Training Objectives Certify you to teach Increase your confidence Introduce teaching tools Show you the NxLeveL system Offer you a business model Enjoy our time together Day One Agenda Welcome amp Introductions ID: 781605
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Slide1
Instructor Certification Training
Slide2Training Objectives
Certify you to teach
Increase your confidence
Introduce teaching tools
Show you the NxLeveL system
Offer you a business model
Enjoy our time together!
Slide3Day One Agenda
Welcome & Introductions
About NxLeveL
NxLeveL Course Overview
The Art of Teaching Adults
In-Depth Course Analysis
CoLTs
NxLeveL Website Resources
Q&A, Day One Wrap Up
Slide4Day Two Agenda
Each new instructor will make a 5-10 minute presentation using the NxLeveL materials.
Find out how easy it is to use the NxLeveL Instructor’s Manual.
Demonstrate presentation and facilitation skills.
Demonstrate how to teach adult learners.
Demonstrate tips and techniques.
Receive feedback from other instructors and Master Trainers.
Slide5Class Procedures
Please silence your cell phones.
Treat text messages like phone calls.
We’ll break every couple of hours or so.
This is a collaborative effort.
Student-Lead Discussions
Reflection and Experience
Immediate gratification.
Slide61. Introductions
Slide7About you…
name
Organization
Education
Experience
Teaching
Slide8NxLeveL Instructors should be…
People who value education
Business counselors/consultants
Experienced instructors
Experienced entrepreneurs
People who enjoy teaching adult learners
Slide9About me…
B.S. Finance, MBA, MED
Small Business Owner
SBDC Regional and State Director
ASBDC Accreditation Committee Member
Certified NxLeveL® Instructor
NxLeveL® Master Trainer
Publisher, Managing Editor and Author
President and CEO of NxLeveL®
Slide10The Importance of what we’re doing!
“The dreams we build and the life we lead sometimes differ by staggering amounts. This need not be.
We can reduce that gap
and build a life which accords quite closely to our dreams.”
On becoming an educated person
By Dr. Virginia Voeks
Slide11NxLeveL Opportunities…
Educational tools
a proven business Model
Distinction in the Market
Successful marketing strategies
National Affiliation
Slide122. About NxLeveL…
Slide13History of NxLeveL
Founded in 1993
University of Colorado (WEN)
Sponsored by the US West Foundation
Originally 14 western states
18 curriculum writers
Tested and updated from the NxLeveL Training Network (NTN)
Slide14NxLeveL Training Network
48 states, Alaska, Hawaii, American Samoa, Virgin Islands, Puerto Rico, Canada, Mexico
Hundreds of communities
Numerous host organization
Thousands of Certified Instructors
Master Trainers
State Administrators
NxLeveL Belongs to you!
Slide15NxLeveL Partnerships
Slide16Vision Statement
“To help people better their lives through entrepreneurial education and small business ownership.”
Michael C. Finnerty
Slide17Diagnostic Assessment
What’s going on in your region?
Slide18Participant Profile
Age
Gender
Income
Education
Pre-Venture, Start-Up, Existing
Start-Up Capital
The Next American Frontier
Slide19Economic Outlook!
Housing
Home Sales
Housing Starts
Vacancies
Business
Retail/Wholesale/Mfg.
Small vs. Large
Employment
Major Employers
Unemployment Rates
Jobs
Job Market
Job Creation
Layoffs
Slide20Optimism!
“As part of the
30
th
-anniversary issue
,
Inc.
asked Jim Collins, author of
Good to Great
and
Built to Last
, what we might expect in the next 30 years. His answer: uncertainty, chaos, turbulence, and risk. In other words, it’s not a bad time to be an entrepreneur.”
Slide21Small business will lead the way!
- Access to Education
- Access to Capital
- Hiring Incentives
- Reduce Taxes
- Reduce Healthcare Costs
Slide223. NxLeveL Course Overview!
Slide23NxLeveL Training Products
Slide24“Get the Buzz on Biz”
Being an Entrepreneur
Mind Your Own Business
Be a Legal Eagle
E-Commerce
Researching Your Idea
Big Time Marketing
Building Your Business
Accounting
Managing Your Cash
Show Me the Money
Ready, Set, Charge!
