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ICC SYDNEY ICC SYDNEY

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THINKING COMPANIES CONNECTING PEOPLE WHY NOTTAKETHIS OPPOTUNITYTO INVITEYOUR COLLEAGUES TO JOIN YOU IN THIS UNIQUE EXPERIENCECHALLENGEyour current businessand leadership practicesDEVELOPpractical i ID: 856427

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1 ICC SYDNEY THINKING COMPANIES CONNECTI
ICC SYDNEY THINKING COMPANIES CONNECTING PEOPLE WHY NOTTAKETHIS OPPOTUNITYTO INVITEYOUR COLLEAGUES TO JOIN YOU IN THIS UNIQUE EXPERIENCECHALLENGEyour current businessand leadership practicesDEVELOPpractical ideasto grow your organisationLEARNfrom an unparalleled rosterof world class business thought leadersNETWORKwith other senior executivesfrom across all industries th great change comes great opportunity. As we navigate one of the most profound disruptions in human history, we are entering what will be an extraordinary era of unprecedented transformation.revolutionise, and new ones will be born.Industries will be reshaped, and new products and services emerge.courage, for creativity, for action.leadership.ReMakers.Are you prepared for the challenge?Rethink.New problems cannot be solved with old ways of thinking.We are called on to challenge our conventions, while promoting the insight and ingenuity of people across our organisations.Reconnect.Sharing, collaboration and human relationships have ta

2 ken on a newfound importance.Personal en
ken on a newfound importance.Personal engagement with colleagues, partners and providers is critical. What needs to be done now, cannot be done alone.Reinvent.We are experiencing change at a remarkable scale.We require the skills to adapt to this new environment and an orientation to action as we drive innovation of business models, products and processes. LeadersInnovatorsCreators THINKING COMPANIES CONNECTING PEOPLE If you say can’tyoure restrictingwhat you cando orever will d.MICHAEL PHELPSThe most successfulOlympian of all time The Art of Innovation Guy Kawasaki is a SiliconValley veteran with experience at Apple and Google. He hasover thirty years of experiencewith creating innovativeproducts and services andgoing to market. Currentlychief evangelist ofSydney-based startup Canva,an online graphic design tool,Guy is also a brandambassador forMercedes-Benz and anexecutive fellow of the HaasSchool of Business (UCBerkeley).Formerly chief evangelist ofApple and a trustee of theWikimedia Found

3 ation. He isthe author of 13 booksinclud
ation. He isthe author of 13 booksincluding the NY Timesbest-selling author of The Artof the Start 2.0, The Art ofSocial Media andEnchantment. Guy has a BAfrom Stanford University andan MBA from UCLA as well asan honorary doctorate fromBabson College. His writingfocuses on the tactical andpractical in order to empowerand inspire. He's widelyrespected as a source ofwisdom aboutentrepreneurship, venturecapital, marketing, andbusiness evangelism.The importance of making meaningto prosper in today’s business worldRevealing the characteristics of trulycompelling productsThe dangers of waiting for perfection:On embracing and learning frommistakesWhat it takes to stay ahead of thecurve - and know when to jump to thenext one GUY KAWASAKISTRATEGYSilicon Valley icon and formerChief Evangelist at Apple Sustaining High Performance One of the world’s mostadmired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympics at the age of 15.He went on to win medals atthe Olymp

4 ic Games in Athens,Beijing, London and R
ic Games in Athens,Beijing, London and Rio deJaneiro, accumulating a totalof 28 medals - 23 of themgold. He is the first Americanmale swimmer to earn a spoton five Olympic teams and atthe 2016 Olympic Games, hebecame the oldest individualgold medalist in Olympicswimming history.In addition to his feats in thepool, in 2008 Phelps used his$1 million sponsor’s bonus toset up the Michael PhelpsFoundation which focuses ongrowing the sport ofswimming and promotinghealthier lifestyles. In 2010,the Michael PhelpsFoundation, the MichaelPhelps Swim School andKidsHealth.org developed the"im" program for Boys & GirlsClub members. The improgram teaches children theimportance of being activeand healthy, with a focus onthe sport of swimming. It alsopromotes the value ofplanning and goal-setting.Since his retirement fromcompetitive swimming, Phelpshas also been active in raisingawareness of and promotingmental health.Insights on goal setting and themindset necessary to prepare forsuccessKeys to ensuring you perfo

