Charlenne Gonzalez Pamela Kimball Winter 2014 Digital Marketing Strategy Social Media Challenge Prof Yaniv Dover Do I have to have a business background to apply I hear about the tight knit community but I would like to see specific examples ID: 512288
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Slide1
“We are Tuck”
Charlenne Gonzalez
Pamela Kimball
Winter 2014
Digital Marketing Strategy
Social Media Challenge
Prof.
Yaniv
DoverSlide2
Do I have to have a business background to apply?
I hear about the tight knit community, but I would like to see specific examples
How responsive is the alumni base and how active are they on campus?
I have a partner/family, what does Tuck has to offer to them?
How is it to live in Hanover away from any major city?
I don’t come from a traditional background, how would I perform on the core courses?
Prospective and admitted students have many questions to be answered before committing to a schoolSlide3
Tuck’s current channels of communication have
the
potential to address these questions in an integrated waySlide4
“We are Tuck” campaign aims to use Facebook as
a
hub to answer these
questionsSlide5
To learn more about Andrew
‘s
transition from a non-traditional business background to the Tuck classroom
environment
please
email
wearetuck@tuck.dartmouth.edu
with
“Andrew”
in the subject line
Explanation and contact information
Emphasis on topics that make Tuck uniqueQuote from student or TPRelevant topic to prospective and admitted studentsEngaging imageSlide6
Tuck’s safe environment is upheld by its students, faculty, and staff as it goes along with its strong Honor Code.
To
learn more about the Tuck’s Honor Code and safe environment please
email
wearetuck@tuck.dartmouth.edu
with
“Honor Code”
in the subject line
Tuck is a family friendly environment where it encourages integrating partners into our
community.
To
learn more about Jessica’s experience as a partner, please contact wearetuck@tuck.dartmouth.edu with “Jessica”
in the subject lineSlide7
Tuck community expands outside of the classroom for all members including non-students.
To
learn more about the Tuck’s
community please email
wearetuck@tuck.dartmouth.edu
with
“Community”
in the subject line
The goal of Tuck GIVES is to supplement the compensation the nonprofit/public sector employers are able to pay allowing Tuck students to take positions at a competitive MBA salary.
To
learn more about
Tuck Gives
please contact
wearetuck@tuck.dartmouth.edu
with “Tuck Gives”
in the subject lineSlide8
Student with non-quantitative background dealing with quantitative classes
Professors and their involvement with students outside of the classroom
Students working on Independent Studies
Second-year acting as informal mentors to first-yearsRecruiting for off-campus opportunitiesStudent-run Tuck businesses and entrepreneurial opportunitiesMBAPO resources during Fall A: tutoring, sponsoring events, etc.International
exposure opportunitiesSocial
activitiesLiving in Hanover/dorms/Sachem
Potential
topicsSlide9
AppendixSlide10
Roles of Resources:
Dedicated Tuck Staff
Has insights into prospective student FAQsKnowledgeable of Tuck events calendar and student backgroundsUtilizes insights from above to create postings portraying students in a way that can be relatable and engaging to prospectives
Messages must maintain a consistent look, feel, and themeProviding follow-up communication with prospective students wanting to learn moreProfiled Students
Provide short quote and picture if possible to dedicated tuck staffRespond to communication when requested by dedicated tuck staff