Dec 8 2018 The What The Who My Experience The Why Why Pitch For Capital My Opinion Why Investors Invest Types of Investors State amp SEC Rules The How Pre Pitch Planning The Story ID: 782050
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Slide1
Pitch!
Dan Gudema
Boca Raton, FL
Dec 8, 2018
Slide2The What
The Who - My Experience
The Why - Why Pitch For Capital? My Opinion
Why Investors Invest
Types of Investors
State & SEC Rules
The How – Pre Pitch Planning
The Story
The Where
Simplicity
The Slides
I’ll Call You! – Post Pitch Planning
Contact Info
Slide3The Who
Studied Comp
Sci
at U of Maryland
Worked at Bell Atlantic Mobile (Verizon)
Ecommerce, Tech, Programmer, Marketer
Several Startups: Pre-Dating.com
StartupPOP
: 27 Pitch Events, 300 Tech Pitches
5 Books on Tech (Pitch…)
I Am Taking A Small Software Company Public Right Now.
Slide4The Why
Why Pitch? Why You Should Not!
Do You Really Need Capital?
Expectations
Time & Energy
“Perfection Is The Enemy Of Greatness”
Consider All The Alternatives
Bootstrapping,
CrowdFunding
,
PreSelling
, Bank, SBA & Government Loans, University & Gov. Programs!
Are You Prepared For Disappointment?
Slide5Why Investors Invest (my opinion)
By Far The Person (History of Success)
Where You Are Located
The Industry (Margins, Etc.)
The Synergies With Another Investment
The Return Or Financial Opportunity
The Team Involved
The Investor’s Personal Likes
The Hype
The Idea
Do You Now Understand How Stupid Investors Can Be?
Slide6Types Of Investors
Yourself
Friends & Family
Should Not Be Related To You, Not Your Friends & Typically
Unsophisticated.
Angel Investors & Family Office (sophisticated)
Corporate Investors (sophisticated)
Venture Capital (sophisticated)
Public Investors (Shareholders)
Slide7State & SEC Rules
Investors: Accredited vs. Unaccredited
Have you created a business? Inc. vs. LLC vs. S
Crowdfunding
vs. Equity
Crowdfunding
.
Do you know the difference between a
Reg
D,
Reg
A,
Reg
A+?
Before you accept any capital, you need to have an investors signoff legally they know they can lose their money… If not is can be a legal issue. It happens every day.
Slide8The How
Pre Pitch Planning
You need to have something to show…
prototype, a diagram, pitch deck, exec summary, business plan, and possibly a pro forma or cap table.
Do you know the language of Capital?
Can you answer the tough questions?
How much does it cost
to sell
,
to build
?
Where
will it be made?
Who are the
team members
?
Milestones
. Where are you at in the overall process?
How much
capital
do you need right now?
What are you willing to
give up for that capital
?
What is your
valuation
?
What is your
Exit Strategy
? Is there one?
Slide9The Story & Emotion
Every Great Product Has A Story!
Investors Love Stories.
How I Came Up With The Idea?
What Did You Overcome To Get Where You Are?
Best Pitch I’ve Seen The Startup Guy Cried!
Believability, Likeability and Succeeding.
Hands Gestures, Looking At Judges, Smiling, Making A Joke!,
Are You Someone They Want To Work With?
Slide10The Where
1 tech pitch event a month somewhere in South Florida.
SupX
,
StartupPOP
, Palm Beach Tech, Tech Runway,
LaunchPad
,
RokrLabs
,
DeckSmarter
, Unbound, Emerge Americas, Fat Cats, Alan Stone, Miami Innovation Fund, New World Angels and others. Even Citrix and Kaplan Take Pitches!
Most Important: Networks:
Who Do You Know
?
Introductions are everything, CEO Space.
Leave Our Area: Florida Venture Fund,
Tamiami
II, NYC, Silicon Valley, Tech Crunch, etc.
Where to Start:
Crunchbase.com
!
Slide11Simplicity
10-20-30 Rule
Less Is More
Do Not Teach Investors Tech!
Once They Get It, They’ve Got It!
Don’t Oversell It. Remember They Got It!
Only 1 Slide On Idea/Tech! Yes, They Got It!
They Want A Business Man Not A Tech Man!
Slide12The Slides
Title, Name, Company
The Problem/ Solution
Value Proposition
Why Is This Different?
The Opportunity
The Team
Traction/Milestones
The Market
Competition
Go
To
Market Plan
Our Events Are 4 Slides, 3 Minutes…
Most Are 10 to 15 Slides, 20 Min.
Slide13I’ll Call You!
Post Pitch Planning
“Fundable” Ideas Get Funded.
I had an investor call me this past Monday about our Public Deal before I called him…
Best to wow them.
I am not great at selling, but if you are, it is ALL About Selling.
Be Prepared: If you have your prospectus ready, they will want to take a look at it.
Slide14Contact Info
Get on our email at
http://www.startuppop.com
Join our
Meetup
– Boca Raton
StartupPOP
Email me at
dgudema@gmail.com
Call me at 786-201-5123
Follow me on Twitter @
dgudema
Follow me on
Linkedin
“Dan Gudema”. I write 2-3 articles a month.
Have a Great Day!