5 rm at yourbest when the pressure is grea
rm at yourbest when the pressure is greatestFacing failure and self-doubt: Lessonslearnt from when times were toughestStaying motivated: Developing thedesire to keep setting the bar higheryear after yearGiving back: Finding new challenges to stay fulfilled as you enter a new stage of your career MICHAEL PHELPSPERFORMANCEThe most successful Olympianof all time Mastering Influence and Persuasion Zoe Chance examines persuasion and decision-making through the lens of behavioral economics. Her work is focused onhelping good people and businesses do good in the world. A professor at the Yale School of Management, her MBA elective, How to MakeBehavior Addictive, is one of the most in demand courses at the school. Chance is currently writing a book on influence and persuasion, scheduled for release in 2020.Crash course on behavioural economics: the real drivers of people’s decisions and behaviourare not what you would expectHow to connect more authentically, communicate persuasively, employ principles of

6 motivation, and better understand how pe
motivation, and better understand how people make decisionsExpand from the intrapersonal to theinterpersonal – from influencing the self to influencing consumers and societyDiscover and develop your own style of influence, and use this to influence behaviour by shaping the contexts andenvironments in which decisions are made ZOE CHANCEDECISION MAKINGPersuasion expert and Professorat the Yale School ofManagement Positive Leadership: Antifragility in Difficult Times An expert on leadership and positive psychology, Tal Ben-Shahar combines scientific studies, scholarly research, self-help advice, and spiritual principles to teach people how to optimize their success andhappiness. His class at Harvard University on Positive Psychology was the most popular at the university. Today he consults and lectures around the world to executives in multinational corporations, Fortune 500 companies and educational institutions.How can the science of happiness help us deal with, and overcome, difficult timesUnderst

7 anding the nature of antifragility and t
anding the nature of antifragility and the conditions necessary to emerge stronger from a crisisThe importance of embracing rather than rejecting any and all emotionsHow to find and communicate meaning in difficultiesThe challenge of building antifragile teams and organisations TAL BEN-SHAHARLEADERSHIPGlobal thought leader on positivepsychology and leadership Rethink consumers = Rethink businesses Martin Lindstrom is one of theworld's premier brand experts, advising Fortune 100companies on how to drivechange through consumer insights, innovate in acommodity world, and build future-proof brands. He hascarved out a niche as a global expert and pioneer in the fields of consumer psychology, brand marketing, and neuro-scientific research. His bestselling books include Buyology, Brand Sense, and Small Data, which have been praised for his unique approach to transforming businesses.Over the course of his careerMartin has developed an unorthodox way of doing what every company says it wants to do: understand i

8 ts consumers’ deepest desires and t
ts consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.His groundbreaking work onthe “science of why we buy” has been hailed as world-changing by Time magazine, who voted him as one of the 100 most influential people in the worldand his book Brand Sense was acclaimed by the Wall Street Journal as “one of the five best marketing books ever published.” His upcoming book, The Ministry of Common Sense, details how restoring logic in your company is what your organisation needs toempower original thinking.How to challenge established thinking and help you discover your organisation’s new purposeA practical guide for transformation in the aftermath of Covid-19How to avoid having your great conceptual transformational thinking and big ideas drown in fear, politics, bureaucracy, and complianceExploring powerful tools to prepare your organisation for the next wave of change and (sadly) the next crisis MARTIN LINDSTROMINNOVATIONPioneer i

9 n brand and culturetransformation Becomi
n brand and culturetransformation Becoming a Future Ready Leader Dr. Tasha Eurich is an organisational psychologist, researcher, and New YorkTimesbest-selling author. She uses the principles of psychology to help individualsbecome more successful, and companies to grow and thrive. She is also the founder ofThe Eurich Group, where she’s helped thousands of leaders and teams improve theireffectiveness through greater self-awareness.Why self-awareness is a foundational leadership skill in the current fast changing business environmentThe two categories of self-awareness and how they influence our effectiveness, happiness, and change agilityStrategies for building trust and collaboration in teamsAvoiding the invisible roadblocks that get in the way of self awareness TASHA EURICHCHANGE MANAGEMENTOrganisational psychologist,researcher, and best-sellingauthor Bringing Purpose to Life Geoff Martin is an expert in managerial decision making and cognition. A Professor of Strategy at Melbourne Business Schoo

