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Chapter 7: Consumers, Producers, and the Efficiency of Markets Chapter 7: Consumers, Producers, and the Efficiency of Markets

Chapter 7: Consumers, Producers, and the Efficiency of Markets - PowerPoint Presentation

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Chapter 7: Consumers, Producers, and the Efficiency of Markets - PPT Presentation

Part 1 Laura Jackson Young Welfare Economics The study of how the allocation of resources affects economic wellbeing Maximizing Behavior Net benefit total benefit of an activity minus its opportunity ID: 1028374

total surplus cost market surplus total market cost price buyers sellers consumer amount marginal tax producer good unit consumers

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1. Chapter 7: Consumers, Producers, and the Efficiency of MarketsPart 1Laura Jackson Young

2. Welfare EconomicsThe study of how the allocation of resources affects economic well-being

3. Maximizing BehaviorNet benefit: total benefit of an activity minus its opportunity costMarginal benefit: the amount by which an additional unit of an activity increases its total benefitMarginal cost: the amount by which an additional unit of an activity increases its total cost

4. Decision-making at the MarginIf marginal benefit > marginal costIncrease quantityIf marginal benefit < marginal costDecrease quantity

5. Market EfficiencyEfficiency: Allocation of resources that maximizes total surplusEquity: The fairness of the distribution of well-being among the various buyers and sellers

6. Consumer SurplusWillingness to Pay (WTP): How much a buyer values a goodConsumer Surplus = WTP - Price

7. Example 1 – Textbook DemandBuyerBuyer Value (WTP)Mike$70Jenna$68Tony$66Megan$64Suppose the market price is $60

8. Example 1 – Textbook DemandBuyerBuyer Value (WTP)Consumer SurplusMike$70$10Jenna$68$8Tony$66$6Megan$64$4Suppose the market price is $60

9. PQDh$Consumer Surplus with Many Buyers

10. PQD1. Fall in CS due to buyers leaving market2. Fall in CS due to remaining buyers paying higher PHow a Higher Price Reduces CS

11. Producer SurplusWillingness to Sell (WTS): The amount for which a seller would be willing to sell a goodOpportunity cost of producingProducer Surplus = Price - WTS

12. Example 2 – Textbook SupplySellerSeller Cost (WTS)Patrick$20Shane$23Kristine$26Amanda$29Suppose the market price is $40

13. Example 2 – Textbook SupplySellerSeller Cost (WTS)Producer SurplusPatrick$20$20Shane$23$17Kristine$26$14Amanda$29$11Suppose the market price is $40

14. PQShProducer Surplus with Many Sellers

15. PQHow a Lower Price Reduces PSS1. Fall in PS due to sellers leaving market2. Fall in PS due to remaining sellersgetting lower P

16. Consumer and Producer Surplus

17. Chapter 7: Consumers, Producers, and the Efficiency of MarketsPart 2Laura Jackson Young

18. Efficiency with Supply and DemandQuantity per period

19. Efficiency with Supply and Demand

20. Market EfficiencySocial Planner: A hypothetical character whose sole responsibility is to maximize the economic well-being of a society

21. Market EfficiencyTotal Surplus = Consumer Surplus + Producer SurplusTotal Surplus = (Value to buyers - Amount paid by buyers) + (Amount received by sellers - Cost to sellers)Total Surplus = Value to buyers - Cost to sellers

22. Evaluating the Market EquilibriumMarket equilibrium: P = $30 Q = 15Total surplus = CS + PSIs the market equilibrium efficient?PQSDCSPS

23. Which Buyers Consume the Good?Every buyer whose WTP is ≥ $30 will buyEvery buyer whose WTP is < $30 will notThe buyers who value the good most highly are the ones who consume it. PQSD

24. Which Sellers Produce the Good?Every seller whose cost is ≤ $30 will produce the good. Every seller whose cost is > $30 will not. The sellers with the lowest cost produce the good.PQSD

25. Does Equilibrium Q Maximize Total Surplus?At Q = 20Cost of producing the marginal unit is $35 Value to consumers of the marginal unit is only $20Increase total surplus by reducing Q. This is true at any Q greater than 15. PQSD

26. Does Equilibrium Q Maximize Total Surplus?At Q = 10Cost of producing the marginal unit is $25 Value to consumers of the marginal unit is $40Increase total surplus by increasing Q. This is true at any Q less than 15. PQSD

27. Example 3 - WelfareIf Q1 units of the good were sold at a price of $P1, which areas represent the consumer surplus?The producer surplus?

28. Example 4 - WelfareDraw the supply/demand curves for the automobile marketIdentify the consumer surplus at equilibriumIdentify the producer surplus at the equilibrium

29. Chapter 7: Consumers, Producers, and the Efficiency of MarketsPart 3Laura Jackson Young

30. The Deadweight Loss of TaxationDeadweight Loss: Fall in total surplus that results from a market distortion, such as a taxTax Wedge: Difference between the amount consumers pay and the amount sellers receive for a productWill equal the amount of the taxDeadweight loss occurs because the quantity of output declines

31. C+E = Deadweight LossQE – QT = units not sold because of the taxPQDSPSPBQEQTABCDEFGeneral Effects of a Tax

32. Example 5 - WelfareAssume an automobile tax is levied. What happens to the consumer and producer surplus?How much tax revenue will the government collect?Compare:versus  

33. Welfare effects of a taxS1PQD1$P*500450PB PSTaxCSPSTax RevenueDeadweight Loss

34. PQ$Compute CS, PS, and total surplus without a tax. If $100 tax per ticket, compute CS, PS, tax revenue, total surplus, and DWL.DSThe market for airplane ticketsExample 6 - Analysis of a Tax