining on how to run mobile cinema!
14. Questions?