10 l, his focus is on finding the intersect
l, his focus is on finding the intersection between purpose, values and strategy. In addition to consulting and coaching through Melbourne Business School’s Executive Educationdepartment, Geoff teaches MBA courses in business strategy, corporate strategy and social enterprise consulting. He is a thought leader in developing strategic frameworks for social enterprises and indigenous organisations.What is a purpose and why the concept of purpose has gained so much traction in recent times.How purpose, values and vision can be used at a personal level in addition to the organisational level and how do the two overlapHow to connect purpose with mission, vision and strategy.What for profit organisations can learn from great social enterprises or sports teams about purpose and values led strategies GEOFF MARTINPURPOSEExpert in managerial decisionmaking and cognition The Brave New World ofContent and Storytelling Ann is the Wall Street Journalbestselling author of Everybody Writes: Your Go-To Guide to Cr

11 eating Ridiculously Good Content and Con
eating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (co-authored with C.C. Chapman).Her company, Marketing Profs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer, and has more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.Digital marketing and storytelling tools:How to use to make your company or product stand outCreating high impact marketingstrategies focused on clientsDefining the objectives of the contentstrategy: Why do we need to generategood contentHow to connect the content you produce with real business results ANN HANDLEYMARKETINGLeading authority on digitaland content marketing EXECUTIVE GROUPS: Further discounts available for 10 + tickets.INCLUDES:Event AttendanceNetworking Area AccessCoffee /Tea & RefreshmentsSupporting Event MaterialsExclus

12 ive Front of Stage Table SeatingExclusiv
ive Front of Stage Table SeatingExclusive VIP Networking Lunch on Both DaysOnsite Free Parking INDIVIDUAL TICKET VIP PASS wobi.com/wbf-sydney info.au@wobi.com 1300 306 650FOR BOOKINGS AND ENQUIRIESFurther discounts available for 10 + tickets. 1INDIVIDUALTICKET$ 2,490+ GT(Regular price:$2,900 + GST) Current Special OfferValid until 4th of September 2020 ACCOMMODATION:We are offering WBF Delegates accommodation at the Sofitel Sydney Darling Harbour, whichis conveniently located next to the ICC Sydney • • • $390 + GSTLorem ipsum3CORPORATEPACKAGE$ 2,350+ GT per ticket(Minimum 3 Tickets)3VIPPACKAGE$ 2,850+ GT per ticket(Minimum 3 VIP Passes)5VIPPACKAGE$ 2,750+ GT per ticket(Minimum 5 VIP Passes)5CORPORATEPACKAGE$ 2,250+ GT per ticket(Minimum 5 Tickets)1VIP PASS$ 2,990+ GT(Regular price:$3,400 + GST) Supporting Partners:Media atners: TM Featured Company: Supporting Partners:Media atners: TM Featured Company: Current Special OFFER until 4th of September 2020World Business Forum 1

13 0 - 11 November 2020 NAMECOMPANYBEST POS
0 - 11 November 2020 NAMECOMPANYBEST POSTAL ADDRESSSTATE / PROVINCEEMAIL POSITIONINDUSTRYZIP/POSTAL CODENo. OF EMPLOYEESCITYCOUNTRY Registration FormPromo Code: (if applicble) Pricing (Current offer until 4th of September 2020) Payment Options Individual Ticket:$2,490 + GST per ticketQuantity VIP Pass:$2,990 + GST per ticketQuantityCorporate Package:(Min. 3 tickets)$2,350 + GST per ticketQuantity VIP Package:(Min. 3 passes)$2,850 + GST per ticketQuantity VIP Package:(Min. 5 passes)$2,750 + GST per ticketQuantity Corporate Package:(Min. 5 tickets)$2,250 + GST per ticketQuantity For group rates of 10+ tickets, contact us on 1300 306 650 or info.au@wobi.com Invoice / Bank transfer Visa Mastercard American Express CARD NUMBEREXPIRATION DATE CARDHOLDER’S NAMECARD HOLDER’S SIGNATUREBUSINESS PHONE NUMBER ACCOMMODATION: Sofitel Sydney Darling HarbourARRIVAL DATEDEPARTURE DATENo. OF NIGHTS 20% deposit Full upfront paymentAccommodation Payment Options $430 + GST per night I do not wish to have my

