1 MISSION RampD coalition of media buyers and sellers collaborating to innovate in M ethods to measure and compare crossplatform audiences B ring more granular measurement to TV 2 MEMBERS ID: 799226
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Slide1
Jane Clarke
| CEO, Managing Director
1
Slide2MISSION
R&D coalition of media buyers and sellers collaborating to innovate in:Methods to measure and compare cross-platform audiencesBring more granular measurement to TV
2
Slide3MEMBERS
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Slide44
Plan
Measure
Exposure
Evaluate
Consumer-centric usage across all media by time for any target
Unduplicated reach & frequency across media
Cross-media content and ad ratings
Understand KPIs of cross-platform campaigns and impact of each media
ROADMAP
Slide5RECENT ACCOMPLISHMENTS
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Kantar Media’s audio watermarking technology selected for next step in SMPTE standardization for Open Binding of Ad-ID, EIDR, Time Codes and Station IDs to Video -- a project launched and financially supported by CIMM
Slide6RECENT ACCOMPLISHMENTS
6
Collaborated
with 4A’s Media Measurement Task Force
on Whitepaper: “Current
Practices
in
Attribution and ROI
Analysis”
Slide7RECENT ACCOMPLISHMENTS
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Produced Whitepaper on Best Practices in Cross-Platform Identity Measurement – Adapted for article in ARF’s Journal of Advertising Research (JAR)
Slide8RECENT ACCOMPLISHMENTS
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Completed
Phase 1
of
Complete Cross-Platform Measurement for Kids &
Teens with
RealityMine
and TiVo
Slide92017 INITIATIVES
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Measure Kids & Teens’ Cross-Media Usage with
RealityMine
, TiVo &
TVision
Insights
Complete SMPTE Standardization of Kantar’s Watermark to Bind Ad-ID/EIDR to TV/Video
Refine Cross-Media Measurement Solutions from Existing Providers:
Combine Smart TV and STB Data
Analyze “Router Meter” Data
Support MRC’s Digital and Cross-Media Measurement Standards
Drive Innovation in ROI Measurement
Slide10SUMMIT PACKET
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2017 Update: CIMM Measurement Manifesto
Update of our comparison chart of cross-media solutions from Nielsen, comScore and Symphony Advanced Media
JAR Article on “Best Practices in Cross-Device and Cross Channel Identity Measurement”
Bios for Summit presenters
Press announcements
Agenda
Slide11Jane Clarke
| CEO, Managing Director
www.cimm-us.org
@CIMM_NEWS
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