Guerrilla Practical WORKshop by Dominika Potuzakova Todays Agenda What we will do today 730 830 Introduction Lecture 830 845 Break 845 915 Interview Preparation ID: 796703
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Slide1
Qualitative Observation User Study- Guerrilla
Practical
WORKshop
by Dominika Potuzakova
Slide2Today’s Agenda
What we will do today!
7.30 – 8.30 Introduction + Lecture
8.30 – 8.45 Break
8.45 – 9.15 Interview Preparation
9.15 – 10.15 Conducting the Interviews (Guerrilla
R
esearch)
10.15 – 10.45 Organizing the Notes from the Guerrilla Research
Slide3Example Project – Cancer CareGoal:
“Search for
design & business opportunities
for
cancer patient-centered care.”
Slide4Example Project – Cancer CareWhat did we do?
Defined
the goal of
the project
Find out the “experiences” of the involved stakeholders within the process of cancer care
Slide5Example Project – Cancer CareWhat did we do?
Defined
who is involved in the
process of cancer care
Cancer patient
Oncologist
Family member
…
Slide6Example Project – Cancer CareWhat did we do?
Defined
where
these stakeholders can be found
Hospital
Home
Day-centers
…
Slide7Example Project – Cancer CareWhat did we do?
Defined the methodologies of obtaining the users’/stakeholders’ insights
Observation / Shadowing
Semi-structured Interviews
Slide8Example Project – Cancer Care
Observation:
What do we want to observe on the stakeholders?
Behavior
Habits
Emotions
Occurrences
Reactions
Expressions (facial / bodily)
Oddity
Slide9Example Project – Cancer Care
Semi-structured Interviews:
What do we want to ask the stakeholders?
What
activities happen?
When
do they happen?
How often
do they happen?
How
do they happen?
Why
do they happen?
Where
do they happen?
Who
else is involved in the activities?
How
do these people
interact
with each other?
Slide10Example Project – Cancer Care
BUT MAINLY!!!
HOW DO THE STAKEHOLDERS
FEEL
DURING THOSE ACTIVITIES?
WHAT KIND OF
EMOTIONS
DO THE ACTIVITIES EVOKE IN THE STAKEHOLDERS?
Slide11Observation + Semi-structured Interview
Practicalities
Slide12Observation + Semi-structured Interview
The roles of user-researchers:
1 x conductor/interviewer
(asks the questions, analyzing the interviews, remembers the most from the verbal record)
1x observer + note taker
(mainly observe but can ask additional questions, analyzing the behavior – remembers the most from the non-verbal record, matches the behavior with verbal record)
1x technical person + note taker
(
doesn
’
t ask questions, analyzes the technical difficulties around the user research, Ix with the product from the tech point of view)
Slide13Observation + Semi-structured Interview
Record your Observations & Interviews & Artifacts:
Audio
Video
Photos
Notes
Drawings
But, have a consensus about the recordings of these!!! (present a consent form to the user).
Make sure all crucial parts are recorded and nothing is obstructing the view or disturbs the audio (objects or other people in the view, bad lighting, noise, …)
Slide14Observation + Semi-structured Interview
What to keep an eye on during the observation !
Behavior
Habits
Emotions
Occurrences
Reactions
Expressions (facial / bodily)
Oddity
Slide15Observation + Semi-structured Interview
What to keep an eye on during the observation !
Observe if the activities are happening in different states such as standing, sitting, walking, talking, …
Observe if the user is using one hand, both hands, no hands, other body parts, …
Observe with which artifacts the user interacts in the process.
Slide16Observation + Semi-structured Interview
What to keep in mind during the interview !
Read in between the lines of the answers.
Predict the context – deduce the next questions in the context.
Combine the
observation with
following questions.
Empathize in the context from your own experience (put yourself in the user’s shoes!).
Don
’
t let hamper your research by external stimuli.
Ask lot’s of why.
Ask open “experience” questions.
Slide17Observation + Semi-structured Interview
What to keep in mind during the interview !
Let the user finish the thought & sentence.
Let the silence be!
Don
’
t put words into the user’s mouth.
Encourage the users to tell you more but don
’
t lead the thoughts.
Think ahead of different scenarios of use and implement those in tasks or questions before the interview.
Be flexible to adjusting the interview – semi-structured!
Slide18Observation + Semi-structured Interview
Prepare a Session Guide!
Helps you structure the interview into clutters with the same topic
Includes open end questions that implicitly answers your research questions
Guide you throughout the whole user research so you don’t forget about any of the agreed observations and research questions
Slide19Observation + Semi-structured Interview
Do a PILOT TEST and LEARN from it for your actual user test!!!
Record how long the session might take
Adjust the design of the final user test according to the findings in the pilot test
Add or remove appropriate tasks, questions
Adjust your interviewing/observing skills
Slide20Workshop
Workshop
Slide21Workshops – Steps to Take
Define
the goal of
the project
Define who is involved in the process
Defined where these stakeholders can be found
Define the methodologies of obtaining the user insights
Define what you want to observe and what questions you want to ask so you reach the goal
Prepare the session guide
Divide the roles among researchers
Do a pilot test among yourself
Adjust the user research / session guide
Go in the field and DO the research
Slide22Workshop
Next Session
Slide23Next Week
What do we do in the next session?
Analysis of the collected data
Creating the experience flows based on the collected data
Spotting the business & design opportunities across the experiences of stakeholders
Defining the business & design opportunities
Slide24Next Week – To Bring
What do we bring next week?
Notes from today
Lots of post-it notes (different colors)
Markers
Slide25Contact me
Do you have any questions?
Contact me via:
dominika@domi-logic.com
Thank you