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CHAPTER 4  Evaluating a Company’s Resources, Capabilities, and Competitiveness CHAPTER 4  Evaluating a Company’s Resources, Capabilities, and Competitiveness

CHAPTER 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness - PowerPoint Presentation

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Uploaded On 2018-09-29

CHAPTER 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness - PPT Presentation

LEARNING OBJECTIVES THIS CHAPTER WILL HELP YOU UNDERSTAND How to take stock of how well a companys strategy is working Why a companys resources and capabilities are centrally important in giving the company a competitive edge over rivals ID: 681689

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