Challenge session May 21th 2015 Presentation of contents The occasion The solution The results The challenges The occasion renovation bridge A12 motorway near Utrecht 200000 ID: 391916
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Slide1
Change your travel routine during road works and earn money
Challenge session May 21th, 2015Slide2
Presentation of contents
The occasionThe solutionThe
resultsThe challengesSlide3
The occasion:
renovation bridge A12 motorway near
Utrecht200,000 cars pass this bridge each daySlide4
The occasion: road
works
congestion
GalecopperbrugSlide5
The solution:
Opposite of congestion charge
Public funding to prevent ‘grid lock’ road network
Utrecht
Register
licence
plates
by
ANPR camera’s
during
working
days Invitation by letter to frequently photographed motoristInternet sign up to become a participant Register licence plates participants during rush hours:Morning: 6:30 – 10:00 AMEvening: 4:30 – 6:30 PMParticipants earn € 4,- each peak hour they don’t show (relative to baseline)Baseline = travel behaviour registered before participation (8 weeks)No rewards on short cuts: also ANPR camera’s Slide6
The results
August 18th, 2014 – December 19th, 2014 More
than 10,000 participants4,600 cars a day avoided the bridge and during both rush hoursExtra congestion during road works: less than 15 minutes delaySecond project this
year
:
April 20th, 2015 –
autumn
2015Slide7
The challenge
Rewarding better
than punishment?Slide8
More information
www.spitsmijden.nl (studies in dutch
and english)www.spitsmijdengalecopperbrug.nl (only dutch)