Slide25Micro-Entrepreneur
“Business Plan Basics”
Keys to Your Business Success
Assessing Your Business Idea
Business Planning
The Marketing Plan
Government Regulations
Management
Market Analysis
Product and Price
Placement and Promotion
E-Commerce
Selling Success
Where’s the Cash
Managing the Money
Financial Tips and Tools
Bringing it All Together
Slide26Start-Up Sessions
Intro-Are You Entrepreneurial Material?
Developing Your Business Concept
Business Start-up Options (1)
Business Start-up Options (2)
Business Fundamentals
Testing the Idea: Market Research & Analysis
Getting to the Market: Marketing Strategies
Understanding Budgets & Financials
Raising Money
Getting Started & Managing the Future
Slide27Entrepreneur Sessions
Introduction, Overview & Entrepreneurship
Planning and Research
Organizational Matters
Marketing Analysis
Marketing Strategies
Financial Overview – Books and Records
Managing Your Money - Budgets and Assumptions
Managing Your Money - Cash Flow Projections
Managing Your Money -Understanding and Using Financial Statements
Financing Your Business -Alternative Sources of Money
Green Business Opportunities Environmental Solutions
Your Business Future - Managing Growth
Slide28“Tilling the Soil”
Take Stock in Your Resources
Basic Equipment
The Legal Terrain
Manage from the Ground Up
Plant It, Grow It, Market It
Reap the Benefits
Get Your Budget in Line
Analyze These: Cash Flow and Financial Statements
Cultivate Your Money Resources
Harvest Your Future
Slide29The Science of Signage
The Effectiveness of Signage
Signage, Laws, and Community Standards
Elements of Design
Working with Designers and Manufacturers
Slide30Going Green
Why Go Green?
Is It Feasible?
Saving Money, Saving Resources
Pollution Prevention
Product Design and Redesign
Green Branding and Marketing
Exporting Green Products
Finding Money, Getting Help
Staying Green
Your NxLeveL Green Action Plan
Slide31Money Matters
Don’t Wait – Start Now!
Setting Financial Goals.
Personal Financial Statements.
Understanding Credit~ Your Past, Your Future.
Debt ~ Is It Right for You?
Linking Personal Money Mgt. w/ Your Business Finances.
Need to Borrow for Your Business? What to Expect
Take Action Today!
Slide32NxLeveL in Spanish
Slide33Digital Books Available
Slide34NxLeveL On-Line
Introduction, Overview & Entrepreneurship
Planning and Research
Organizational Matters
Marketing Analysis
Marketing Strategies
Financial Overview – Books and Records
Managing Your Money - Budgets and Assumptions
Managing Your Money - Cash Flow Projections
Understanding and Using Financials
Financing Your Business - Money Sources
The Deal Making Process – Negotiation
Your Business Future - Managing Growth
Slide35Which Product Works Best for You?
Slide36Here’s what we’re working on for 2010!
Green Certification
SEO
Supplements
NxLeveL
Mktg & Grant
On-Line
Certification
Slide37Why Write a Business Plan?
Slide38Business Plan Articles
“Do Start-Ups Really Need Formal Business Plans?”
“Research Roundup: Writing a Plan.”
Slide39The rationale for writing a Business Plan…
Success requires planning
Planning involves tactics and strategies
Students become strategic thinkers
Slide40The rationale for writing a Business Plan
…
Debt Financing
Slide41How long does it take to write a Business Plan?
2 Weeks?
3 Weeks?
4 Weeks?
5 Weeks?
6 Weeks?
8 Weeks?
10 Weeks?
12 Weeks?
15 Weeks?
Slide424. The Art of Teaching Adults!
Slide43Adult Learning Theories
“It is unlikely that there will ever be a single theory of adult education. Instead, there will be
many theories
useful in improving our understanding of adults as learners.”
Adults as Learners
by K. Patricia Cross
Slide44Adult
Learning
Theories
Andragogy
Critical Theory
Adult Development
Cognitive Development
Self-Directed Learning
Transformational
Motives
Adult Variability
Characteristics
Slide45Adults are an interesting Bunch!
Slide46As an adult learner…
Why are you here today?
Slide47As an adult learner…
Why are you here today?
What are your expectations?
Slide48As an adult learner…
Why are you here today?
What are your expectations?
What better not happen?
