Communications Specialist FoodWIse UWExtension Tamsin Ford Graphic Artist FoodWIse UWExtension Branding FoodWIse Logo usage and beyond What is a brand A brand is a promise ID: 1001862
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1. Erin Aagesen, MS, MPHFNV Campaign Coordinator/Communications SpecialistFoodWIse, UW-ExtensionTamsin FordGraphic ArtistFoodWIse, UW-ExtensionBranding FoodWIse – Logo usage and beyond
2. What is a brand?
3. A brand is a promise.The promise set expectations for the brand.Healthy choices, healthy lives. Brand personaThink of your brand as a person. What sort of person is it?Credible, trustworthy, honest, warm, authentic, compassionate. Other ideas? Type into chat.Branding 101
4. LogoFontColorsMessaging (print, online, social media)Brand ambassadors (YOU!)Brand Elements
5. Increase consistency across all counties in application of FoodWIse brand elementsReinforce overall Extension brand through FoodWIse activitiesDevelop new tools to support a successful brand transitionMove slowly but with intention given pending institutional changesFoodWIse Branding Goals
6. Fall 2016Change from Wisconsin Nutrition Education Program (WNEP) to FoodWIseNew FoodWIse logo adoptedPresent dayCleaning up legacy & revisit purpose of logosIs FoodWIse listed in your autosignature, voicemail? What about your office environment? Do signs around office reinforce FoodWIse brand? Logo History
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15. Statewide programFirst reference: UW Extension – FoodWIseSecond reference: FoodWIseCounty programFirst reference: Brown County UW Extension – FoodWIseSecond reference: Brown County FoodWIseConsider current practices within: brochures, social media, newsletters, grants, 1-on-1 introductions Naming Guidelines
16. Messaging for program participants
17. Due for a revamp in 2017Complete the survey to weigh in on upcomingchanges: https://goo.gl/forms/lMeAJDN2Icfqds7G2Food $ense Newsletter
18. Stickers for nametags? No. Lanyards! Stickers for folders, etc? Yes.New FoodWIse Branded Materials
19. To draw attention to FoodWIse brandDoes not include specific event informationCan be customized with local contact info (on back)Hand out at health fairs, schools, WIC, food pantries, etc.You can place your orders at DoIT.com (specific ordering details to follow)New FoodWIse Post Cards
20. Post Cards
21. Post Cards
22. Post Cards
23. Post Cards
24. Post Cards
25. Post Cards
26. Messaging for policy makers, funders and collaborators
27. SHORTState: FoodWIse is a community nutrition education program of UW – Extension.County: Brown County FoodWIse is a community nutrition education program of UW – Extension. MEDIUMState: FoodWIse is a community nutrition education program within the Family Living Programs of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities.County: Brown County FoodWIse is a community nutrition education program of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities.Consider current practices within: brochures, social media, newsletters, 1-on-1 introductions Program description language
28. For policymakers:We serve individuals with limited income, including:Parents and caregivers of childrenSchool-age youthAdults without childrenOlder adultsConsider current practices within: brochures, social media, newsletters, 1-on-1 introductions “Who we serve” language
29. For policymakers:FoodWIse employs a combination of evidence-based strategies designed to promote changes for individuals, communities and environments to help make the healthy choice the easy choice. We:Expose people to new fruits and vegetable and why they are important.Teach parents how to plan and prepare healthy meals.Empower families with limited financial resources to choose healthful diets and become more food secure by spending food dollars wisely.Support communities in making the healthy choices the easy choice where people live, learn, work and play.Consider current practices within: brochures, social media, newsletters, 1-on-1 introductions “What we do” language
30. “The FoodWIse family cooking classes we attended inspired us to let our kids help more in the kitchen and we are all eating at the table together. Bonding with the kids made them happy.” – Danielle S, WeyauwegaTell your stories/share your photos!
31. Questions?