SuntoryOrangina ID: 905772
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_______________________________________________________________________________________________________________Copyright material. Copying is only permitted under the terms of a Newspaper LicensingAgency agreement, Copyright Licensing Agency agreementor with written publisher permission.IPCB Tel: 020 7708 2113 - Fax: 020 7701 4489(www.nla.co.uk)(www.cla.co.uk)info@ipcb.co.uk www.ipcb.co.uk Publication: Date: Page: Display Rate (£/cm²): Circulation: Readership: Size (cm²): AVE: CanTech International01/01/2022165.2537111043316888862 Full bloom for cans in ParisDominique Huret from Cape Decision reports from Paris on the recent Trophées des Canettes dOr More than 150 attended the third edi-tion of the Trophées des Canettes dOr (Golden Can Awards) to cel-ebrate new products and initiatives in 13 categories. The jury was made up of experts in design, marketing, professional journalists and specialists from La Boîte Boisson and its Every Can Counts program, with CITEO. In total, 18 winners were chosen, 17 by the Jury and one by the general public.The winners are as follows:La Canette dOr du Design Soft-Drinks, Waters, Fruit juices & Energy Drink: The Pulco Lemonade Range (33 Cl)Pulco is a famous brand in the Suntory group, experts in lemonade. The two products are still and sparkling. The original and refined design featured pretty lemons and Pulco Sparkling Citronnade is covered with small bubbles, on the background of extra matt white coating.The most descrip-tive Canette dOr: Orangina Limited Edititon The Shaking Game (33 cl)French brand, Orangina, also won a golden can award. Its limited editions cans are in Oranginas DNA. In 2021, the brand reinvent-ed the shopper experience with The Shaking Game. This limited edition, offered consumers the opportunity to win 1000 via a unique experience in augmented reality. No more scratching, with Orangina to win you have to shake!Pulco Orangina _______________________________________________________________________________________________________________Copyright material. Copying is only permitted under the terms of a Newspaper LicensingAgency agreement, Copyright Licensing Agency agreementor with written publisher permission.IPCB Tel: 020 7708 2113 - Fax: 020 7701 4489(www.nla.co.uk)(www.cla.co.uk)info@ipcb.co.uk www.ipcb.co.uk Publication: Date: Page: Display Rate (£/cm²): Circulation: Readership: Size (cm²): AVE: CanTech International01/01/2022165.2537111043316888862 La Canette dOr du Design Bières: Guinness Blonde IPA (44 cl)This new Blond IPA recipe by Guinness in a 44cl can, bears a very elegant white background and a vintage illustration featuring tou-cans in full flight carrying glasses of Guinness in their beaks. La Canette dOr du petit poucet Beers and La Canette dOr du Public: La Débauche IPA Range (33 cl)For its IPA range, the craft brewer Brasserie la Débauche uses elaborate packaging, where each label is a graphic jewel. Artists from around the world illustrate the labels of the brewerys bottles and cans. The designs are all printed on self-adhesive labels affixed to black cans.La Canette dOr for innovation Wines and wine-based drinks: Cest ma tournée La Robe du vin box (25 cl)La Robe du Vins Cest ma tournée, is a box containing three cans of AOC wines. An organic Vouvray (white), an organic Malepère (red) and a Bergerac HVE (rosé) packaged in 25cl cans. For a unique tasting experience, there are 12 minutes of video to go with each wine, featuring people talking about the tasting experience. Alongside Brigitte Després, somme-lier and founder of La Robe du Vin, the winemaker takes you on a discov-ery of the estate and the chef suggests a recipe to match. La Robe du VinBrasserie La DébaucheGuinnessExpand can production capacity: Chairman of Every can Counts, Vital Beauvois, said at the event: With such a big demand for cans, the need for new can factories in France is obvious. In neighbouring Belgium, new Chinese player Benepack is a game changer. Last summer, Ball Corporation announced two new factories, one in the UK and one in Russia for 2023, with production of billions of cans a year across a range of formats and sizes. Ardagh Metal Packaging has also announced its plans to build a new state-of-the-art $200 million beverage can plant in Northern Ireland near Belfast. It will service the growing needs of AMPs customers in Ireland, the UK and Europe. Cans in multipacks sold like hot cakes during the lockdowns and we need to avoid shortage of this type of packaging, and importing from overseas has limitations. But today, it is more crucial than ever to keep cans in the loop when consumed at work, in the street or at events. The sorting and recycling awareness programs in France are developing well. _______________________________________________________________________________________________________________Copyright material. Copying is only permitted under the terms of a Newspaper LicensingAgency agreement, Copyright Licensing Agency agreementor with written publisher permission.IPCB Tel: 020 7708 2113 - Fax: 020 7701 4489(www.nla.co.uk)(www.cla.co.uk)info@ipcb.co.uk www.ipcb.co.uk Publication: Date: Page: Display Rate (£/cm²): Circulation: Readership: Size (cm²): AVE: CanTech International01/01/2022165.2537111043316888862La Canette dOr Ambassador for recycling cans: Coca-Cola EuroPacific Partners for its Keelclip innovationAmbassador of can recycling, Coca-Cola Europacific won for its Keel Clip innovation in cardboard for six- and four-packs. The runner up in this category was Carlsberg with its Snap Pack, the dot of glue keeping the six pack together without plastics rings. La Canette dOr for Hard Seltzer innova-tion: The DOORT Range (33 cl)DOORT is a French brand of hard seltzer pro-duced in the Arcachon basin. Each can is a call to travel and represents a planet that its character has discovered.La Canette dOr du petit poucet Soft drink, flavored water, Fruit juice, Tea, Energy Drink: No Plastic Waters (33 cl) (CT La Canette dOr for best communication: Heineken for its institutional campaign 2020/2021Heinekens brand campaign has focused on the can for many years. Designed by Publicis, this new advertising platform aims to highlight what really defines the brand. On each of the visu-als, its values take centre stage and position the brand name in the background. This is a way to make consumers (re)discover the essence of the product and its origins. Its city of birth, its recipe, the French origin of its malt and finally its envi-ronmental concerns with an illustration and the cans recyclability. Heineken is pursuing its policy of encouraging sorting with the addition of the recycling logo on its cans. HeinekenCoca-ColaDOORTA market in full effervescence Speaking at the event, Sylvain Jungfer, general secretary of La Boîte Boisson, said: French are keen consumers of cans with nearly five billion cans consumed yearly in France. Two out of ten drinks bought in supermarkets are cans. In 2021, the can outperformed the soft drinks market and grew 2.5 times faster than the market: 8.4% in volume and 10% in value versus 2020. We noted a strong growth in speciality beers: +7.3% in volume. In terms of market share, the can has gained 2.4 points in two years. The can is 85 years old and has a bright future. Its market potential is esti-mated at more than one billion cans sold by 2025 with new markets and plastic transfer mainly.