Slide49Andragogy Theory
by Malcolm Knowles
As we mature:
1) our self-concept moves from one of being a
dependent personality
toward one of being a
self-directed
human being,
2) we accumulate a growing
reservoir of experience
that becomes an increasing
resource for learning
,
3) our
readiness to learn
becomes oriented increasingly to the developmental tasks of our
social roles
,
4) our time perspective changes from one of
postponed application
of knowledge to
immediacy of application
, and accordingly our orientation toward learning shifts from one of
subject centeredness
to one of
problem centeredness
,
5) our most potent
motivations are internal
rather than external, and
6) we need to know
why we need to learn
something.
Slide50Three-way Typology Theory
by Cyril Houle
Motivations of adult learners:
1)
Goal-oriented learners
, use learning to gain specific objectives, such as learning to speak before an audience, learning to deal with particular family problems,
learning better business practices
, and similar concrete objectives. Such learners do not restrict their learning activities. They’ll take a course, join a group, read a book, take a trip, etc.
2)
Activity-oriented learners
, participate primarily for the sake of the activity itself rather than to develop a skill or learn subject matter. They take the course or join a group to escape loneliness or boredom or an unhappy home or job situation, to find a husband or a wife, to amass credits or degrees, or to uphold family tradition. They do almost no reading.
3)
Learning-oriented learners
, pursue learning for its own sake. They seem to possess a fundamental desire to know and grow through learning, and their activities are constant and lifelong. Most are avid readers; they join groups, and even choose jobs, for the learning potential offered; they watch serious programs on television and make extensive background preparations when traveling in order to appreciate what they see.
Slide51ADULT LEARNING FORCE
College Credit
Organized
Instruction
Self-Directed Learners
The Pyramid of Learners!
by K. Patricia Cross
Slide52Top Ten List!
Slide53Top Ten Characteristics of NxLeveL Learners
10. Adults try to avoid failure
Adults are much less open to the trial-and-error approach than children are. Adult learners will resist something new if it involves the risk of making an error and feeling foolish as a result.
9. Adults will learn only what they feel they need to learn
In the work world, adults are expected to evaluate the relative importance of information, to
exercise personal judgment
in setting priorities and allocating their time. This behavior carries over into the adult learning environment.
8. Adults want their learning to be practical
Adults are willing to learn theories, but only if they can see how those theories apply in real life. Adult interest soars when training is built around a
clearly defined challenge or demand
, rather than hypothetical problems and solutions.
Slide54Top Ten Characteristics of NxLeveL Learners
7. Adults are problem-centered
Adults must feel that the material they are learning is relevant, and that it will have immediate effect. They want to see how the objectives of the learning relate to authentic situations and real solutions to problems.
6. Adults learn by comparing past experience with new experience
Every adult learner has a lifetime collection of previous knowledge and experience. When learning something new, most adults need to see how it fits in with (or is different from) what they already know.
5. Adults Can Be skeptical
Adults will filter new information through their years of experience and knowledge. They become skeptical when information conflicts sharply with what they already hold to be true or if the instructor appears inexperienced or unqualified.
Slide55Top Ten Characteristics of NxLeveL Learners
4. Adults need immediate feedback concerning their progress
Adults want to know how they are doing all along the way. They are not content to continue plugging away at course material without knowing whether they are on the right track.
3. do not all learn the same way (personal learning styles)
By the time people reach adulthood, they have settled into a learning style that has worked well for them in the past. One person may prefer reading, while another does best trying out a practical exercise, for example.
2. Adults are goal-oriented
Adults want to know what the specific goals and objectives are of a course, how they are measured, and what determines their individual success.
Slide56Top Ten Characteristics of NxLeveL Learners
1. Adults are motivated to learn
Adults learn most effectively when they have an inner motivation to
develop a new skill or gain new knowledge
. Adults participate in self-directed learning almost universally. The typical adult spends 500 hours every year in self-directed learning.
Slide57Take this simple test
Thinking back over your whole life, what were the most significant learning experiences you ever had? That is, list the moments (or events) in which you discovered something of lasting significance to your life.
Slide58Ask yourself the following questions about each…
Did it take place in the classroom?
Did it take place in a school?
Was a professional teacher instrumental in making the learning experience happen?
Was a teacher-like figure (e.g., coach, minister, school counselor, theater director) instrumental in making the learning happen?
