Persuasive Appeal To ask for aid support mercy sympathy or the like To make an earnest request Your appeal is HOW you are persuading your audience 3 Appeals Ethos Pathos Logos Mode 1 Ethos ID: 649732
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Modes of Persuasion
Ethos, Pathos, and LogosSlide2
Persuasive Appeal
To ask for aid, support, mercy, sympathy, or the like
To make an earnest request
Your appeal is HOW you are persuading your audience
3 Appeals: Ethos, Pathos, LogosSlide3
Mode 1: Ethos
Ethos- the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.
Establishes the writer as fair, open-minded, honest,
trustworthy, credible,
and knowledgeable about the subject matter.
Example: I understand that you feel all the players play to do their best, but Michael performs at his best daily.Slide4
Ethos Continued
Ethos is the Greek word for “character.” The word “ethic” is derived from ethos.
Ethos can be developed by:
choosing language that is appropriate for the audience and topic making yourself sound fair or unbiased
introducing your expertise or pedigree
by using correct/proper grammar, vocabulary, and syntaxSlide5
Ethos Continued
Ask yourself, as the reader…
Does the writer seem trustworthy?
Does the writer seem knowledgeable and reasonable?
What comparisons does the writer make to other people, places, or events within the text to establish authority? Slide6Slide7
Mode 2: Pathos
Pathos-a quality that causes people to feel sympathy and sadness.
Emotional Appeals Include:
Diction and imagery to create a bond with the reader in a human way
Appeals to idealism, beauty, humor, nostalgia, or pity (emotions) in a balanced way
Example: Based on Michael’s background of growing up in hardship, it is amazing that he is able to play this well.Slide8
Pathos Continued
Pathos is the Greek word for both “suffering” and “experience.” The words empathy and pathetic are derived from pathos.
Pathos can be developed by:
using meaningful language
emotional tone
emotion evoking examples
stories of emotional events
implied meaningsSlide9
Pathos Continued
Ask yourself, as the reader…
Does the writer appeal to your emotions—feelings of sadness, pride, fear, being young, anger, patriotism, love, justice?
How does the writer/text try to establish a relationship or common ground with the reader?
What circumstances can we as an audience relate to? Slide10Slide11
Mode 3: Logos
Logos- the rational principle that governs and develops the universe; the strategic use of logic, claims, and evidence to convince the audience of a certain point
Logical Appeals Include:
Strong, clear claims
Clear reasons for claims
Strong evidence(facts, statistics, personal experience, expert authority, interviews, observations, anecdotes)
Example: Michael is the best basketball player because he scores the most points in a game.Slide12
Logos Continued
Logos is the Greek word for “word,” however, the true definition goes beyond that. The word “logic” is derived from logos.
Logos can be developed by:
using advanced, theoretical or abstract language
citing facts (very important)
constructing logical arguments.Slide13
Logos Continued
Ask yourself, as the reader…
What claim is the author arguing? Is the claim relevant/valid for today?
Does the writer jump to conclusions or have logical fallacies?
What points does he or she offer to support this idea? Slide14Slide15