14 details made available to other organis
details made available to other organisations 4DM20Cancelltion refund&ticetpolicy: Eachticetisvalidforonepersonandcannotbeshaedbetweenmoethanoneperson I yourequestcancelltionwithin45daysfomdteo puchase andeefundadline”) efundocessed, less a processing fe of $350 per ticket. Alternatively, a credit for the same purchase value canbeusedtowadsafutueBusinessEecutiveEductionPtyLtdeventwithinthefollowingya, orticetsmaybetansferedtoasubstitutepaticipantupuntil1daypriortotheevent I yourequestacancelltionatertheRefundDadline youmaychoosefomaceditorsubstituteupuntil1daypriortotheevent Allcancelltionrequestsmustbemadeinwriting No cancelltions will be allowed after the event dte We eserve the right to cancel the event and i f this occurs, we shall efund the total fee paid.the right to make any changes without prior notice.Scheduling: We eserve the right to mae any changes without prior notice.RecodingWaiver: WOBI eserves the right to boadcast and tansmit ecoded content viaT, Stellite able IT, Internet and an

15 y other mans o distribution.By paticipti
y other mans o distribution.By paticipting in theWorld Business orum you gant authorisation for the use o these images.DtaPrivacyPolicy: AnyinformtionpovidedbyyouinregisteringforthiscongessisbeingcollectedbyBusinessEecutiveEductionPtyLtd(BEE)andwillbeheldinthestrictest con dence Itwillbeaddedtoourdtabaseandwillbeusedprimarily topovideyouwithfutherinformtionaboutBEEeventsandservices FromtimetotimeBEEmayshaeinformtion fomourdtabasewithothercaefullysceenedpofessionaloganistions(includingoureventsponsors). Plasetickthebxbelowi youdoNT wantustopassonyourdetails Toamend yourcurentdetails adviseo duplictesortooptouto futhermailings plasecontactourDtabaseMaintenanceDepatment Suite5 Level1 1EppingRoad NOTHRYDENS 2113 Alterntivel, email mareting.au@wobi.com call +61 2 8873 4411 or fax 02 9887 4840.1% surcharge applies for credit cardsAccommodation: In order to guarantee your reservation, Business Executive Education Pty Ltd will charge a 20% advance deposit of the accommodation cost. As of 27th March 2020 Busine

16 ss Executive Education Pty Ltd will char
ss Executive Education Pty Ltd will charge the remaining 80% balance of your accommodation cost. To avoid the forfeiture of any advance deposit, any reservation cancellations must be made before the refund deadline of 27th March 2020. Name changes can be made on reservations up until 30th April 2020. Any additionaTo register please scan and email to info.au@wobi.com, book online at wobi.com/wbf-sydney or call 1300 306 650 or +61 2 8873 4411 WHERE DID YOU HEAR ABOUT US?Forum Tickets and Packages (Regular Individual Ticket Price: $2,900) Global WBF Events:WBF LONDON1 - 2 June 2021WBF BOGOTA4 - 5 November 2020WBF MIAMI5 - 6 May 2021WBF LIMA14 - 15 October 2020WBF NEW YORK20 - 21October 2020WBF MÉXICO21 - 2 October 2020WBF MILAN27 - 28 October 2020WBF MADRID17 - 18 November 2020 Academic Partner Supporting Spnsor Major Spnsor WOBI AUTRALIABusiness Executive Eduction Pty tdSuite 5, Level 1, 1 Epping Road,North Ryde, NSW 2113+61 2 8873 4411info.au@wobi.comwobi.com/wbf-sydney/wobiWBFSYD/wobi_en /wobi.en/w