the Case of Construction DigiplaceprofdrB igM Turk JurijVelkavrhUniversity of Ljubljana FGGEU Industry Week March 16 2021 profB igM Turk The Power of the Platform EU Industry Week 2021Platforms Empow ID: 863947
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1 The Power of the Platform: the Case of C
The Power of the Platform: the Case of Construction & Digiplace prof.dr B ŽigM Turk, Jurij Velkavrh University of Ljubljana, FGG EU Industry Week, March 16, 2021 profB ŽigM Turk – The Power of the Plat
2 form – EU Industry Week 2021 Platform
form – EU Industry Week 2021 Platforms Empower! profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Empowerment came in many shapes and sizes profB ŽigM Turk – The Power of the Pl
3 atform – EU Industry Week 2021 Key id
atform – EU Industry Week 2021 Key idea was a platform marketing monetization technology / innovation profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Platforms do three things •
4 Simplify collaboration • project coll
Simplify collaboration • project collaboration • Reduce transaction costs • re - use of functionality, marketing, monetization • Enable complementary innovation • platform :: providers :: end users
5 platform service providers end users p
platform service providers end users profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Construction is suitable for a platform disruption ✓ fragmented industries • yes ✓ inform
6 ation intensive • think gigabytes in c
ation intensive • think gigabytes in construction design ✓ industries with information asymmetries • information advantage of one party over the other ✓ “long tail” demographics • not just many d
7 ifferent consumers, also a multitude of
ifferent consumers, also a multitude of producers and creators. ✓ non - scalable gatekeepers • single project, owner, man contractor, head designer as gatekeeper? • construction checks most of these box
8 es profB ŽigM Turk – The Power of th
es profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 So far: looking for productivity gains within a project BIM CDE 1 2 3 profB ŽigM Turk – The Power of the Platform – EU Indus
9 try Week 2021 Future? Another rehash of
try Week 2021 Future? Another rehash of an old idea? PLAT - FORM 4 profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Future: Project productivity across projects profB ŽigM Turk –
10 The Power of the Platform – EU Indus
The Power of the Platform – EU Industry Week 2021 A paradigm shift of how we use IT Service / tool ecosystem • worker/business in the center • actor, tool, world Platform ecosystem • platform in the
11 center • actor, platform , tool, wor
center • actor, platform , tool, world 10 profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Europe is not present in this new economy profB ŽigM Turk – The Power of the Platfor
12 m – EU Industry Week 2021 Europe has
m – EU Industry Week 2021 Europe has an ambition • “Europe's next unicorn could stem from the collaborative economy” • Jyrki Katainen, vice president, European Commission. • “Business -
13 to - Business platforms: the race that
to - Business platforms: the race that Europe cannot afford to lose” • Max Lemke, European Commission profB ŽigM Turk – The Power of the Platform – EU Industry Week 2021 Digiplace started to cha
14 rt the implementation of this ambition
rt the implementation of this ambition • Tiny, 1M€ CSA • Developed a vision • Developed reference architectural framework • But this is just the beginning • Follow - up work to realize the visio