In general, what factors were instrumental in bringing about the learning?
Slide59Good teaching leads to significant learning
Your job is to shape the environment in a manner that is conducive to significant learning in others!
Slide60What does a significant learning environment look like?
Visual
Environmental
Auditory
Kinesthetic
Learn
From
Each Other
Application
Need
To
Learn
Activity
Oriented
Feedback
Takes
Ownership
Self Directed
Problem
Centered
Goal
Oriented
Avoid
Failure
Skeptical
Practical
Self
Discovery
Experienced
Learning
Oriented
Actor
Controller
Leader
To
Discovery
Facilitator
Lecturer
Instructor
Motivator
Sounding
Board
Slide61The Art of Teaching Adults!
Showing
Videos
Environmental
Lectures
Role-plays
Using
Journals
Getting
Packed
Participation
Asking
Questions
Assigning
Projects
Tests
&
Quizzes
Declaring
Objectives
Icebreakers
Learning
Styles
Brainstorming
Inviting
Experts
Demonstrations
Autobiography
Setting up
The Room
Learning
Circles
Processing
Feedback
Outside
Learning
Contracting
Working
In
Groups
Studying
Cases
Group
Behavior
Reading
Together
Sounding
Board
Planning a
Session
Projecting
Overheads
Flipping
Charts
Slide625. In-Depth Course Analysis!
Slide63Formula for Success!
Our Approach:
“Learn it tonight… use it tomorrow”
Competency-based learning
Built on a foundation of fundamentals
Knowledgeable Instructors
Expert Guest Speakers
Networking Opportunities
One-on-One Counseling
Slide64NxLeveL® Intellectual Property
NxLeveL® Trademarks
Marks can be words, slogans, logos, sounds, three dimensional symbols or even scents.
They do not expire!
The longer they are used, the more valuable they become.
NxLeveL® Copyrights
Copyright is a form of protection provided to authors of
“original works of authorship.”
The 1976 Copyright Act generally gives ownership of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or to perform the copyrighted work publicly, or to display the copyrighted work publicly.
Bottom Line
The question to ask is whether your use of NxLeveL® IP is likely to generate a suit.
Either get permission or be sure that none is needed!
Slide65NxLeveL Materials
NxLeveL Guide (Textbook)
Helps the student gain an understanding of how to run, own, and operate a small business (
Successful Business Owner
).
Student Workbook
Designed to help the student develop a comprehensive business plan (
Strategic Thinker
).
Instructor’s Manual
Assists the instructor in helping the students through the learning process.
Slide66NxLeveL Materials
NxLeveL Guide (Textbook)
Over 2400 business topics
Over 600 assessment questions
Extensive Case Studies
NxLeveL® Tech Tips
NxLeveL® Green Tips
Excellent Glossary of Terms and Index
Wide Margins for Note Taking
Long-Term Ready Reference
Slide67NxLeveL Terms
What do these terms mean?
COGS
MACRS
IPO
Estoppel
PEST Analysis
SIC Code
Where can you find the answer?
Slide68Collaborative Learning
Slide69Collaborative Learning
Collaborative
Learning
Techniques
CoLTs:
Slide70Collaborative Learning
CoLTs:
Characteristics:
Group Size
Time on Task
Duration of Groups
Online Transferability
Slide71Collaborative Learning
Slide72Collaborative Learning
Student interaction and exchange is achieved primarily through spoken word.
Slide73Collaborative Learning
Students purposefully help each other master subject matter content and develop discipline-based skills.
Slide74Collaborative Learning
Students focus on practicing problem-solving strategies.
Slide75Collaborative Learning
Groups use visual tools to organize and display information.
Slide76Collaborative Learning
Students write in order to learn important course content and skills.
Slide77Collaborative Learning
Slide78Think-Pair-Share
Topic for Discussion:
What makes a good entrepreneur?
Slide79Jigsaw
Group 1: Online marketing strategies.
Group 2: Protecting your trademark.
Group 3: Keys for obtaining financing.
Group 4: Good budgeting system.
Group 5: Getting help going green.
Slide80Case Study
Pizza Maker - Darrin
What is the problem?
What caused the problem?
What evidence can be gathered to support or discount the problem?
What conclusions can be drawn?
