climate change Nikola Perovi c PhD Programme Manager Main challenges Meaning Fields of innovation Reduce Which factors could be reduced below an industry average costs delivery ID: 800035
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Slide1
Eco-certification as
a response to climate changeNikola Perovic, PhD, Programme Manager
Slide2Main
challengesMeaning
Fields
of innovation
ReduceWhich factors could be reduced below an industry average? -costs-delivery termCreateWhat new could be offered to market-promotion of healthy styles-eco-brand-eco-packagingIncreaseWhich factors could be increased above an industry average?-organoleptics-quality-power of brandEliminateWhich common factors could be eliminated?-boring packaging-snobbism in consumption
The key of green economy is in creation of added value
Source
: Ad
opted from
:
Mary Pugh & Richard Fletcher(
2002)
,
Australasian Marketing Journal 10 (3)
Slide3Eco-certification:
Germany's Blue Angel program (1978)The Swan (Nordic Eco labeling)Environmental Choice (Canada 1988)Eco Mark (Japan 1989)Green Seal (US 1990)Eco-Mark (India 1991) Eco-label (EU 1993
)
Slide4Eco-certification in tourism:
C02 emission reduction through increased energy efficiency“Greener region”Improved image of
tourist
destination
Slide5Benefits of eco-certification
:At the supply side: reduced business costs from increased efficiency At the demand side: tourists appreciate added value and are ready to pay more 20-40%
Slide6Eco-label:
90 parameters29 compulsory61 facultative
Slide7Certification fields
:EnergyWaterManagementWasteCleaning and disinfection materials Other services