Media Platforms and Working With a Small Staff Jamie Tatsuno Communications Manager Roaring Fork Transportation Authority RFTA Social Media Platforms How do we do it all with small staff and limited time ID: 736538
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Slide1
A (Brief) Guide to Social Media Platforms and Working With a Small Staff
Jamie Tatsuno, Communications Manager
Roaring Fork Transportation Authority (RFTA)Slide2
Social Media Platforms
How do we do it all with small staff and limited time?Slide3
Don’t Try To Do It All
Nothing will be done well if you try to do it all.
Evaluate top social media sites and the staff you have to dedicate time.
Pick and choose!Slide4
Choose Your Social NetworksSlide5
What’s Your Social Media Perfect Fit?
How
will this
serve our riders?
What
will this really do for our agency?Slide6
Twitter
Quick and short messages - real time updates
Consider linking to Twitter to your agencies website homepage to act as a real-time service alert tool
Great for connecting with local media and sharing positive news stories
Ideal post
frequency is however often you have something to push outSlide7
Facebook
Most
widely spread
and
diversified social
network
Try using Facebook’s advertising tool to reach specific groups of people
Ideal
post frequency is
once or twice a day
with posts on
Thursdays and
Fridays
being proven the mostly actively engaged
Keep text short and provide interesting visualsSlide8
Instagram
Focused on visual content
Use hashtags!
Hashtags are a great way to find content to share and for people to find your agency
Works with Facebook’s advertising/boosting tool
Ideal post frequency
is
once a day
- photos, images or short 15-second videosSlide9
Google+
More than 400 million active monthly users
Compatibility with other Google products
Growing rapidly
YouTube
Only interesting and
short
videos will be watched in entirety
Videos should be
short
, no more than 1.5 minutesSlide10
LinkedIn
Great place to find employees, including bus drivers!
I
nformative
materials related to industry
niches, trades and professions
Ideal post frequency is 2-4 times per weekSlide11
RFTA’s Social Media Management and Stats
Channels are checked first thing in the
morning, and monitored
throughout the
day
Inbox
displayed on desktop throughout the
day
Checked
periodically by mobile
when not at desk
Facebook –
2,337
followers
Instagram –
1,323
followers
Twitter –
1,447
followers
Daily postings Mon. – Fri.
Postings increase if
news/alerts warrant
(detours,
accident/weather
delay, rider
alerts
)
Holiday/Weekend/Event
posts pre-scheduled
FACEBOOK
INSTAGRAM
TWITTERSlide12
What About Content?
Glamour
Shots -
Get
out and
take
pictures, or recruit employees out in the field to take pictures
Search Hashtags – Use local hashtags
to
attract and find
local audiences to follow your
page
Caption
Contests/Photo contests -
Engage
participation
in your
posts
Memes -
relate to your
audience and keep it lighthearted
Special
Events/Holiday Posts
-
make
a
presence
Throw
Back
Thursdays - Fan
FavoritesInfographics - make information rider friendly!Look local for cross-promotion opportunities.
Riders
Alerts - Have a graphic ready for editing and
posting on demand
April Fools, Halloween posts - Have fun with your
audience!Slide13
Find Your Voice and Tone
If your agency was a person, what kind of personality would it have?
If your agency was a person, what’s their relationship like to the riders?
Describe in adjectives what your agency personality it NOT.
Are there any companies that have similar personality to yours? (If so,
steal their content ideas!!)
How do you want your riders to think about your agency?
How
would your company sound at a backyard
barbecue?
There’s
your
voice.Slide14
Tools to Help Create Content
Canva
www.canva.com
Slideshare
www.slideshare.com
PowToon
www.powtoon.com
Piktochart
piktochart.com
Visme
www.visme.coSlide15
Tools to Help Schedule Posts
Hootsuite
www.hootsuite.com
Buffer
buffer.com
Tweetdeck
tweetdeck.twitter.com
SproutSocial
www.sproutsocial.com
IFTTT
ifttt.comSlide16
Social Media Advice – take it or leave it
Images are key.
Use free tools and free social media platforms to your advantage.
Take on what you can handle – and nothing more.
Be
a customer resource
to your riders on
social media.
Entertaining and useful content is better than promotional content
.
Be
patient and persistent!
Take your cues from the successes of others.
Consider a posting
plan and content calendar,
to start
.