Slide81Group Grid
Sales
Retained Earnings
Interest Revenue
Credit Line
Utilities Expense
Gross Profit
Inventory
Insurance Expense
Equity
Total Current Liabilities
Long Term Debt
Interest Expense
Other Gains and Losses
Total Current Assets
Cash
Wages Expense
Fixed Assets
Payroll Tax Expense
Accounts Receivables
Balance Sheet
Depreciation Expense
Net Operating Profit/Loss
Total Debt and Equity
Total Assets
Operating Expenses
Net Income
Total Debt
Income Taxes
Accounts Payables
Advertising Expense
Common Stock
Assets
COGS
Debt
Income Statement
NIBT
Rent Expense
Slide82Group Grid
Income Statement
Balance Sheet
Sales Assets
Less: COGS Cash
Gross Profit Accounts Receivables
Less: Operating Expenses Inventory
Wages expense Total Current Assets
Payroll tax expense Fixed Assets
Insurance expense Total Assets
Rent expense Debt
Advertising expense Accounts Payables
Utilities expense Credit Line
Depreciation expense Total Current Liabilities
Net Operating Profit or Loss Long Term Debt
Other gains and losses: Equity
Interest revenue Common Stock
Interest expense Retained Earnings
Net Income Before Taxes (NIBT) Total Debt and Equity
Less: Income Taxes
Net Income
Slide83Round Table
Topic for Discussion:
Risks and rewards of entrepreneurship!
Slide84Sustainable Growth
Formula: Growth = PRAT
P = Profit Margin
R = Retention Rate (Earnings Retained)
A = Asset Turnover
T = Asset to Equity Ratio
P and A = Operating Performance
R and T = Financial Policies
Slide85Sustainable Growth
Sustainable Growth Made Simple
Assumptions:
The company wants to grow as rapidly as the market will permit
Management is unable or unwilling to sell new equity
The company has a target financial policy
All parts expand in strict proportion
Slide86Sustainable Growth
Slide87Sustainable Growth
Slide88Sustainable Growth
Slide89Sustainable Growth
Slide90Sustainable Growth
Slide917. Business Model for Success!
Slide92NxLeveL = Opportunity!!!
Slide93Opportunity Knocked!
Year
WEN
Zions
WellsFargo
DCED
1997
$ 50,000
$ 50,000
$ -
$ 20,000
1998
50,000
50,000
35,000
20,000
1999
45,000
-
35,000
20,000
2000
21,000
-
35,000
20,000
2001
-
-
35,000
20,000
2002
-
75,000
-
20,000
2003
-
65,000
25,000
25,000
$ 166,000
$ 240,000
$ 165,000
$ 145,000
Total Sponsorship
$ 716,000
Slide94The NxLeveL Business Model
The Competition
Pricing Structure
Sponsorships
Marketing Tools
Slide95The Competition
Who is the competition?
What is the competition offering?
What is the competition charging?
Are you working with your competition?
Slide96Pricing Structure
Define value for you!
Low cost provider
Consistent with the competition
Perceived value to the client
Supplemental Income
How are you determining the price of the training?
Based on the cost of the training (Breakeven)
Compared to other offerings
Compared to higher ed credit hours
Compared to private sector consulting
Compared to the cost of paying for a business plan
Based on what you think you’re worth
Slide97Pricing Structure
Links2Biz.com…$189-$259
PlanYourIdea.com…$$249
BusinessPlans.com…$465
MasterPlans.com …$1,200-$9,900
Slide98Sponsorships
Who are they?
What are their needs?
How will you meet their needs?
What do you need from them?
How many do you need?
Slide99Marketing Tools
Unified Front
Standardized promotional materials
Centralized media/marketing campaign
Offer a variety of sponsorships
Co-brand with sponsors and NxLeveL®
Hold an annual event
Offer courses throughout the year
Video Production
Slide100Had Enough?
Slide1018. Questions and Answers!
Slide102Congratulations!
Congratulations!
You’re now a Certified NxLeveL Instructor!
Thank You for Participating!
All the Best to You!
Slide103Contact Information
NxLeveL Education Foundation
www.nxlevel.org
Michael Finnerty:
mikef@nxlevel.org
Connie Fenley:
connie@nxlevel.org
1-800-873-9372 or (801) 446-6162