Challenge Prostate cancer is the most common cancer in men affecting 1 in 8 in the UK Prostate Cancer UK wanted to increase brand awareness and emotional sentiment Solution They developed a branded content partnership with Sky Sports sharing reallife stories and raising the profile of the cau ID: 1041351
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1. Prostate Cancer UK partners with Sky SportsChallengeProstate cancer is the most common cancer in men, affecting 1 in 8 in the UKProstate Cancer UK wanted to increase brand awareness and emotional sentimentSolutionThey developed a branded content partnership with Sky Sports, sharing real-life stories and raising the profile of the cause by leveraging sporting talentResultsAwareness increased by 2.5%Brand consideration grew by 5.4%An 8.4% uplift in brand familiarity was delivered